Outbrain Launches New Native Advertising Header Bidding Capability
Outbrain, a recommendation platform, has announced the global launch of a new Native Advertising Header Bidding technology, which allows Outbrain to serve advertising on any ad placement, enabling media partners to enhance their monetization strategy.
Outbrain Native Ads are...
The Trade Desk & Lifesight Partnership: What It Means For Indian Marketers!
A pioneering partnership in the industry, The Trade Desk has announced its collaboration with Lifesight, a renowned customer intelligence company that specializes in location-based measurement.
This industry-first partnership will give Indian marketers a better understanding...
Connected TV Explained: The Essential Glossary Of CTV
Connected TV (CTV) is growing rapidly in programmatic advertising and taking it by storm. And it does not come as a surprise!
CTV ads are most effective, highly targeted, trackable, and brand safe. Compared to traditional TV advertising, they offer broadcast-quality ad...
All You Need To Know About The Rise Of DOOH Advertising
Did you know – According to a study by Research and Markets, the DOOH market size was valued at $41.06 billion dollars, and by 2026, it is expected to exponentially grow into a $50B market?
Me neither.
But, the catch here is that the rise and power of...
Trade Desk Partners With Choueiri Group For Better Programmatic Access In MENA
The Trade Desk, a global advertising technology leader, enters into a partnership with the Choueiri Group. The latter is a leading media representation group in the Middle East that shares close ties with the region’s largest broadcasters and publishers.
Why this...
Here, There, Everywhere, It Is Cross-Screen Advertising!
The landscape of advertising has changed beyond 360 degrees and especially the online marketing ecosystem. Cross-screen advertising is one such opportunity for advertisers and marketers to strengthen their services. Today, consumers are spoilt for choices, when it comes to...
Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0
Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting...
Publicis Group ME Names Joyce Hallak as CSO for Publicis Media ME
Joyce Hallak has been named Publicis Media’s Middle East Chief Strategy Officer, according to a statement from Publicis Groupe ME. This recently established role is in line with the Groupe’s continuous endeavors to enhance and improve its media competencies.
Joyce...
Epic Games Prevails in the Antitrust Trial Against Google
Google’s problems remain unchanged since a US jury found that the company is monopolizing the Play Store. Video game developer Epic Games, best known for the game Fortnite, has won an antitrust trial against Google. The win could have a big impact on the app store...
Lego and Fortnite Announce Ground-Breaking Gaming Partnership
Lego and Epic Games have finally revealed the design of their kid-friendly metaverse as 2023 draws to a close. Fortnite and Lego have announced a ground-breaking partnership that promises to transform the battle royale gaming genre. The Fortnite Lego edition has been in...