Snapchat’s Automated Advertising ‘Dynamic Ads’ Is What Global Brands Need Today!
Snapchat announced a new advertising product called Dynamic Ads. It brings automated customization to ads and is designed to make it easy for brands to set up their e-commerce business on Snapchat.
Snap first introduced Dynamic Ads in 2019 to e-commerce retailers in the...
The Guardian Introduces “The Registration Wall” To Collect First Party Data
Google and Apple have already initiated the process of discarding the third-party cookies, in their browsers. Similarly, The Guardian is asking people to sign-in, to help build the first-party data strategy.
The Guardian, in December, has initiated a testing model for its...
Instagram Teams With Swiggy, Zomato. Enables Food Ordering Via Stories
Zuckerberg never fails to amaze his audience!
In an announcement, Instagram announced their partnering with online food services Swiggy, and Zomato.
Now, users can place orders on these online food delivery stores with the help of Instagram. This came out as a piece of big...
Is Zynn, A Clone Of TikTok, Set To Dominate The Market? Certainly Looks Like So!
From a period, TikTok market is suffering from a lot of negativity. After being criticized for its user data policies in the US, the TikTok market is facing a downfall in its active user database in India. Several of its accounts have been suspended, as complaints have been...
Major Brands Condemn George Floyd’s Death | Supports Black Lives Matter
Major brands released various statements condemning racism and voicing their support for protesters.
The protests intensified across the U.S after the death of Geroge Floyd, a black man who died in police custody in Minneapolis on 25th May.
Following a long history of...
How Donald Trump’s Executive Order Has Changed the Face of Social Media
Key Points:
President Trump signed an executive order that aimed to scrap the legal protections conformed for social media.
He is arguing that if social media companies seek protection from the fact that they cannot control what users post, then they shouldn’t intervene with...
The Facebook B2C Marketplace Is All Set For Business In The US.
Recently, Facebook took a big leap on its decision of channelizing Facebook Marketplace. Earlier, Facebook planned to target only C2C customers. However, now they are planning to enter the B2C with the United States.
The game plan of Facebook was to provide a C2C marketplace...
IPG’s UM Leads The Forrester Media Agency Wave 2020 To Rate Media Agencies
IPG’s UM worldwide is to be named as a leader in The Forrester Wave: Global Media Agencies, Q2 2020 report. The latter gave the highest rating to agencies that used data platforms to improve media execution and ad creatives and created an integrated and centralized experience...
Morgan Stanley Forecasts Australian Ad Spend To Fall By 9% In 5 Years
In a recent analysis by investment bank Morgan Stanley on Australian advertising, it forecasted that the domestic media share will shrink if it doesn’t innovate quickly. The domestic media ad spend was $10.4 billion in 2019 and will fall at an annual rate of 9% over the...
Tough Times For Ad Agencies As Brands Refuse To Settle Payments Amid Corona Crisis.
During the recent time when every industry is having their share of struggle in the pandemic, ad agencies are being deprived of their money by the brands. Brands refuse to pay ad-agencies, they are blaming the COVID crisis, for their non-payment.
This has been declared as...
