Czech Republic’s Media Club Launches Programmatic Video Ad Buying
The Media Club company in the Czech Republic has introduced new programmatic video ads buying for internet-connected TVs. With only one interface, it offers the potential for specialized programmatic advertising planning in the prima+ video collection, HbbTV, smart TV...
US Govt. vs Google: Google Accused of Breaking Antitrust Laws
The commanding search engine Google is currently engaged in a civil lawsuit in Washington, where it is facing its greatest legal challenge yet. It is accused of breaking American antitrust laws. The tech business which is synonymous with online information searching, has used...
Bidstack-Venatus Partner for Enhanced In-Game Advertising Reach
Venatus and Bidstack have established a novel business agreement. Bidstack is a platform for in-game advertising and video game monetization. Venatus is the top channel for publisher advertising and revenue generation in the gaming and entertainment industries. The...
India Launches IWBDC In a Drive For “Aatmanirbhar Bharat”
The Ministry of Electronics and Information Technology (MEITY) has announced the launch of the Indian Web Browser Development Challenge (IWBDC) in its stride towards “Aatmanirbhar Bharat” (self-reliant India). The program’s goal is to promote locally created web...
Apple Tests Generative AI, A Potential Rival To ChatGPT Emerges
Apple is ready to take a big leap into generative AI. The iPhone developer is working to offer artificial intelligence similar to OpenAI’s ChatGPT and Google BARD. The tech giant has designed their own framework named “AJAX”, for creating large language models (LLMs)....
Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends
Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital marketing and advertising. With a deep understanding of go-to-market strategies, emerging media, and data-driven solutions, he unlocks business potential...
Advertise Your Brand in the Metaverse: The Future of Digital Advertising
The world is expanding beyond the physical boundaries of humans. Metaverse is one such example! Metaverse is a virtual world that can be accessed using augmented reality and virtual reality headsets.Facebook Introduced Metaverse to make social interaction realistic....
Fox Partners With Magnite To Boost Programmatic Campaigns
Fox teams up with leading supply-side platform (SSP) Magnite to boost programmatic for OneFox, a platform that allows advertisers to buy inventory across Fox’s various media assets.
Magnite is FOX’s exclusive launch partner (e.g. seller) for its OneFOX platform. The...
AVOD Surprise: Netflix Advertising Powered By Microsoft
Netflix is building its advertising business and the streaming giant has signed Microsoft as its first ad tech partner. In April, Netflix surprised the world with the news that it plans to launch an ad-supported tier. Industry watchers were expecting that Netflix was close to...
Tubi’s Debuts More Than 100 Original Titles And Doubles On Adtech At NewFront
Tubi is doubling down on original programming and ad tech as part of its biggest year ever, two years after Fox Corporation purchased it.
A big news item that came out of the event is that Tubi will release more than 100 original titles over the next year. The...