LinkedIn Rolls Out New Features – All Marketers Assemble!
In today’s changing world of work, LinkedIn has released new platform capabilities that will enable marketers to quickly increase and deepen their connection with their audience. These new additions to the LinkedIn Marketing Solutions (LMS) portfolio will allow...
The New World Of TikTok Marketing, Everything You Need To Know!
What is TikTok in three words?
Real. Short. Videos. And, real short videos.
The video-sharing platform has taken the digital world by storm with its immensely growing popularity. The app recently passed 1 billion users. TikTok has solidified itself into one of the social...
Xandr Launches Monetize Tv To Provide “Granular Targeting” On TV
Monetize TV, an audience-based selling platform developed for the future of advanced TV was launched by Xandr recently.
TV sellers may use Monetize TV’s self-serve platform to get complete monetization capabilities, demand enablement, and, in the future, integrated...
Taboola Acquires Connexity, A Global Leader In E-Commerce Media
Taboola, the content recommendation company, announced it has completed the acquisition of Connexity. The total consideration of the transaction is $800 million consisting of approximately $590 million in cash and $210 million in Taboola stock.
Connexity is one of the...
The 5 Digital Advertising Trends That Matter in 2020.
It’s funny how wide the gulf is between December and January. The final month of the year is often spent looking back, analyzing the good, the bad and the ugly, trying to predict what will come next, whilst in January we regularly...
Programmatic or Problematic? The Battle Against Made-for-Advertising Websites
The persistent issue of Made-for-Advertising (MFA) websites continues to cast a shadow over the digital advertising industry. These platforms, primarily designed to absorb advertising dollars, have prompted substantial concern and...
IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta
Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...
Savvytree Wins Digital Marketing Mandate for Kisaan Se Kitchen Tak
Savvytree has taken over Kisaan Se Kitchen Tak‘s digital presence. Delhi-based Savvytree, a digital marketing agency, has revealed that it has acquired full digital marketing responsibility for Kisaan Se Kitchen Tak (KSKT Agromart). KSKT is a business that promotes...
mFilterIt Announces Rebranding Initiative, Reveals New Brand Identity
mFilterIt, which provides ad traffic validation and brand protection solutions, has announced a rebranding initiative and revealed a fresh brand identity. The rebranding initiatives are a reaction to the quickly changing digital landscape.
New Brand Identity and Rebranding...
MiQ names Wassim Mneimneh as the Managing Director for MENAT
Wassim Mneimneh has been named the new Managing Director for the MENAT region by MiQ, an eminent figure in programmatic media. With over 17 years of experience in the digital media space, Mneimneh has gained invaluable knowledge from his work with renowned companies like...