Disney+ To Roll-Out Ad-Supported Plan As Market Shy Away From SVOD
Disney announced plans to introduce an ad-supported plan for Disney+, aiming to reach 260 million subscribers by 2024. Ads will roll out in the US in late 2022, followed by international markets in 2023.
While the streaming platform has yet to reveal a price or specific...
Unlock The CTV Opportunity: What The Future Looks Like
2022 is the year of CTV- A captive audience, and an engaging screen!
Advertising on Connected Television (CTV) is like an open invitation into a customer’s living room. A prime seat that cannot be missed. And here are the numbers to prove it!
eMarketer forecasts that CTV ad...
Ogury and The Trade Desk Partner To Offer Programmatic Mobile Advertising
Ogury and has announced a direct integration with The Trade Desk, both being leaders in advertising globally. Through this integration, media buyers can now have access to Ogury’s high-performance, privacy-protected mobile advertising capabilities.
This direct collaboration...
Outbrain Expands Video Offering With A Swiss Start-Up Acquisition
Open web recommendation platform Outbrain has strengthened its brand and video offering after entering a definitive agreement to acquire a Swiss contextual video start-up VI.
Video intelligence(VI) is a contextual video technology platform for digital and Connected TV media...
AMC Networks Offers Programmatic Addressable Advertising On Linear TV
An industry first, AMC Networks makes addressable programmatic television advertising a reality. It announced a partnership with two of the biggest names of adtech – Trade Desk and Magnite.
The First Of Its Kind
The cable programmer worked on several campaigns with...
Instacart’s Ad Chief Seth Dallaire Exit To Join Walmart
Instacart’s Ad chief will be moving over to Walmart as the chief revenue officer (CRO). Wal-Mart poaches Instacart’s CRO, Seth Dallaire, to fill the same role in the retail advertising wars. Before Instacart, Dallaire was responsible for turning Amazon into the...
All You Need To Know About Connected TV Advertising!
With traditional TV seeing an increasing plummet, our advertising behavior has seen a paradigm shift. This shift is accelerated by the growth of CTV or Connected TV advertising.
The entire landscape of digital advertising is being taken over by CTV now – and that is...
Analyzing The Advertisement Spend Of The Upcoming IPL 2020
Due to the COVID widespread, the Indian Premier League is all set to take place in Dubai. The teams have arrived, the practice session has begun, and the schedule for the matches has gone public.
However, this year the matches will be played in empty stadiums. Also, this IPL...
Guide On EVERY Type Of Digital Ad Out There. Case Studies Included.
What is Digital Advertising?
Digital advertising, paid advertising, or paid marketing is an online advertising model for advertisers to target potential buyers based on their interests or intent. This Digital Advertising took birth on October 27, 1994, when the online...
A One-stop Guide On All You Ever Need To Know About AdTech In 2020
AdTech or Advertising Technology did around $800 Billion Worth Of Business In the US alone in 2019, making it one of the fastest-growing industries in the world.
Are you trying to understand ad tech? Just as advertising is the business of making advertisements, ad tech is the...