A Lookback At the 5 Best Christmas Ad Campaigns of 2023
Once again, it’s the holiday season! Christmas 2023 is here, which means that snowmen, reindeer, and Santa Claus have also arrived. And it also means that Christmas advertisements are in their prime! This is the time of year when investing a penny in a Christmas advertisement yields substantial returns. Big and small brands alike view the Christmas season as a unique chance to engage with their customers and win over their hearts with the genuine spirit of the occasion.
These advertisements convey tales that encapsulate the charm and coziness of the holiday season, making them more than just commercials. This year, love, kindness, and unity were the main themes. So without further ado, let’s check out 2023’s top Christmas ad campaign!
Hangover Whopper: Burger King’s Hangover Cure
During the Christmas season, Burger King Brazil, in partnership with the creative brains at DM9 agency, launched the ‘Hangover Whopper‘ campaign to cater to those who may have overindulged in the celebrations. Burger King Brazil’s “Hangover Whopper” is designed to coincide with end-of-year celebrations, which are frequently characterized by late nights and difficult mornings. It links the delivery of fast food to a time when it’s most needed: during a hangover. The fast-food restaurant chain did this by using facial recognition technology to prevent hangover food.
The promotion delivers a matching combo coupon for the Whopper Jr. Double, Whopper, or Whopper Double based on a person’s “hangover level,” which is determined by facial recognition technology. A Whopper is designed to cure in addition to providing post-drinking nourishment. The suggested mix and discount provided increase with the degree of hangover. BK is satisfying customer desires and bringing a lighthearted touch to the holiday hangover experience with its creative campaign that integrates facial recognition technology. It’s a fun and unique way to eat your favorite Burger King sandwiches while recovering from the festivities.
Read More: An Innovative Triumph: Burger King x Stevenage FC Case Study
The World Needs More Santas: Coca-Cola Ad Campaign
The 2023 Coca-Cola Holiday Film is set in a bustling city filled with hundreds of Santas instead of the typical people! These Santas are shown in the commercial assisting individuals in little but significant ways, going above and beyond simply bringing presents. However, these Santas are only regular folks who display their “Inner Santa” by being giving and compassionate. The phrase “The World Needs More Santa’s” appears at the end of the video, reminding us that we may all embody the spirit of Santa via small deeds of kindness.
Coca-Cola and Christmas go hand in hand
Within the realm of holiday-themed advertising, Coca-Cola and Santa Claus have a unique relationship. Christmas advertisements for Coca-Cola have long been a holiday tradition, known for their capacity to inspire amazement, warmth, and happiness. The film explores the concept of what it means to be a “Santa.” Two things in particular stick out:
- The ad instantly establishes an emotional connection with the viewer by emphasizing small deeds of kindness.
- The brand maintains realism and relatability by using actual people and real-life situations.
These two elements give the brand a human touch and capture the essence of Christmas and Santa Claus. Additionally, the brand has chosen an admirable inclusive representation. This Coca-Cola commercial is one of the cutest of 2023 and is really uplifting!
Santa’s Cookie Overload Nightmare: Frito Lays
Is it unreasonable for Santa to request some savory munches? Father Christmas isn’t afraid to express his displeasure about constantly being left out cookies in the Frito-Lay festive area. The typically cheery present giver is actually so tired of the sweets that he’s having unsettling dreams about them. In his nightmare, an army of living gingerbread men overthrows him and flips him into the ground.
Savory Christmas
Is switching to potato chips going to help? Probably not, though. If nothing else, it would be a refreshing change of pace, as Rethink ironically demonstrated in their debut piece for Lay’s, a division of Frito Lay Canada. Santa is shown in the hero 60 secs ad below becoming slightly insane from cookie overload and going into a hallucinatory nightmare before being saved during one of his stops by a generous-hearted homeowner who loves Lay’s. At last, he finds relief when a father who is munching at midnight offers him some chips. Fortunately, Santa comes to his senses and has a Frito-Lay snack for himself before continuing to deliver gifts throughout the evening.
Frito-Lay Canada provided information for the commercial, implying that some people find the holidays to be a bit too sugary. During the holidays, 68% of Canadians occasionally crave something other than sweets, and over one-third really prefer savory food. The campaign began with an open letter from Santa Claus that appeared in national newspapers, expressing his request for something delicious to be served during the holidays. The advertisement is backed by out-of-home, digital, online, social, and national broadcast buys.
Joy is Shared: Amazon
Amazon’s Christmas ad from 2023 is evoking strong emotions this season. The commercial, which is part of a worldwide marketing campaign named “Joy is Shared,” depicts the story of enduring friendship and finding joy in the little things in life. The company’s most recent seasonal blitz revolves around a 60-second commercial called “Joy Ride.” It features three elderly women seated on a park bench outside. They observe kids and teenagers sliding down a hill in a sight that seems to take them back to their early years. Later, on a joyful hike down the hill, one of the women places an order on Amazon for seat cushions. The three of them then slide together as memories from the past begin to clear.
A Christmas Significance
The promo is part of Amazon’s internal creative team’s integrated “Joy is Shared” campaign. The ad demonstrates that certain pleasures endure a lifetime. It fuses the past and present with an instrumental rendition of the Beatles’ “In My Life.” With marketers realizing that today’s consumers need to prioritize their health and well-being, the joy topic has become increasingly prominent in the past year. Offering happy moments can assist businesses in connecting on a deeper emotional level with their target audiences; storytelling is an excellent method to do this. The emotionally charged content may strike a chord with viewers who are concerned about how rising prices may affect their Christmas plans.
Apple’s Fuzzy Feeling
Apple is well-known for its touching holiday adverts, and the company’s campaign this year is among its best. An excellent ad with a compelling story, excellent graphics, and a liberal dose of emotion. Apple’s 2023 holiday commercial is gaining popularity because it features all of them.
The Fuzzy Feeling Christmas Campaign
The nearly four-minute short, “Fuzzy Feelings,” portrays the story of a young woman who has a cranky manager. To get out of the situation, the office worker uses her artistic abilities to utilize her iPhone. She creates a stop-motion picture featuring that grumpy manager. The main character records her boss on a tiny scale in several scenarios. It includes him getting hit by a car, falling into ice rivers, and even getting snowed on. The woman starts to understand why the irritable man is acting so coldly as the ad goes on because the live-action pictures show a different side to him.
The soundtrack for the film is George Harrison’s “Isn’t It a Pity” and it alternates between live-action and stop-motion scenes. While many corporations are going for humor during this holiday season, Apple has chosen a completely different approach. It is touching people’s emotions with its holiday advertisement. Regarding the movie, it’s heartfelt without being overly sweet, skillfully balancing on the verge of sentimentality. Furthermore, there is no sense of constraint in the design of the MacBook Air and iPhone 15 Pro Max. It seems that Apple is carrying on its annual tradition of releasing holiday flicks with Fuzzy Feelings.
Read More: Apple Tests Generative AI, A Potential Rival To ChatGPT Emerges
Walt Disney and Reliance Industries Sign a Non-Binding Agreement
A non-binding agreement has been signed by Walt Disney and Reliance Industries Limited (RIL) regarding the merger of their Indian media operations. Recently, the two businesses discussed the possibility of forming a joint venture (JV) in which RIL would hold the majority of the shares. Reliance hopes to complete the transaction by the end of January, but it may take until February to receive both commercial and regulatory ratifications.
RIL – Disney’s Non-Binding Agreement
Kevin Mayer, a former Disney executive and current advisor, and Manoj Modi, an Ambani confidante, were present at the meeting and had been negotiating the term sheet for months. The idea is to use a stock swap to merge Star India with a step-down subsidiary of RIL’s Viacom18. With a minimum of 51% ownership, Reliance is anticipated to be the biggest shareholder in the combined business, with Disney holding 49%. JioCinema will be included in the agreement as well. RIL is most likely to purchase the majority interest with cashReliance and Disney are anticipated to complete the major entertainment and media merger in India by February 2024, affecting the nation’s streaming and viewing landscape.
Capital Investment Contributed to the Non-Binding Term Sheet
Following last week’s signing, a valuation exercise will formally begin, and legal advisors will get to work on the specifics. A 45–to 60-day exclusivity period may be possible, and it may be renewed annually. Disney, whose Hotstar streaming app has been losing money, may benefit from the deal. The development comes close to the Zee-Sony merger, with Sony agreeing to discuss an extension of the deal’s deadline. Under the proposed agreement, Reliance’s Viacom18 would establish a unit that would acquire control of Star India through a stock exchange. Additionally, both companies are probably going to contribute cash as capital investments, which should total between $1 and 1.5 billion.
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Benefits for Disney Hotstar
Disney and Reliance are expected to have equal representation on the board. Uday Shanker-led Bodhi Tree, Viacom18’s second-largest shareholder after Reliance, is probably going to be granted a seat. In addition, at least two independent directors are under consideration. Disney’s India division was able to secure the broadcast TV rights for the 2023–2027 Indian Premier League. However, it lost its online rights. JioCinema was granted the right to stream videos online. In recent months, Hotstar, Disney’s streaming app, has seen a decrease in users as a result of this. Disney has been negotiating a sale or joint venture (JV) for its India business. Thias consists of numerous TV channels, since the beginning of this year.
Entering the competitive landscape
In the event of a merger, one of India’s largest entertainment conglomerates would be formed. It will be put up against streaming behemoths like Netflix and Amazon Prime as well as TV producers like Zee Entertainment and Sony. The announcement of the acquisition might come as soon as next month. Disney is expected to maintain a minority stake in the Indian company under the terms of the proposal. This will come after any cash and stock swap transaction is finished
Read More: Disney+ Introduces First-Party Audience Targeting, Programmatic Buying Via PMP
GroupM Bags INR 200 Crore Domino’s Pizza Account’s Media Mandate
Jubilant FoodWorks Limited, a food service company based in Noida and a Domino’s franchise in India, is said to have given GroupM India the media mandate. GroupM’s Open Mind, a specialized division, will handle the business. It is estimated that the account is valued at INR 200 crore. The previous owner of the account was Havas Media. All of the big agencies reportedly took part in the pitch for the company’s Domino’s pizza restaurant brand.
GroupM bags Domino’s Pizza Media Mandate
The master franchise for Domino’s Pizza is owned by Jubilant FoodWorks Limited, an Indian food service company, and it is valid in Bangladesh, Sri Lanka, India, and Nepal. The company also owns the brands Dunkin Donuts in India and Popeyes in Bangladesh, Nepal, and Bhutan. Ekdum! and Hong’s Kitchen are two more restaurant brands owned by the company. It is owned by Shyam Sundar Bhartia and Hari Bhartia and is part of the Jubilant Bhartia Group.
First Launched in 1996
Since its 1996 launch in New Delhi, India has grown to become Domino’s Pizza’s largest market outside of the US. Additionally, the company is notable for being the first in India to introduce online and mobile ordering for food service.
Read More: Wavemaker Wins Media Mandate for $20 Million Allianz Account
Interactive Avenues Secures E-Commerce Mandate for TTK Healthcare
TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products, has awarded the e-commerce mandate to Interactive Avenues, the digital arm of IPG Mediabrands India. The agency won the account after a multi-agency pitch process and will handle it from their Chennai office.
The e-commerce mandate
TTK Healthcare’s ecommerce presence will be managed by Interactive Avenues, and sales will be increased across key marketplaces and quick commerce platforms. Their responsibilities include e-commerce strategy, content creation, media activation, catalog management, and other duties.
Read More: Madison Loop Wins Oberoi Realty’s Integrated Communications Mandate
Here’s what they said
Arjun Siva, DGM – digital marketing & eCommerce, TTK Healthcare, said,
We are delighted to appoint Interactive Avenues as our eCommerce agency. We’re confident their proven digital expertise will help us drive growth and efficiencies across eCommerce platforms, especially for our brands Skore & MsChief in the sexual pleasure category and Eva, our personal enhancement brand.
Aparna Tadikonda, EVP South, Interactive Avenues, commented,
TTK Healthcare has significantly contributed to the advancement of India’s FMCG & healthcare ecosystem for over 6 decades, and is also a pioneer of the condom industry in India. We are thrilled to be working with them. We will focus on delivering a seamless customer journey and driving digital growth powered by our proprietary data-driven frameworks and tools.
Read More: Wavemaker wins media mandate for $20 million Allianz account
Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games
Nazara Technologies, a leading player in online gaming, has announced that it has partnered with four renowned Indian game studios to release five games in India, categorized as casual and mid-core. The initiative aligns with the gaming industry’s promotion of the Made in India vision. The news comes nearly two months after Nazara unveiled its new publishing division.
4 shortlisted studios
Nazara Technologies has chosen five creative games for publication as part of the partnership, offering Indian game developers strong support and distinctive experiences.
- Gravity Shooter, a 2D action game from Smash Head Studios
- World Cricket League, a 3D multiplayer cricket game from Wandermind Labs
- Hacked: Password Puzzle, a puzzle from Pixcell Play
- Laser Tanks, a role-playing game, and Paperly, physics-driven gameplay from ATG Studios.
The new Nazara SDK’s cutting-edge artificial intelligence (AI) tools, which are integrated throughout Nazara Tech’s publishing division, will foster the expansion and advancement of game developers. This calculated action is in line with the company’s objective of developing homegrown talent and assisting in the expansion of the gaming sector in the nation.
Nazara Tech’s expansion in the international gaming sector
Nazara Technologies launched Nazara Publishing, its publishing division, in October intending to leverage India’s growing potential as a global center for gaming. The gaming major intends to collaborate with international developers to localize and distribute games created in India, as well as publish games created by Indian developers worldwide through this division. Game developers in India and around the world have responded very well to Nazara Publishing since its founding. The Indian gaming major provides both monetary investment and all-encompassing assistance, which includes user acquisition, mentoring, and live operation knowledge.
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Financial commitments toward the Indian gaming market
The company stated that during the next 12 to 18 months, it intends to release up to 20 games for mobile, Web3, virtual reality (VR), and PC, with an investment ranging from INR 1 crore to INR 3 crore per game. Additionally, Nazara Technologies will help developers with game design, localization, data analytics, beta testing, quality assurance, and strong distribution through strategic platform partnerships and user acquisition expenditures. Industry leaders and experts, such as Akshat Rathee, co-founder of Nodwin Gaming, Sudhir Kamath, founder of Nazara Technologies, and founder of Nazara Technologies, Nitish Mittersain, will be available as mentors to developers.
Additionally, the business has established a specific website for game developers who are interested in working with Nazara to publish their works on PC, VR, Web3, and mobile devices. Through platform partnerships, it will help developers with game design, localization, data analytics capabilities, quality assurance, beta testing, advanced monetization, and prudent user acquisition spending in addition to strong distribution.
Nazara Publishing Unit
Speaking about the new alliance, Nitish Mittersain, Jt. Managing Director and CEO of Nazara Technologies expressed his excitement about the partnership and emphasized the company’s dedication to providing Indian game developers with strong support and distinctive gaming experiences. Additionally, he said that the Nazara Publishing unit will support the advancement of game developers with the new Nazara SDK’s cutting-edge AI-led tools. The company operates a gaming and sports media platform and is present in India as well as other emerging global markets like North America and Africa.
Acquisitions and Partnerships
Nazara Technologies has strengthened its product line in recent years by strategically acquiring businesses such as SportsKeeda, Nodwin, and others. Additionally, the business raised its majority ownership of mobile game developer Nextwave earlier this year. The success of Nazara Technologies can be attributed to its flexibility, strategic vision, and in-depth knowledge of the Indian gaming market.
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AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
AudienceProject Partners with Microsoft Advertising
Research instruments and audience measurement services AudienceProject has reached a deal with Microsoft Advertising. The goal of the partnership is to give advertisers continuous and independent audience measurement. This is especially true for advertisers using Microsoft Platforms in the UK and Germany. The Danish software provider has extended its current programmatic advertising campaign audience measurement in Microsoft Advertising. It encompasses digital video, connected television, and Netflix commercials. This will assist in gaining knowledge about the frequency and reach of campaigns.
Privacy-first data matching
To optimize their media buying, advertisers can obtain insights about Microsoft Advertising alone or in conjunction with other channels like Facebook, Instagram, YouTube, and Amazon. “Privacy-first data matching” between Microsoft Advertising and AudienceProject enables the measurement. It is only being rolled out to the UK and Germany at first because the two companies are currently testing to make sure the integration and the resulting measurement meet a range of minimum standards for independent measurement. AudienceProject confirmed that as the service is extended globally, more nations—especially France—will follow.
Here’s what they said
Brian Meritam Larsen, vice president of partnerships at AudienceProject, said
We experience a high demand for independent measurement of campaigns bought through Microsoft Advertising – both alone and in combination with other channels. We are very pleased that we can now offer advertisers this, helping them get valuable insights for more efficient budget allocation.
Jason Gruber, senior director of business development at Microsoft Advertising, shared
We want to help advertisers reach audiences across screens with premium advertising. We are pleased to be collaborating with AudienceProject, as their audience measurement solution allows advertisers to better understand how effectively their ads are reaching their desired audiences.
Read More: Microsoft Advertising and Media.Monks Unlock New Opportunities in China
YouTube Postpone Co-Viewing Measurement Plan
The co-viewing ad measurement plans that YouTube had originally planned to implement in the first quarter of 2024 have been postponed. They are now anticipated for the upcoming fourth quarter. Initially, the video platform intended to begin measuring and accounting for multiple viewers in a household. They would do so by using its co-viewing metric. Although there has been strong resistance to the new measurement plans from ad buyers since their announcement last summer, YouTube intends to roll out co-viewing to provide advertisers with a more complete image of their audience on the platform. Some executives are dubious about how precisely co-viewing measurement will count viewers following the specifications of a campaign and how the adjustments will impact the cost of ads.
Agency executives’ views on co-viewing plans
Agency executives expressed their hope that YouTube would use the delay as an opportunity to improve its co-viewing measurement plans. Furthermore, they also hope it addresses some of their issues and shares more information about its methodology with ad buyers. Since YouTube announced in the summer that it would transact against self-reported co-viewing measurement figures, ad buyers have been against the platform’s co-viewing measurement plans. Advertisers can choose to transact against Comscore’s and Nielsen’s co-viewing measurement separately on YouTube.
Third-party measurement and co-viewing measurement launch
Prioritizing the global market launch of third-party measurement and co-viewing measurement validation ahead of the transaction start date is YouTube’s stated strategy. Additionally, some agency executives simply don’t trust co-viewing measurement in general. Measurement of co-viewing is not a precise science. It usually takes into account a panel of chosen audience members. It is then projected to the entire audience using a co-viewing factor (e.g., 1.6) that multiplies the number of impressions served by the average number of people who are probably watching on the opposite side of those impressions.
Squishy math
Even though the math is a little fuzzy, it has proven sufficient for gauging traditional TV advertisements. These are primarily assessed using broad age and gender categories. However, agency executives are unsure of how precisely co-viewing measurement will count. Or more accurately, not count viewers according to a campaign’s targeting parameters given the level of audience targeting that advertisers are used to on platforms like YouTube. In light of this, agency executives see YouTube’s postponement as a chance to review the proper way to account for co-viewing in streaming, not just on YouTube.
Read More: DoubleVerify Includes YouTube Shorts in its Brand Safety Measurement Expansion
Spotify Wrapped: Decoding the marketing magic of personalised musical journeys
As the year comes to a close, music enthusiasts worldwide eagerly discuss one of the most anticipated events in the digital marketing realm – Spotify Wrapped. This annual feature from the world’s leading music streaming platform, Spotify, doesn’t just offer users a personalised journey through their year in music; it represents a masterclass in hyper-personalised marketing. From top songs and artists to unique insights into listening habits, Spotify Wrapped has become a cultural phenomenon, providing a delightful and shareable recap of the musical soundtracks.
Spotify Wrapped not only showcases the tracks that dominated individual playlists throughout the year but also serves as a marketing strategy that leverages the power of personalisation. Subscribers are drawn into the experience, creating a sense of ownership and gamification over their musical journey. This personal touch creates a deeper connection with the platform, encouraging brand loyalty and user engagement.
Spotify Wrapped goes beyond being a mere recap; it offers users a comprehensive breakdown of their listening habits. From total hours spent on the platform to the diversity of genres explored, Spotify leverages data to provide users with personalised insights. This data-driven approach not only reinforces the value of the user’s relationship with Spotify but also empowers the platform to make informed marketing decisions based on user behavior and preferences, such as pushing ticket sales to local concerts or driving traffic to a new artist.
A key aspect of the success behind Spotify Wrapped is its seamless integration with social media platforms. By encouraging users to share their personalised summaries, Spotify taps into the power of social sharing. The colourful graphics and witty captions accompanying shared snapshots of music taste turn Spotify Wrapped into a viral marketing event. This year they have gone further, sharing videos from top artists, comparing listening tastes to locations and gamifying users based on their ranking within their respective fandoms. This user-generated content not only promotes the platform organically, but also extends its reach by sparking conversations and connections among friends and followers, far past the release date of Wrapped.
Technological innovation, particularly in music streaming led by Spotify, has reshaped the global media industry, dominating a $26 billion market. This trend, marked by a continual surge in subscribers, shows no signs of waning with Spotify setting the bar in successful marketing. Businesses looking for inspiration in digital innovation can take valuable insights from Spotify’s strategic use of data, personalised user experiences, and seamless integration with social media. With the staggering 28-fold increase in music streaming revenues over the last decade, as reported by Statista, you have to draw learnings from a sector where the numbers speak for themselves.
Since its inception in 2016, Spotify Wrapped has evolved from simply being a music streaming app. As the year-end approaches, social media platforms buzz with excitement as users await the release of their Wrapped summaries. The memes, reactions, and discussions surrounding Spotify Wrapped flood the internet, turning it into an annual tradition that unites music enthusiasts and amplifies Spotify’s brand presence.
This article is published by Vibha Hardaker, Global Marketing Leader
Vibha Hardaker
Chief Marketing Officer | Global Marketing Director | Growth Generator | Brand Development | Retail | B2B | B2C
Vibha Hardaker, a result-focused Global Marketing Leader with a proven track record in driving business growth and turnarounds across Retail, B2B, and B2B sectors. She has gained recognition for delivering high business impact through strategic brand positioning, omnichannel marketing strategies, digital transformation, and more. She is not merely a name in marketing, she is a leader and driver of transformative change in steering business success.
UAE Lays Out New Federal Decree-Law for the UAE Media Industry
A comprehensive federal decree-law was unveiled by the UAE government to control media operations in the nation. The strategic move intends to stabilize the media landscape in the United Arab Emirates, enhance the country’s standing as a global media hub, and create an ideal environment for the industry’s expansion and prosperity. The new rules are intended to support the media in the United Arab Emirates. These apply to individuals, organizations, media outlets, and media-focused free zones across the nation. The provisions permit media outlets and institutions to be owned by both legal persons and individuals. However, this is possible only under certain restrictions and conditions.
UAE Government issues a federal decree on regulating media, encompasses organising electronic and digital media activities in the country
— UAEGOV (@UAEmediaoffice) December 18, 2023
The new Federal Decree-Law issued
The decree outlines procedures for the issuance and oversight of licenses and permits for a wide range of activities carried out by individuals, establishments, and media institutions. These activities include the creation, distribution, printing, and publishing of media content as well as audio, video, and digital broadcasting. The decree outlines the roles of local government entities and the UAE Media Council in monitoring media regulations, emphasizing their vital role in this regard.
Media activities
This covers all matters relating to the granting and monitoring of licenses and permits for the performance of media activities. These activities include broadcasting media on radio and television, film and television productions. It also includes newspapers, publications, digital and electronic media, and the printing, distribution, and publication of media content by foreign media offices at book fairs. It encompasses maritime, ground, and aerial imaging operations as well. Additionally, the federal decree’s provisions address the UAE Media Council‘s authority and local government bodies’ concerns regarding media regulation.
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Media Content
The decree mandates that all media individuals and organizations doing business in the UAE adhere to the national guidelines for media content. The most important ones are: honoring national policies, and avoiding actions that could negatively affect international relations. Furthermore, it includes avoiding any negative impact on the UAE’s foreign relations. Additionally, it also encompasses respecting religious beliefs and upholding the nation’s sovereignty and symbols. Most notably, ensuring the paramount interests of the UAE and its society. Media organizations and individuals are expected to refrain from disseminating information that could undermine social cohesion or national unity. They are also expected to refrain from content that may incite violence or hatred, or sow discord among people. Permits for “individuals providing advertising or media content on social media and other modern technical means, at a cost or free of charge” are another responsibility assigned to the council.
Respect for privacy
To prevent the abuse of justice and security, media outlets and individuals alike must protect the integrity of the legal and economic systems in the UAE. Along with protecting people’s right to privacy and their private lives, it also entails not publishing, broadcasting, or propagating rumors or false information and refraining from publishing anything that might incite criminal activity. This gives the Council the authority to monitor and examine individuals, media outlets, and establishments, including free zones.
Role of the UAE Media Council
Permission to screen cinematographic and other creative productions must be issued by the UAE Media Council, per the decree. The Media Content Rating Systems classifications for print and creative productions will also be defined. These include written books, video games, and cinematic works. The age groups appropriate for viewing media and entertainment council will also be determined by the Council.
Intellectual property rights under the Federal Decree-Law
Following the Federal Decree-Law, the UAE Media Council will promote the protection of intellectual property for individuals, businesses, and media organizations in the UAE. It will be in coordination with pertinent authorities. Twelve months have been granted to individuals, organizations, and media outlets to comply with the Federal Decree-Law and its Executive Regulations as of the date of its implementation. It is, subject to extension by Cabinet decision. This demonstrates the government’s dedication to helping stakeholders adjust to the new regulatory framework smoothly.
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Wavemaker MENA and L’Oréal Announce a Strategic Partnership in the GCC, Levant and Morocco
GroupM’s Wavemaker MENA and L’Oreal, the global leader in beauty products, have announced a strategic partnership for the GCC, the Levant, and Morocco. This incredible victory is a crucial turning point for both organizations. It also highlights Wavemaker MENA’s unwavering hunger for commitment to establishing media excellence in the area. Through the partnership, Wavemaker MENA will represent L’Oreal in the MENA region’s media relations.
Wavemaker MENA and L’Oréal’s strategic partnership
With this strategic partnership, Wavemaker MENA is positioned to play a pivotal role in directing L’Oreal’s “Next Era” media strategy throughout the MENA region. L’Oreal and Wavemaker are well-positioned to take advantage of their combined strengths. Both companies will innovate and strengthen their position in the competitive beauty and cosmetics market.
Read More: Wavemaker Defends the Media AOR For L’Oréal in Thailand
Here’s what they said
Olfa Messaoudi, Chief Digital and Marketing Officerat L’Oréal Middle East, said,
We are excited to partner with Wavemaker MENA and we look forward to the possibilities that this dynamic collaboration will bring. Wavemaker’s extensive skills and innovative mindset in the region align seamlessly with our purpose of creating the beauty that moves the world. Together, we aim to make a sustainable impact on the media global beauty industry and continue our marketing transformation journey into a beauty tech powerhouse.
Marc Ghosn, Regional Managing Director at Wavemaker MENA shared,
With everything we do, we lead with Positive Provocation. We’re Wavemakers, and we’re here to make change happen. During the pitch, our team of disrupters demonstrated their attitude, expertise and state-of-the-art tools and tech to leverage better results. We look forward to showcasing our abilities with L’Oréal.
Amer ElHajj, CEO at GroupM MENA, stated,
Our ongoing investments in cutting-edge tools, talent and tech across the entire group and our agencies are yielding impactful results. The win of L’Oréal stands as a testament to the success derived from these strategic investments and Wavemaker’s undeniable power in their mantra of Positive Provocation.
Read More: Wavemaker Wins Media Mandate for $20 Million Allianz account
Adverty Partners with PubMatic to Reshape In-Game Advertising
Adverty, the industry leader in in-play advertising, announced the expansion of its partnership with PubMatic, an independent technology company that provides the digital advertising supply chain of the future, in a strategic move that is poised to completely reshape the in-game advertising landscape. Through this partnership, PubMatic can further establish itself as Adverty’s preferred Private Marketplace (PMP) partner on a global basis. The alliance demonstrates Adverty’s dedication to going global.
Elevating in-game advertising
Adverty will be able to easily integrate its cutting-edge In-Play video and display advertising solutions across a variety of markets thanks to PubMatic’s broad reach and strong infrastructure, reaching a larger audience with unmatched efficiency for global reach and scale. PubMatic’s state-of-the-art technology and expertise in programmatic advertising will open up new revenue streams for Adverty from its in-game ad inventory. The collaboration serves as a testament to PubMatic’s ongoing commitment to the gaming sector.
Access to advertiser network
Through the expanded partnership, Adverty will have access to PubMatic’s vast advertiser network. Adverty is now able to provide advertisers with more accurate and customized in-game advertising experiences through its dynamic and targeted ads thanks to PubMatic’s advanced sell-side targeting capabilities. Through this partnership, brands can easily engage with their target audiences in the context of gaming. The enhancement of user experience will be given priority when using PubMatic’s PMP technology.
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Unlocking new avenues for in-game advertising
Adverty can optimize ad delivery, minimizing latency and guaranteeing a flawless gaming experience for users. Moreover, it can optimize revenue for publishers by utilizing PubMatic’s header bidding capabilities. The partnership demonstrates a common dedication to innovation in the field of digital advertising. Together, Adverty and PubMatic will look into novel technologies and formats, remaining abreast of market developments and providing publishers and advertisers with state-of-the-art solutions. Among them is the recently released programmatic VAST video support for In-Play by Adverty.
Commitment to innovation
The collaboration between Adverty and PubMatic marks a turning point in the history of in-play advertising. They look to further develop their relationship to spur innovation. Furthermore, they wish to broaden their global reach and provide unmatched value to publishers, advertisers, and gamers as well.
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