The Guardian Introduces “The Registration Wall” To Collect First Party Data
Google and Apple have already initiated the process of discarding the third-party cookies, in their browsers. Similarly, The Guardian is asking people to sign-in, to help build the first-party data strategy.
The Guardian, in December, has initiated a testing model for its “Registration Wall”, including the only selected audience. This was shared in a post, by Caspar Llewellyn Smith, who is also a chief product officer at The Guardian.
According to him the goal of the testing is to portray more relevant advertisement to the customer and readers, this will also provide financial stability to the publishers.
The post started, “Asking readers to sign in provides us with more information that we can use to personalize our approach in asking for support, to serve advertising (with readers’ consent) and to create a better user experience.”
When a reader clicks on an article, an option to register for free appears on the screen. The user can opt for a “Not now” option if the user is not interested.
Image Credit -Digiday
In the case of the user register, they get the perk of posting comments, exclusive access to the editorial section, and they can also opt for gift cards and discounts.
This helps the publishers to understand user preferences. The user and publishers can keep a track of the number of articles read by the user in a month.
Alice Pickthall, a senior analyst at Enders says, that it is a good job. “Registration is part of the funnel to growing reader engagement and donations while improving advertising quality and targeting so the benefit will be twofold to both strands of revenue.”
Registration walls collect the first-party data, this helps them to empower the content choice of the audience. It also, increase the accuracy of ad-targeting.
Image credit -Wikipedia
Even newspapers like the New York Times, Tribune Publishing, Hearst Newspapers are considering to implement registration walls on their websites.
Image credit – UnderConsideration
With the help of registration walls, the publishers can have a better understanding of the users’ psych and therefore, they can target the ads according to the user preferences.
The Registration Wall leads publishers to a ten times higher conversion rate, as reported by the subscription platform Piano.
According to Thomas Beakdal, a media analyst, the first-party data helps to retain the customer, “You can’t do good churn analysis without first-party data.”
Even, the first-party data helps to increase the number of subscribers.
Image credit – Twipe
According to Nordic publisher Schibsted, an increase of subscribers was noticed when they analyzed their first-party data and understood the reason behind the cancellation journey of their users.
As the concept of third-party cookies is dying, the publishers’ community must build a first-party database. It will help publishers like Vox, Business Insiders and The Washington Posts in sustaining their businesses.
A registration wall will help publishers to collect details like email, phone number, name etc. helping them efficiently targeting their audience.
In just one year of installing registration wall on their website, The New York Times swears to never use third-party cookies for advertising.
Image credit – CNN en Espanol
The Guardian intends to provide a wonderful journalism experience to their audiences. They don’t want to compromise on it at any end. They feel that it’s a civic right of a human to get accurate information during these tough times of pandemic. The introduction of the registration wall is another step in that direction.
Image Credit – The Guardian.
Online news platforms are experiencing heavy traffic on their website. Although, the revenue generated by advertisement is pretty low.
It’s astonishing that in March, The Guardian experienced a record-breaking user interaction on its unique browser. Since February, the number doubled and reached toa recorded of 336 million. As in February, this number was recorded to be 191 million.
Both, the number of daily visitors, and weekly visitors on the website have increased. In October 2019, The Guardian set a record of the maximum number of readers with some 750 million. This year in March 2020, it broke its record by reaching some 2.17 billion.
Image credit – Mediaweek
However, the data showed that The Guardian in the U.K experienced a downfall of the user database in April 2020. In March 2020, the number of readers was 35.7 million. In April it dropped down to 34.7 million. Still, it’s great when compared to February 2019, 25.6M unique readers.
Due to Covid-19, the publishers have seen a decrease in spent on advertisements. There is a downfall of 65% on the spent.
However, The Guardian is all set to achieve 2M paying supporters by the year 2022.
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This will have to be wagered 10 times. And it is to be with
the deposit amount.
5. Deposit at Odds of at Least 3.00
You need to stake your full deposit at odds of at least 3.00.
And the bets need to settle before you receive
the bonus money.
Check Bet9ja Promotion Code for Bonus Betting
Check Bet9ja Promotion Code 2021 Offers
1. Bet9ja Free Code
The Bet9ja bonus code you need to use to qualify for our offer is ‘Johnnybet100’.
Using this code when you create your new account entitles
you to a 100% bonus up to ₦100.000 plus 2 Bet9ja League Free Bets
However, to be eligible, you need to make a minimum deposit of
100 Naira. By doing this, you would receive a bonus of 100 Naira, which will give
you a total of 200 Naira with which to bet.
However, don’t forget that you can claim a bonus of up to ₦100.000, so keep
this in mind when making your first deposit.
2. Bet9ja Bonus Code
There is one promotion that is available to every
new customer. And this is the 100% up to N100.000 + 2 Free
Bets. However, to be sure to get it, note.
You are to use our Bet9ja bonus code: Johnnybet100 during the
registration.
Also, virtual games are played out using the software. This is
rather than real competitors. And it is with
each event designed to be completely fair. Also, it is to give payers the
best chances of winning their bets.
Furthermore, soccer, Horse Racing, Tennis, and Dog Racing
are all featured. And this can be an excellent way
to enjoy your favorite sports even if no real events
are taking place. These can all be accessed without needing a Bet9ja promo code.
A Tabular Detail
5. Payment Options and Other details
A comprehensive Bet9ja mobile site lets people enjoy all the action on smartphones and tablets, with Bet9ja games being adapted for ease of play
on the smaller screens.
Fully licensed across Nigeria, with security guaranteed, players can deposit using internationally recognized credit and debit cards like Visa and MasterCard, plus local payment
solutions including Naira debit card, UBA, Xpath, and GT Bank.
Also, this is with winnings paid back to you via bank transfer.
Payment Options and Other details A Tabular Detail
Check Bet9ja Promotion Code: Some Pertinent FAQs
1. Is Bet9ja Legit?
Bet9ja is probably one of the best African bookmakers available.
Also, you can be sure that it is safe and reliable. And the website holds a valid SSL certificate.
Also, they are licensed by the Lagos State Lotteries Board.
2. What are the Payment Options and Can I Pay in Naira?
Answer:
Payment methods include Webpay. And this is with Naira Debit Card and NIBSS eBillsPay.
Also, it is with UBA Email Moni App. Also, GT Bank Online/Mobile Transfer and PayCom are included.
Furthermore, it includes Instant Bank Deposit, ATM, Quickteller, Interswitch, Zenith,
OPAY, Polaris Bank, FirstMonie, and Skye Bank.
However, there are plenty of options. And there should be at least one which is suitable for every user.
And yes, you can make your deposits in Naira.
With this information, I guess you’re very set for the
new season. If you find this article helpful, please share it.
New customers will enjoy live betting on sports markets on Bet9ja.
They can sports bet on their phone mobile device (mobile app) on football matches, american football, horse racing, the
premier league and more.
Their wagering requirements include a minimum deposit of ₦100.
Use the Bet9ja promotion code YOHAIG for a chance to
win mini jackpots, titan jackpots, red titan jackpot or the gold titan jackpot.
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