Microsoft Store Ads Expand to Bing Search Results, Empowering Global Advertisers

Microsoft Store Ads now feature in Bing search results, granting advertisers worldwide access to a powerful marketing platform. This expansion brings targeted exposure to 150 new regions, amplifying opportunities for businesses. The announcement, made at Build 2022, showcased Microsoft’s commitment to assisting developers in growing their businesses and reaching their ideal customer base.

Enhanced Reach with Premium Search Ads

Premium Search Ads provide advertisers with expanded options to connect with customers, appearing in both the Microsoft Store and Bing.com search results. These visually prominent ad placements maximize customer engagement and drive higher app download rates, offering exceptional visibility in search environments.

Streamlined Advertising with Additional Features

Microsoft plans to introduce new features that streamline the advertising process. Through the Microsoft Advertising Software Development Kit (SDK), advertisers can retarget audiences across the Microsoft Network, boosting customer engagement and gaining valuable insights into app installations and in-app purchases.

Effortless App Linking and Tracking

The simplified user interface and redesigned layout allow advertisers to link their apps with a single click, making it easier for digital marketers to access app information. This enhanced tracking system enables comprehensive analysis of app installations, in-app purchases, and customer engagement, empowering advertisers to optimize their campaigns effectively.

Success Story of Miracle Games

Miracle Games, an early adopter of Microsoft Store Ads, experienced remarkable results. By targeting users searching for related apps and games on the Microsoft Store, Miracle Games achieved increased awareness, preference, and downloads. Their implementation of Microsoft Store Ads resulted in a 25% surge in installs and an outstanding 6x higher conversion rate compared to their previous use of Microsoft Advertising.

Leveraging Bing’s Extensive Search Volume

With Bing generating a colossal 14.5 billion global monthly searches (Comscore, March 2023), Microsoft Store Ads now extend beyond the Windows Microsoft Store. These ads seamlessly appear on Bing search engine results pages alongside regular product ads, providing access to an extensive user base and further amplifying brand reach.

Enabling Ads and Optimization

To enable Microsoft Store Ads in Bing search results, advertisers need to create a Microsoft Store Ad campaign within Microsoft Advertising and adjust their Ad Distribution Controls to “all.” This simple integration empowers advertisers to optimize their reach and capitalize on Bing’s vast user base.

Microsoft’s integration of Microsoft Store Ads in Bing search results represents a significant milestone for global advertisers. By combining the immense search volume of Bing with visually prominent ad placements, streamlined user interfaces, and advanced tracking capabilities, businesses can effortlessly expand their customer base and drive app downloads on a global scale.

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