Adlook – Adsquare Join Forces for Advanced Brand Growth Solutions
Adlook, a deep learning-powered platform for next-generation brand growth, has partnered with Adsquare. It is a platform for worldwide location intelligence. Marketers will receive comprehensive solutions that promote brand expansion and ensure performance as part of the...
LightBoxTV Extends Range with Total TV Solution for CTV Campaigns
With the addition of a full-service Total TV Solution, LightBoxTV, the top CTV planning and analytics platform, introduces the extension of its product line. This comprehensive solution, built on LightBoxTV’s patented technological platform, enables clients to rely on...
Basis Tech-FreeWheel Partner for Direct Access to Premium CTV Inventory
Basis Technologies, a supplier of global programmatic advertising and media automation solutions, has announced an interface with FreeWheel. Through the partnership, advertisers will have direct access to the best-connected TV (CTV) ad inventory. FreeWheel and Basis...
Infillion Acquires MediaMath After $22M Bid Bankruptcy Deal
The ad tech company Infillion was identified as the top contender to acquire the recently insolvent DSP MediaMath during bankruptcy proceedings on August 23. Given that the company was originally valued at $1 billion, the company’s winning bid of $22 million was a great...
Saudi Arabia-UAE Join Global NVIDIA Chip Race Amid AI Scramble
Large IT businesses and nations are vying for NVIDIA to dominate the semiconductor chips market as a result of the development of generative AI. Most recently, Saudi Arabia and the United Arab Emirates have expressed interest in purchasing NVIDIA processors to support their...
India Launches IWBDC In a Drive For “Aatmanirbhar Bharat”
The Ministry of Electronics and Information Technology (MEITY) has announced the launch of the Indian Web Browser Development Challenge (IWBDC) in its stride towards “Aatmanirbhar Bharat” (self-reliant India). The program’s goal is to promote locally created web...
Zoom Faces Backlash As Revised AI Policy Raise Privacy Issues
Zoom, the video conferencing company that emerged in 2020 during the Covid epidemic, is receiving harsh criticism for its revised terms and practices. Following two changes to its AI approach, the corporation has announced that it will develop AI-powered tools using client...
Delve In What the Quarterly Results For Big Tech Titans Are Saying
The quarterly results for big tech companies are out. Here are some key takeaways for advertisers and marketers.
Microsoft
Microsoft’s fiscal year has been challenging on many fronts. The acquisition of Xandr, the ad-buying platform, and the increase in search volume revenues...
Meta India partners with IndiaAI to propel AI and Emerging Technology innovations
Meta India and India AI, the independent commercial unit operating within the Digital India Corporation have formed a dynamic cooperation. They intend to create a framework for collaborating and working together on AI and cutting-edge emerging technology. According to the...
Apple Tests Generative AI, A Potential Rival To ChatGPT Emerges
Apple is ready to take a big leap into generative AI. The iPhone developer is working to offer artificial intelligence similar to OpenAI’s ChatGPT and Google BARD. The tech giant has designed their own framework named “AJAX”, for creating large language models (LLMs)....
