DoubleVerify Includes YouTube Shorts in its Brand Safety Measurement Expansion
DoubleVerify (DV), a prominent software platform for data collection, analytics, and measurement of digital media, announced that YouTube Shorts will now be included in its YouTube brand safety and suitability measurement capabilities. With this expansion, brands will have...
DoubleVerify Announces Expanded Measurement Coverage with S2S Integration
DoubleVerify, an industry-leading software system for data, analytics, and measurement in digital media recently announced that advertisers using Twitch inventory and Amazon custom audiences in Amazon DSP with server-to-server (S2S) integration would now have greater...
DoubleVerify Unveils Industry-First Holistic MFA Protection Solution
The renowned software platform for measuring digital media, DoubleVerify has recently extended its brand safety and sustainability offering. It attempts to make it possible for advertisers to track and get rid of MFA (Made for Advertising) websites. DV has advanced a precise...
DoubleVerify Acquires Scibids, Reinforces AI Powered Solutions
A strategic partnership between DoubleVerify (DV), the market leader in multimedia analysis and data collection, and Scibids Technology SAS has been disclosed. In terms of optimizing digital campaigns using AI, the latter is at the forefront. The $125 million purchase...
DoubleVerify Launches New Attention Lab For Advertisers
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of the new DV Attention Lab. It will help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure.
One of its...
DoubleVerify MRC Accreditation: How Can CTV Advertisers Benefit?
DoubleVerify (DV), a prominent software platform for digital media measurement, data, and analytics, said today that it has gained Media Rating Council (MRC) accreditation for video filtering, benchmarking, and Connected TV ( CTV) entirely full-screen along with completion...
Quotient Enhances DOOH Targeting with Brand Safety Capability
Quotient, a primary provider of digital promotions and media technologies has launched Brand Safety, a novel functionality within Quotient’s Digital Out-Of-Home (DOOH) platform. It empowers advertisers to successfully make sure their inventory is close to attractions,...
Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends
Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital marketing and advertising. With a deep understanding of go-to-market strategies, emerging media, and data-driven solutions, he unlocks business potential...
Connected TV Ad Fraud: Is It Real And How To Avoid It?
Connected TV (CTV) has gained exponential popularity with high-quality content and wider reach. CTV, which is commonly powered by Roku, Apple TV, Chromecast, etc., appears to be an attractive option for advertising. CTV’s inventory is attractive, especially as...
Taboola Inks A Multiyear Deal With Getty Images For Video Content
Taboola, a global leader in serving recommendations for the open web, announced a multi-year agreement with Getty Images, a global leader in visual communication.
Taboola and Getty Images Agreement: What Is The Deal About?
– By partnering with Getty Images,...