Media

Facebook announced 50-person video chat rooms called Messenger rooms. Regardless of whether participants have a Facebook account, they can participate in the calls. Messenger Rooms are an answer to Zoom and Houseparty for Pandemic. Messenger Rooms will roll out this week in...

Union, the joint venture of five leading technology providers has now launched a new video advertising platform in London for Europe, Middle East and Africa(EMEA) to help local content providers access to video ad spend from global brands who want to support local media at a...

Advertisers around the world are looking for more transparency and data into their programmatic buys from their ad tech vendors. However, one hold out is Google in the negotiation, a dominant player in the ad tech world.  Recently, a US-based retailer decided to not buy ads...

Advertisers are changing their digital ad spend due to the ongoing coronavirus crisis affecting the businesses and the economy. The Dubai based Interactive Agency Bureau(IAB) that empowers GCC based media and marketing industries surveyed the marketing teams of nearly 30...

Google announced in a blog post that it will be offering $340 million as free ad credits to small and medium businesses that have an account with them. It is committing more than $800 million which will be used towards a range of charities and to support initiatives to help...

TikTok is incredibly popular for lip-syncing and dancing videos. TikTok had nearly 1.7 billion downloads as of February 2020. Many have tried to imitate Tik Tok’s features but none could reproduce the success. YouTube is reportedly soon launching a short video sharing...

The Great Recession was the lowest point in the history of advertising. The only time digital spend dropped in absolute terms was in 2009. However, according to the IAB survey of nearly 400 media buys and brands, 74 percent of buy-side decision-makers think coronavirus...

Who says Social Distancing can’t be creative? With creative advertisements, it surely can be! After Juan Delcan and Valentina Izaguirre’s Safety Match Art went viral, many iconic brands are getting creative with their advertisements to promote the importance of social...

A survey by Industry Index suggests that just 6% of the industry is satisfied with the current digital advertising ecosystem. The survey was released by Adledger, non-profit research and development consortium developing the global technology solutions for the digital media...

Google is temporarily rolling back a recent privacy feature ‘SamSite Cookie’  it launched with Chrome 80, to ensure stability to websites amidst the coronavirus pandemic.  Justin Schuh, Director of Chrome Engineering said in the blog, “In light of the...