Brands Get Creative With Their Advertisements To Encourage Social Distancing
Who says Social Distancing can’t be creative? With creative advertisements, it surely can be!
- After Juan Delcan and Valentina Izaguirre’s Safety Match Art went viral, many iconic brands are getting creative with their advertisements to promote the importance of social distancing and creating advertisements to stay home during the coronavirus pandemic.
- As the situation around the world intensifies, the citizens of the world are called to understand and follow hygiene practices, self-isolation, and social distancing. Understandably, it is a challenging phase and including these behaviours in our day-to-day life isn’t easy. Unfortunately, there have been cases of defiance and indifference.
- Therefore, brands have stepped up to spread awareness on social distancing by altering the most essential element of their existence – Logos and slogans. While some consider it as a marketing gimmick and others as an incredible way to spread a vital message.
Whichever side you belong, take a look at brands like Audi, Fevicol, Nike and others spreading the message of “SOCIAL DISTANCING” on social media with their creative advertisements.
AUDI and VOLKSWAGEN
Held under the same ownership, Audi and Volkswagen tweaked their logos to promote social distancing messages on their social media accounts.
Audi took to Twitter to share a short video with a message “Stay at home, keep your distance, be healthy, support each other – we are in this together”. The post shows the interlocked rings of the luxury brand’s logo stretching out so it gets disconnected from each other to be four separate rings.
— Audi (@AudiOfficial) March 26, 2020
Volkswagen also shared a similar video with a message “Thanks for keeping your social distance!” and separated the iconic V and W.
— Volkswagen News (@volkswagen) March 23, 2020
The automotive brand unveiled a logo on Instagram account designed by one of its employees Marcel Hobrath. The logo features an iconic three-pronged star implying to keep a safe distance from the outer circle.
Coco-Cola is presently running its ad in New York’s Time Square which shows the usual interlocked letters are spaced out from each other with a slogan reading “Staying apart is the best way to stay united.”
Before experts jump to any conclusion that the brand is taking advantage of the situation, Coco-Cola through its Coco-Cola foundation has pledged to donate USD 13.5 million to five non-profit organizations in Canada and the United States for those involved in helping the affected to the pandemic.
One of the controversial logo changes from McDonald’s Brazil, which shows its iconic golden arches are pulled apart as posted on its Facebook page. Designed by ad agency DPZ&T, it explained that the distance between the customers and the company is temporary so that we can stay always together. McDonald’s is providing food through delivery and drive-thru.
It faced a backlash from consumers including Bernie Sanders, who tweeted about the company’s sick leave policy for its employees.
In Israel, advertising agency McCann designed IKEA assembly manual with a caption “Stay Home” showing a picture of the house with a key, lock and toilet paper.
The international provider of bananas and other fruits produce tweaked its logo on Instagram. It posted the logo without the iconic mascot and captioned the post saying she was “already home” and asked the followers “to do the same and protect yourself.” The social accounts of the brand are operated by Portugal-based digital agency Alice from the Young Network group. This post received positive feedback including heart emojis and claps.
Sportswear manufacturer started a series #hometeam virtually to encourage everyone to be creative and fit while staying indoors.
Mucinex created a series of informational ads promoting facts about COVID-19 to combat misinformation. The campaign promotes hand sanitization, maintain at least 6 feet distance, refrain from touching faces and debunks many myths. Each campaign directs people to visit website COVID-19facts.com run by the World Health Organization, John Hopkins and international experts.
Created by McCann New York and McCann Health New York in association with award-winning art illustrator Noma Bar, Mucinex’s campaign will run across all mediums to help calm people and provide the right information.
Nike didn’t tweak its logo but launched a social media campaign with a global roster of star athletes which includes NBA player LeBron James and golfer Tiger Woods. The campaign shows how these sports stars are practicing social distancing by “playing inside.”
Nike had to closed several of its global stores due to the pandemic. Many sports events like NBA and Olympics have been postponed or canceled. Earlier a logo was redesigned by Slovenia based creative director Jure Tovaljan with a catchphrase modified to “Just Don’t Do It” but the company opted to stick to its identity.
Argentina Ecommerce platform tweaked its logo from changing handshakes to elbow bumps.
The world’s strongest adhesive product owned by Indian company Pidilite Industries tweaked its logo which showed two elephants pulling away from each other with a tagline in Hindi that means “For future bonding, maintain some distance today.”
Surely, this unique initiative of creative advertisements by brands can help to bring awareness to social distancing and encourage more people to adopt the practice.
- Neha Mehta
- Neha started her journey as a financial professional but soon realized her passion for writing and is now living her dreams as a content writer. Her goal is to enlighten the audience on various topics through her writing and in-depth research. She is geeky and friendly. When not busy writing, she is spending time with her little one or travelling.
- Interview and Guest Post2023.11.17Exploring Ad Landscape Shifts: In conversation with Deepika Bansal from Dentsu X
- Interview and Guest Post2023.11.07Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape
- Interview and Guest Post2023.10.13Roman Olivarez: From Films to Ads, A Creative Journey with MullenLowe TREYNA
- Blog2023.10.10Saffola’s Impactful 40 under 40: Inspiring Health Choices