Google Ends All Gossips: Revealed Fee Structure For Advertisement Tools
Since a long time now! People were keen to know the prices of advertisement with Google, especially after it declared its DSP, DV360. The speculations were high, as there are always some hidden charges, including taxes.
However, Google ended this ongoing gossip! By releasing a series of blogs and articles, it painted a clear picture by releasing its fee structure for its different portals.
These portals included Display and video 360, Google ads, Ad Manager and its publisher tech. It is the first incidence where Google came out openly with its prices.
According to an aggregate data of 2019, if the advertiser spent $1 on the media with Google tech, the Publisher received a 69% share from that dollar. Whereas, the rest 31% is the profit gained by Google.
Reportedly, DV360( DSP) takes only 13% of $1 spent by an advertiser on media. On the other hand, Ad Manager charges an approximate of 18% of the dollar spent by the advertiser.
However, with Google Ads, the campaigns include the display, it charges 14% of every dollar spent by an advertiser. The ad networks charge their advertisers on the bases of cost-per-outcome. However, they pay the publishers on a CPM basis. Therefore, the cost varies on average.
Google disclosed the direct and programmatic amount, which they charge from publishers.
In an analysis of top 100 news publishers, who are using Google, discovered that they directly or indirectly(through partners) sold three-quarter of their inventory to the company. In that setup, Google charges an approx 1% fee based on the ad requests volume.
For the advertisements, in the remaining quarter filled programmatically, Googles charge, for handling the impression was 16%. it also clarified, for any impression filled directly by publishers, Google only charges 5% of the total revenue.
Although, there are a couple of warnings: While publishers use different DSPs to sell advertisement through multiple ad exchanges, they might be paying variable amounts for these advertisements. Through open biding, Google charges 5-10 per cent fee. However, advertisements sold by Ad Manager is charged with a 20% fee.
Also, it’s not yet clear how Ad-sense works in all this share proportion. According to previously shared data, Google takes with Ad Sense is around 68%. However, it wanted to clarify to the publishers that it doesn’t double charge them with its additional charges for Ad Manager.
Why All of Sudden Google is so Transparent?
Well, Google wants to prove that it doesn’t fraud its users. Since a long time now, it has been suffering from allegations.
Also, there is suppose to be an antitrust case which is anticipated by the tech giant this year. During this time frame, several parts of its business will be under a minute check. The state attorney general and the Department of Justice is supposed to be meeting on Friday, to discuss the case. This information was provided by The Wall Street Journal. Hence, as Google is earning a large chunk of its revenue from Ads, it could be one of the things that the departments will investigate.
Last year, an antitrust paper released faulted tech giant on its in-efficiency of sharing end-to-end fees. In a statement, it stated, “No one (other than Google) has visibility into what happens between AdWords and AdX.”
Even the programmatic ecosystem was demanding a transparent approach from Google. Sellers and buyers started to realize that their contract with the company, doesn’t give a clear justification of fee, which Google charged them.
The transparency started flooding the market nearly three years ago. Some independent ad technology companies including Rubicon Project and AppNexus shared data on their take away share of the money. They did so to get rid of the pressure from the industry to reveal the hidden fees. After that, the Trade Desk decided to go public. Hence, they reveal their fees every year.
ISBA is frequently auditing the supply chains. All this, to uncover the hidden charges. Marketers and other tech buyers are demanding from Blockchain to provide them with log-level data. These are the clear indications that publishers and advertisers are looking for transparency. The tech giant is trying to address the issue by providing transparency to its advertisers.
Spotify Ends The Search For Promo Code With Its In-App Offers Feature
Spotify has recently announced its new feature. It will end customer hustle to search for a promo code online. Customers can buy a subscription of their favourite podcasts with on discounted prices with these promo codes.
Now, the customer will see an embedded link on the podcast. Just by clicking on this embedded link, the customer will be able to avail the promo-code. The link will automatically redirect the customer to advertiser’s website. Once the customer is on the website of the advertiser, the site will automatically detect the promo-code and will show you the discounted price.
Currently, Spotify is testing its “In-App Offers” feature. It will be a great relief for the consumer. Now, they don’t have to remember the promo code and march from pillar to post to get discounts.
According to Spotify, this is just the beginning of its interactive advertisement. The company states that they are researching for more ways to “create more of a direct funnel for brands.” It will create a strong impact and bring more live audiences to the Spotify platform in search of promo code.
Jay Richman, Head of ads business and platform at Spotify stated,
I think you could start to then piece together what a potential roadmap could look like, just based on the model with which we view this opportunity.
So, it is one step in a larger innovation path to productize the coupon code.
The first test conducted on Harry’s in the United States of America. The podcasts which participated was “Last Podcast on the Left and with Hello Fresh in Germany on the podcast Herrengedeck.” The promo code will be visible to a limited number of listeners. It will be visible only during the campaign time frame.
Spotify started inserting advertisements in podcasts from the month of January. They did this using their Streaming ad insertion technology. This technology is also known as SAI.
SAI inserts ad to the podcasts when people are listening to them. The SAI technology is advance and targets the audience based on their demographic and data-driven synergy.
Now, with SAI, Spotify is planning to expand its advertisement market in the US and some parts of Germany. SAI is a Spotify owned technology and is currently possesses an approximation of 100 monetizable shows.
It will give an upper hand to Spotify in capturing the advertiser market. Hence, it will lead to advertiser’s spending more money. Spotify will make sure that advertisers get better results for their advertisement.
For now, Spotify has opened the window for advertisement on the shows in its purview. Although, there are chances that Spotify might open the gates to the outside world and may charge revenue for the ad sales.
Nisnass Will Be Winding Up Business By July 16
Due to the severe damage done on the retail market by Covid-19, another e-commerce has to shut down its business.
Nisnass, a beauty and fashion venture from Al Tayer Insignia, recently announced that they no longer be operating from Thursday, June 16. Therefore, it is offering a 90% discount on its products.
However, Ounass, the sister company of the Nisnass, will still be fully operational.
Nisnass started its journey in the e-commerce market in the month of January, the year 2018. Nisnass started its user interaction with a mobile application. Therefore, it made sure to provide the users best on-hand experience, in terms of online shopping. Later, it also expanded the market with the help of a desktop website.
They had a brilliant strategy in terms of delivery! They delivered the product within 2-hours if in Dubai. Also, they assured a next day delivery in all over UAE.
Collection on the website offered the best products and services. Their wide variety range of products, extending from men to women and even for kids. The product range also offered beauty products, homewares and clothing.
In an email, Al Tayer announced the closure, stating: “As with many start-ups, we are compelled to continuously review our trajectory and focus our resources towards achieving our mission in the most effective way”.
They further added, “Nisnass has played an instrumental role in our evolutionary journey and has valuably contributed to the maturity of our organisation and the growth of our digital team.”
https://www.instagram.com/p/CBas_GIJeza/?utm_source=ig_embed
Although, they provided no specific reason for the sudden closure.
However, according to Al Tayer, they would be refocussing their “talent, absolute focus and resources into accelerating the successful growth of Ounass as the leader in the Middle East online luxury sphere”.
The news of the closure was sudden, and disheartening for the customers. Earlier, The Modist, Dubai e-tailor had to close its business due to the global crisis. They were operational for 3-years and closed their business, two months ago.
Nadim Samara Quits Omnicom After Being With Them For 19 Years
CEO of Omnicom Media Group MENA, Nadim Samara has decided to quit OMG. He will be relieved from his role in OMG, on 30 June 2020. This decision was taken after a mutual agreement between Nadim and OMG.
OMG is parent company group for PHD, Hearts and Science media agencies and OMD.
From 2016 to 2018, Nadim had been the CEO of OMD’s UAE operations. Later, he got promoted to become CEO of OMD MENA. In June 2019, Nadim became the CEO of OMG MENA.
To make sure the smooth working of the group, due to the vacant position of CEO, Ellie Khouri, the Executive Chairman of the group, has decided to add the functioning of CEO to his role. He was handling this role before Nadim got promoted to this job responsibility.
Khouri said, “Nadim’s career at Omnicom Media Group, spanning 17 years, has been very impressive and his contribution to our group’s development cannot be overstated. As well as a consummate professional, we bid farewell to a dear friend with whom we’ve shared countless experiences, challenges and successes. We wish him nothing but the best for his next career move.”
It would be exciting to know, “What would be the next big step by Nadim Samara after leaving OMG?”
Facebook Denies To Pay Money To News Companies In Australia.
Facebook has declined to pay Australian news agencies after the Australian government forced them to do so. According to Facebook, they would rather prefer to remove the Australian news content rather than paying money to the news companies in Australia.
As per the statement stated by Facebook, “The amount of content of Australian news contributes a very nominal part in a user news feed”. Hence, they don’t feel liable to pay a hefty amount to Australian news companies.
In a statement, they stated, “If there were no news content available on Facebook in Australia, we are confident the impact on Facebook’s community metrics and revenues in Australia would not be significant,”
This came as a threat from Facebook. Hence, could be an indication to boycott Australian news companies.
Further, they stated: “Given the social value and benefit to news publishers, we would strongly prefer to continue enabling news publishers’ content to be available on our platform,”
During these critical times, news industries are facing tough times. Most of the news industry across the globe has lost its advertisement revenue in print media. This was the most effective source of income for news industries. Many of the print newspapers were surviving on this resource of earning.
Looking at the critical condition of news companies, the Australian government intervened. They asked Google and Facebook to pay for the news content from the Australian news companies, which they share on their platform.
However, Nine Entertainment and Rupert Murdoch’s News Corp, are two of the Australian biggest media companies who are pushing this issue.
According to them, the financial crisis that News industries are suffering is due to the tech giants like Facebook, Google and other similar firms. They state that most of the advertisement revenue is digested by these tech firms and News industries are suffering severely due to this by gaining nothing.
As stated, coronavirus caused bankruptcy, in the news organizations. Several print editions had to close their shops.
Even in Australia, every major media house fired employees to save cost. Nearly 170 newspaper and newsroom shuttered or got suspended.
The ACCC, Australian’s competition regulatory, calculated that Facebook and Google combined earned around 6 billion Australia dollar(4 billion US dollar) in a year from advertising in Australia.
In a fair deal, leading newspapers demand at-least 10% of that amount to be paid to them each year.
Last year, this demand was rejected by Google by stating that they earned 10 million Australian dollars a year only by the news linked advertisement.
The two media companies are strongly relying on the facts presented by the ACCC. Also, the ACCC is hoping to find a resolution to this situation.
The ACCC aims to find a common ground between tech firms and media houses. It aims to establish a “Code of conduct” to help the two in curbing disinformation, sharing revenue, protecting user privacy and sharing data.
The ACCC is instructed to resolve this by the end of July. As soon as ACCC find a resolution, the Australian government will implement the final code.
Adimo Joins Forces With FutureTech, To Create A True Commerce
Recently, FutureTech and the shopper technology marketing company, Adimo, joined resources. They aim to provide better solutions to their clients. FutureTech is an ad technology and media company operating in diverse verticals.
The deal opens up a wide market for Adimo. The agreement appends a valuable asset, to the FutureTech list of partnerships.
After the reports, Adimo stated: “We’re excited to announce that we are now bringing shoppe ability to MENA & South Africa via our new partnership with FutureTech.”
This is a huge step towards opening new paths and corridors for trade, and media campaigns in the MENA and South Africa.
FutureTech can surely benefit from Adimo technological advancement.
For instance, providing its clients with a much superior marketing platform, in the MENA and South Africa market. Hence, this also leads to an increase in sales.
“With eCommerce in the region growing by 300% during the pandemic, now is the perfect time to embrace shoppable media.
“Buy Now solutions have already been used across several brand campaigns, (including Rainbow, Nestle & J&J, see example) with fantastic initial results.”
This deal has not only helped Adimo to increase its client base but also, its reach to markets, have achieved a number of 30.
The integrated reach of retailers include some very famous markets like Lulu Carrefour, Noon in Middle, East & Takealot, Checkers and Pick N pay (South Africa).
Adimo is a trusted name among FMCG brands like Arla, Bacardi, Coca Cola, Diageo, Fever-Tree, GSK, Nestle and many more. It has a reach to over 900 million shoppers, which spread across 3 continents. Customer advertisement is one of the major factors for this widespread.
Adimo uses every aspect of the advertisement. These include Display(Banner and video), Social, Search, Out of home, Content and ambient marketing.
There are four purchase paths that the Adimo offers:
-
Buy Now:
It makes marketing actionable and the retailer
a cynic, by permitting shoppers to select their
preferred retailer.
-
Add To Cart:
It helps shoppers to add their preferrable items to the cart. They may purchase the product now, or maybe later.
-
Recipes/Bundles:
It helps shoppers to add multiple products to the cart.
-
Where To Buy:
Helping the shopper to choose from a numerous number of options.
The shop ability has 3 major benefits:
- Maximum customer conversion.
- The loyalty of customers.
- With smart data-driven marketing, the budget can be maximized.
Since the finalization of the deal in April, FutureTech has already launched shoppable campaigns for five brands. FutureTech is all set to launch more.
A recent campaign launched by FutureTech:
Facebook Is All Set To Link Wikipedia To Its Platform
Facebook recently announced to introduce a “Knowledge” feature to its platform. This feature will link Wikipedia to Facebook. This culminates in helping users to gain knowledge directly from the platform.
The feature is still under testing! However, people will be able to use it on iOS, Facebook web and mobile application.
Any Facebook user now will be able to find information about anyone on Wikipedia, directly from Facebook. The feature will portray information on its side panel.
The feature is a great step in identifying and removing false information shared by people on Facebook. As, for most people, Wikipedia is a trusted source for their information.
This will surely help in building people’s trust in the information shared on the platform.
An illustration of this feature is shared by Matt Navarra on his Twitter handle:
New? Facebook shows Wikipedia snippits in search results
h/t @jc_zijl pic.twitter.com/zcbQJmauhE
— Matt Navarra (@MattNavarra) June 9, 2020
Hence, this is surely a huge step for Facebook. Now, without leaving the platform, people will be able to access Wikipedia.
The feature is somewhat similar to Google’s “Knowledge Panel”. Google launched this feature in 2012.
For example, You are looking for information on 5G. To help you with your search, Facebook will highlight a Wikipedia link. From there, you can get some deep insight into 5G. Instead of trusting the information shared on its posts, you can research things on your own. It will help in avoiding the spread of false information, on the platform.
In the past decade, Facebook suffered excessively due to the propagation of false information on its platform. Due to its algorithm, controversial posts used to gain a lot of fame on the platform. A rumored post gains a lot of gossips!
These posts gained popularity in the search results. So, Facebook became a platform for the deception!
Although, in recent times, a lot has changed with Facebook. It has evolved on every front. It is all set to improve its reputation, and credibility of the information shared on the platform.
According to Facebook, the feature is limited in availability for now! It is mostly available in some parts of Europe.
We all must understand this!
During these tough times, it is really important to provide correct information. Since Facebook is a home for its billions of users, it is its moral responsibility to make sure that no false information is propagated over its platform.
Even small misinformation can create a ripple effect, in a negative direction, during these adverse times.
People trust the information shared on social media platforms like Facebook, Twitter and Instagram. Social media is developing perceptions of people.
According to Dr Stephen Croucher, who is a lead author and a professor of communication at Massey University in New Zealand:
“In the case of COVID-19, social media, and other media, were and are being used as venues to share and build ideas, values and morals, many of these are very positive, but some are not.”
Google Removed TikTok Clone Zynn From Playstore!
Is Google Playing Partial By Favouring TikTok?
Recently, Google removed Zynn from Google play store. Zynn was a successful competitor and a clone of TikTok.
Although, the reason provided by Google for removing the app was the copyright issues. Recently, several incidents have been registered, where Google is seen favoring TikTok in different ways.
Zynn was a clone of TikTok. Hence, Zynn had similar policies and interface, also that of TikTok.
TikTok rival companies created Zynn to compete against TikTok. In a short period, Zynn was gaining huge success. It was nominated as the best application on play store and was among top 10 free applications on Google play store.
Zynn provided money to its users for signing up, watching videos and referrals to friends.
It’s not just the first incidence where Google favored TikTok.
In another incident, due to a dispute between members of the YouTube community and TikTok, the rating of TikTok fell to 1.2 on Google play store.
Users started reporting TikTok and reviewing it with one-star ratings. Soon, Google decided to intervene. Hence, it leads to deletion of user ratings of millions of users. Due to this, TikTok ratings resurfaced to 4.4.
According to Google, the reviews posted mostly came from fake accounts. Although, it is interesting to know that there are millions of fake accounts working on Google play store raise a question on the security front.
Google just didn’t stop there! Soon after deleting the reviews, Google deleted “Mitron”.
Mitron launched in India to compete with TikTok. Mitron was a huge success, as it gained a user rating of 4.4 with 5 million users.
However, Google decided to bring down the application.
The reason provided by Google for removing Mitron was related to its poor functionality.
According to Google, Mitron violated its spam policy. They stated that the application didn’t fulfil the minimum functionality policy. Also had repetitive content, and failed to produce any original content of its own.
Certainly, India contributes a huge user database on Chinese application, TikTok.
Recently, due to the current pandemic events, people of India decided to boycott Chinese products. Several actions were taken in the process. People made sure that the boycott proves to be successful.
Soon, Twitter flashed with the hashtag of #BoycottChineseProducts. As a result, people started uninstalling Chinese applications, on their devices. This led to the creation of an application. This application was capable of determining the Chinese application installed on phones.
However, Google stepped up and took down the application.
According to Google, no application can insist on people to remove other application from their devices.
Google’s policy reads, “We don’t allow apps that attempt to deceive users or enable dishonest behavior including but not limited to apps which are determined to be functionally impossible. Apps must provide an accurate disclosure, description, and images/video of their functionality in all parts of the metadata and should perform as reasonably expected by the user. Apps must not attempt to mimic functionality or warnings from the operating system or other apps. Any changes to device settings must be made with the user’s knowledge and consent and be easily reversible by the user.”
OneTouchAppLabs an Indian startup developed the application. The company confirmed on twitter that the application doesn’t ask people to remove applications on their mobiles. The purpose of the application was to educate people.
In just a period of 10 days, the “remove china application” gained huge success. Millions of people downloaded the application. However, the people who have installed the application can keep using the application, but no new users will be able to download the application.
According to a cybersecurity expert: “The app scan focused on the installed android application package (APK) only. Hence, it doesn’t affect any change in stored personal data.”
After monitoring the current scenarios, It is difficult to understand the roleplay of Google.
It is difficult to decide if Googles’ decisions are effective? Or is it using its policies to favor TikTok, to create a TikTok monopoly in the market?
Google Updated Its Demand Side Platform With DV360!
Is your agency or company looking for a Demand Side Platform(DSP) tool which can fulfil the needs of market expansion, in digital marketing, with the help of Programmatic ad campaigning?
With Google DV360 tool, your search just ended!
With the Google DV360 tool, digital marketing campaigns are not a game of hit-and-try. Hence, no more blind bets for ad campaigns!
Google Display and Video 360 help you predict the performance of your campaigns. The Google DV360 is equipped with enhanced forecasting abilities. Therefore, it helps you to predict the reach of your campaign across YouTube, Video, and Display. Hence, this results in providing better collaboration and stability between buying teams and planning teams.
Even the media planners will have better access to the planning workplace. All thanks! to the fresh and dedicated user role.
How Does It Work?
The DV360 will provide you with a duplicate view of your campaign beforehand. Hence, you will be able to predict the results. You can do all this without putting your ad campaign live for your audience.
You will be able to forecast the results for your video campaigns with the help of the planned workplace. It is equipped with a support feature for planners. The support feature makes sure, that you effectively plan across modes of buyers.
Earlier, the user has to rely on the data of the previous campaigns to find out the reach and the performance of its campaign. With DV360, the user can predict the reach of its new campaigns, without launching it for its audience.
You can view it in the form of a display forecast, this will help you get insights into Google audience details and brand safety with the help of DV360.
Now, with Google DV360, it is possible to know the reach of your campaign to the Google audience.
The main objective of media planning is to project the estimated audience. They must predict the group of the audience which is going to get exposed to your brand by the campaign. The audience can be in different formats of Google.
Therefore, with Google special tool DV360, it is now easy to forecast the reach across open auction video, YouTube and open auction display.
Anudeep Pedditi, Programmatic Manager, OMD NZ said,
Once we commit to a reach objective, neither underachieving nor overachieving is an option. Display & Video 360 gives media planners the accuracy they need to effectively plan across all our programmatic campaigns.
The new features of DV360 can help you answer a question like; “How many unique people can I expect to reach with my overall campaign across any open auction display and video inventory as well as YouTube?”
It will not be just limited to the projections, you can also be able to see other important metrics of the campaign like viewability, estimated cost, and frequency of the campaign. You can also view the statistics of people you will reach if you choose your audience data or Google audience segment.
A dedicated User role for planners.
The media planners are usually accountable, for any campaign success or failure shared with the client teams or other teams. Hence, there must be a stronger bond between the media planning and buying team.
Therefore, the media planner gets a dedicated role. Now, they can strengthen this bond.
The DV360 will provide an option to advertisers and agencies to invite media planners directly through the software. The media planner will only be able to view the critical details related to them.
This will give media planners access to critical media planning info. They will need this info to learn, collaborate and iterate. It will also help them in building more impactful roadmaps.
Azriel Chan, Head of Platforms & Capabilities, OMD NZ stated
With the new dedicated role, planners can see the cross-channel reach and cost estimates first-hand which facilitates the process of allocating budget and delivers better performance for the client.
For example, the media planners will be having better access to the forecasts in DV360. They will be able to find new inventory and publishers.
If the owner grants permission, the media planner can even negotiate with the publishers. They can even renegotiate an existing deal. Due to these features, media planners will have a better perspective on their work. They will be confident in their work, and hence, will be able to outperform themselves.
Therefore, before launching a campaign provide access to your media planning team, so that, they can have a better estimation of the number of people to be exposed to the brand with the help of the campaign. This will help them to create better media plans, resulting in delivering high-end objectives.
Before Google introduced DV360, Doubleclick Bid Manager was the solution provided by Google to its users.
In other words, DV360 is an evolved and strengthened version of DoubleClick. DV360 is better integrated, and with the help of a single toolkit, it provides options like managing creative and planning campaigns, organizing and designing, finding and buying, applying audience data, measuring and optimizing campaigns, and inventory.
The Doubleclick Bid Manager presented the buyers with an excellent opportunity. It helped them to look into the global premium inventory for programmatic media buying across all channels and formats. It was the most premium option in the market of programmatic advertising portfolio until its successor DV360 took over its legacy.
The following are the features which make DV360 the most premium option in the Programmatic advertising portfolio:
Focus
• The DBM is unified with approximately 1 billion websites and nearly a hundred Ad exchanges.
• It helps you to advertise on all three platforms. Therefore, with this single tool, you can advertise on Mobile, Tablet and Desktop.
• You can easily manage multiple bids, with its elite bidding technology.
•Audience can be targeted using Google data! This results in a high success rate of the campaigns.
• You can reach the customers that are on your re-marketing list.
Options For Buying
• It is a multipurpose solution! Marketers can freely choose from several options. They can opt for direct deals, open exchange or can buy programmatically. This includes a programmatic guarantee.
• It allows you to seek, plan and purchase from a selection of premium media. All of it is accessible on the platform interface.
• You can buy a Premium Video Inventory for your brand. The inventory can be created safely on YouTube or TV. For this, you can use Google Partner Select, Which is a premium marketplace for DBM’s video.
• The buying process is simple and integrated into a single platform. Therefore, you can easily build, execute and measure the performance of a campaign across Mobile, Desktop, and Tablet.
Optimization And Reporting
• The most extensive reports including more than 50 metrics and 35 dimensions can be generated using the tool.
• You can check the real-time analytic data. Investigate the reach of your campaign to the right audience and check the lead conversion. This is also known as Funnel Analytics Measurement.
• Google’s advanced algorithms help you run precise campaigns. You can optimize campaigns and reach specific campaign goals.
• The DV360 helps you to view ad clicks, number of impressions, and conversions from specific websites.
Security
• The advanced algorithm encryption provides fraud protection to advertisers.
Conclusion
Google Display and Video give you the best results for your ad campaign. It is the best toolkit for your programmatic ad campaigns.
Google DV360 provides you with the features of optimization and bid targeting. These help you to reach the right audience.
The extinction of third-party cookies is creating a buzz among marketers and advertisers. They are finding it tough to keep track of their audience.
All of them want to reach the right audience. Google has a large user database. Hence, the DV360 could be the solution you are looking for in your advertising agency or company.
How To Advertise Effectively On TikTok- Process And Costs Laid Out.
Even though marketers are always discussing to run ads on TikTok, but only a handful of them can do that. The situation has gone even worse during the period of recession.
The cost to run an ad to reach 1000 audience is $8 in the UK. Also, The minimum advertisement budget has to be at least $25,000. Looking at this amount you can guess that this platform is not for those who are looking forward to advertising cheap. However, those who are willing to spend this fortune will have the luxury of advertising on this platform.
The advertisement on TikTok comes into the premium category and it is managed by the sales team of TikTok. They make sure that the advertisement is unique and catchy and worth the hefty price paid by the advertiser. This results in uniqueness and quality of content gaining worthy audience. Hence, they can’t be compared to the misguided ad-campaigns on Snapchat and Instagram.
Recently, TikTok shared a rate card with the media in the UK.
The Takeover ads.
These type of ads are generally portrayed to the audience as a start-up ad. The time frame of this ad consist of 3-5 seconds.
For each category, only one advertiser can put an ad, for a day. This ad costs around $53,000 per day and is used to buy 8.9 million impressions.
A Topview ad.
This ad appears as a start-up ad when the application starts. The ad can usually last up to 60-seconds. These advertisements also contain sound.
The cost to run this advertisement is $65,000 per day. It will help advertisers to reach 7.4 million impressions. A Takeover ad can be converted to a Topview ad if the advertiser is willing to pay the difference in the amount.
In-Feed video (Maximum for one-day).
The usual time duration for these ads is 15-seconds. They are shown in video feeds of the user and usually appear in the fourth feed. To reach 3.6 million impressions with these an advertiser has to pay $26,000.
Brand Premium In-Feed videos.
This type of ad on TikTok can cost an approximate of $25,000. These ads are randomly placed in the feeds of user are shown after every 130th feed a user completes.
The Hashtag Challenge.
The Hashtag challenge is quite popular on the TikTok. A user can create a video and post it under a hashtag. This hashtag works as a challenge for others. It will challenge them to compete with the video content by posting similar content in a better manner.
https://www.youtube.com/watch?v=-Q3a7BSAJ5A#action=share
The advertiser can add their voice-over to the hashtag or they can simply add a piece of official music. This format includes both, One day ads and brand takeovers. The cost of this format of advertisement is $130,000. Features of this advertisement include Special content protection, Banner, personalized hashtag and their challenge page.
The Hashtag Challenge+
By paying an additional fee ($130,000+$30,000=$16,000), an advertiser can upgrade their ad to Hashtag challenge plus. The advertiser gets all the features of Hashtag Challenge, besides, they can direct people to their app or store within the application.
The Branded Effect.
An advertiser can attach 2D animated lenses and a user can use lens by their hand or face movements. Tik-Tok creative team created this effect. The cost of this format of advertising is $45,000 for a time frame of 30-days.
Even though all these options may seem costly to a new advertiser, they can take a test drive with cheaper options available. Maybe, that is the reason so many brands and influencers are collaborating to advertise the product on Tik-Tok.
Jide Maduako, the CEO of Yoke Network said, “Influencers are the only way to advertise on TikTok because all the best viral content on the platform is made by them.”
He also stated, “Advertisers need to be paying closer attention to the consistency of views of influencers. It’s a strong indicator as to how successful your video will be when brokering deals.”
The following information is provided by TikTok regarding the creator package.
The Mid-tier package.
The package can consist of a total of five-creators, all of them will have a minimum of million followers on the application. The cost of the advertisement with the help of influencers is $12,000.
The Top-tier package.
The number of creator or influencer will remain the same(five) as of the Mid-tier package. However, influencers will have followers between 1 million to 5 million. The package will cost $35,000.
The Value Hybrid package.
The package will include a total of five influencers. Among them two will be from the Top-tier and Three will be from the Mid-tier. The cost of the package will be $20,000.
The Premium Hybrid Package.
With Premium Hybrid Package You will get one “VIP” influencer and two of each(mid and top tier) influencers. The package will cost $30,000.