Vodafone and Microsoft Sign 10-year Strategic Partnership for IoT, Cloud, AI and More
Vodafone, a mobile telecom provider, has signed a 10-year strategic partnership with Microsoft to provide generative AI, digital, enterprise, and cloud services to over 300 million businesses across Europe and Africa. Over the next ten years, Vodafone plans to invest $1.5...
AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
AudienceProject Partners with Microsoft Advertising
Research instruments and audience measurement services AudienceProject has reached a deal with Microsoft Advertising. The goal of the partnership is to give advertisers continuous and independent audience...
Microsoft Advertising and Media.Monks Unlock New Opportunities in China
Microsoft Advertising and Media.Monks have bolstered their positions in China to support marketing, advertising, and advanced services in two different announcements. Artificial intelligence is used to support services in the majority of cases.
Microsoft Advertising ventures...
Microsoft Unveils pubCenter for Small, Mid-Sized Publishers to Monetize Websites
Microsoft unveiled pubCenter, a brand-new advertising platform made to help small publishers monetize their websites. Microsoft wants small and medium-sized publishers to use pubCenter for display and native advertising from the Microsoft Advertising Network in order to...
Microsoft Empowers Publishers with Content Control for Bing Chatbot
Microsoft recently provided publishers with new tools to control how their material is used in the brand-new Bing AI-powered chatbot component. New meta tags like NOCACHE and NOARCHIVE are part of these solutions. These restrict or block material in Bing Chat. Normal Bing...
Microsoft Advertising Enhances Search and Ads with Generative AI
Microsoft Advertising’s search and advertising platforms have received a number of generative AI improvements. They plan to completely reimagine how users engage with search engines and online advertisements. The internet giant announced earlier this year that it would...
Microsoft Advertising Enters the Video and CTV Advertising Realm
At the DMEXCO conference, Microsoft Advertising unveiled a brand-new video ad product called Video and Connected TV (CTV) ads. Advertisers can now create online video and CTV ad campaigns on the Microsoft Advertising platform, thanks to the company’s video ad offering. The...
Microsoft Submits Revised Activision Blizzard Proposal to UK’s CMA
Microsoft has proposed a fresh revised deal for the Activision Blizzard acquisition, giving a number of concessions. The resubmission comes after the initial deal was rejected. Early last year, Microsoft, the company that owns Xbox, made a pitch for Activision Blizzard. After...
Loop Media-Microsoft Advertising Forge New CTV OOH Inventory Category
Microsoft Advertising and Loop Media, a provider of free ad-supported TV content, have teamed together to develop a new advertising inventory for SSP collaboration. Loop Media is a provider of digital video content with over 2 billion video views every month via eateries,...
Dentsu-Microsoft Forge AI Powered Alliance for Agency Brands
Artificial intelligence is overtaking the world. Every industry is rushing to incorporate AI powered tools into its business models, especially the global advertising industry. A collaborative agreement between Dentsu and Microsoft has been announced in yet another case. By...
