AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
AudienceProject Partners with Microsoft Advertising
Research instruments and audience measurement services AudienceProject has reached a deal with Microsoft Advertising. The goal of the partnership is to give advertisers continuous and independent audience...
Instacart Enhances Ad Transparency and Trust with Strategic Alliances
Instacart has partnered with Integral Ad Science and DoubleVerify to transform the transparency of Instacart Ads and authenticate Instacart Ads using DV’s market-leading viewability and fraud verification across Instacart Ads.
Instacart partners with IAS to launch ad...
UAE’s G42 Unveils ‘Jais’, A Powerful Open-Source Arabic AI Model
G42, the Abu Dhabi-based tech conglomerate focusing on AI announced the launch of a novel Arabic Large Learning Language Model (LLM) open-sourced by AI. The collaboration took place with the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI). The partnership...
Infillion Acquires MediaMath After $22M Bid Bankruptcy Deal
The ad tech company Infillion was identified as the top contender to acquire the recently insolvent DSP MediaMath during bankruptcy proceedings on August 23. Given that the company was originally valued at $1 billion, the company’s winning bid of $22 million was a great...
Netflix Is Back In Game With New Ad Plans and Subscriber Growth
Netflix put an end to the subscriber losing streak in Q3 after gaining 2.4 M new subscribers. Reed Hastings Co-Founder and Co-CEO said, “Thank God, we’re done with shrinking quarters. That’s a big feeling of — we’re back to the positivity.”
Why it...
Finally Coming! Netflix Reveals Ad Plan Price- Know Everything Here
Finally, the streaming giant unveils its much anticipated ad-supported subscription plan ‘Basic with Ads’.What was once believed unthinkable is a reality today. Ultimately, Netflix needs more revenue and ads are one of the resources to achieve it.
Netflix announced on the...
NBCUniversal, In Latest Blow To Nielsen, Elevates iSpot To Ad Currency
NBCUniversal will offer iSpot’s data as official currency at its upfront in May. This expansion is part of the company’s relationship with ad-tracking firm iSpot.
Here is why it matters
In a blow to Nielsen, the longtime predominant ad currency, NBCUniversal will...
Integral Ad Science Reports Strong Q4 Earnings With CTV Growth
With a focus on measurement and ad verification, Integral Ad Science is pursuing two trends: contextual targeting and connected television (CTV). The company, which reports quarterly earnings, earned $323.5 million last year, an increase of more than a third from 2020....
Pinterest Rolls Out Suite Of Commerce-Friendly Features For Advertisers
Pinterest launched new commerce-friendly features for advertisers and brands to promote their products. In this latest initiative, the company aims to expand online shopping and advertising on its platform.
Pinterest continues to grow big in social commerce. It added many...
Here, There, Everywhere, It Is Cross-Screen Advertising!
The landscape of advertising has changed beyond 360 degrees and especially the online marketing ecosystem. Cross-screen advertising is one such opportunity for advertisers and marketers to strengthen their services. Today, consumers are spoilt for choices, when it comes to...