Microsoft and Meta Deepen Partnership to Boost AI Capabilities with New Gen Llama
Microsoft and Meta, formerly Facebook Inc., have announced the launch of their next generation of large language models (LLMs). Llama 2 will be the latest addition to their growing family of LLMs on Azure and Windows. The collaboration will deepen Microsoft and Meta’s...
KPMG-Microsoft Amplify Partnership To Unlock New AI Possibilities
Microsoft and KPMG have agreed to advance their coalition for mutual benefit. Both major industry players have agreed to cooperate on developing personalized artificial intelligence over the next five years. This partnership will strengthen KPMG’s professional services across...
Microsoft Store Ads Expand to Bing Search Results, Empowering Global Advertisers
Microsoft Store Ads now feature in Bing search results, granting advertisers worldwide access to a powerful marketing platform. This expansion brings targeted exposure to 150 new regions, amplifying opportunities for businesses. The announcement, made at Build 2022, showcased...
Microsoft’s Activision Blizzard Acquisition Approved by China
China’s antitrust regulator has approved Microsoft’s monumental $68.7 billion acquisition of Activision Blizzard, making it the 37th country to greenlight the deal. The European Union had already cleared the...
The AI Search War: Microsoft & Google Compete for Search Engine Leadership
The swift ascent of ChatGPT, developed by OpenAI and supported by Microsoft, has caused a sensation worldwide with its capability to deliver rapid results. In fact, within just two months of its release, the app has garnered 100 million users, making it one of the...
AVOD Surprise: Netflix Advertising Powered By Microsoft
Netflix is building its advertising business and the streaming giant has signed Microsoft as its first ad tech partner. In April, Netflix surprised the world with the news that it plans to launch an ad-supported tier. Industry watchers were expecting that Netflix was close to...
InMobi, Microsoft Advertising Extends Partnership Into SEA, Middle East, And Africa
Adtech provider InMobi has announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in new regions including Southeast Asia, Turkey, the Middle East, and Africa.
InMobi will offer marketers an integrated solution to...
Outbrain expands strategic partnership with Microsoft
Outbrain Inc., a leading web recommendation platform, announced the expansion of its global partnership with Microsoft. It will leverage Microsoft Azure for improved results encompassing services, technology, and business initiatives.
Why we care:
As a long-standing...
Is Microsoft Reinventing Its Ad Business With Massive Acquisitions?
Microsoft has a sizeable ad business. In the latest earnings call, the company reported the advertising revenues “surpassed $10 billion, ex-TAC ”. The company believes its vertical will grow in the mid-to-high teens.
“Across Bing and Edge, we are creating...
AT&T Agrees to Microsoft Acquisition of Ad Marketplace Xandr
Microsoft has agreed to acquire AT&T’s worldwide programmatic advertising platform, Xandr. The arrangement expands on a decade of collaboration between Xandr and Microsoft, including its predecessor firms, to provide global digital media solutions for marketers....