Adimo Joins Forces With FutureTech, To Create A True Commerce
Recently, FutureTech and the shopper technology marketing company, Adimo, joined resources. They aim to provide better solutions to their clients. FutureTech is an ad technology and media company operating in diverse verticals.
Image credit – ThisisFuture
The deal opens up a wide market for Adimo. The agreement appends a valuable asset, to the FutureTech list of partnerships.
After the reports, Adimo stated: “We’re excited to announce that we are now bringing shoppe ability to MENA & South Africa via our new partnership with FutureTech.”
This is a huge step towards opening new paths and corridors for trade, and media campaigns in the MENA and South Africa.
FutureTech can surely benefit from Adimo technological advancement.
Image credit – ThisisFuture
For instance, providing its clients with a much superior marketing platform, in the MENA and South Africa market. Hence, this also leads to an increase in sales.
“With eCommerce in the region growing by 300% during the pandemic, now is the perfect time to embrace shoppable media.
“Buy Now solutions have already been used across several brand campaigns, (including Rainbow, Nestle & J&J, see example) with fantastic initial results.”
This deal has not only helped Adimo to increase its client base but also, its reach to markets, have achieved a number of 30.
Image credit – ThisisFuture
The integrated reach of retailers include some very famous markets like Lulu Carrefour, Noon in Middle, East & Takealot, Checkers and Pick N pay (South Africa).
Adimo is a trusted name among FMCG brands like Arla, Bacardi, Coca Cola, Diageo, Fever-Tree, GSK, Nestle and many more. It has a reach to over 900 million shoppers, which spread across 3 continents. Customer advertisement is one of the major factors for this widespread.
Adimo uses every aspect of the advertisement. These include Display(Banner and video), Social, Search, Out of home, Content and ambient marketing.
There are four purchase paths that the Adimo offers:
-
Buy Now:
Image credit – ThisisFuture
It makes marketing actionable and the retailer
a cynic, by permitting shoppers to select their
preferred retailer.
-
Add To Cart:
Image credit – ThisisFuture
It helps shoppers to add their preferrable items to the cart. They may purchase the product now, or maybe later.
-
Recipes/Bundles:
Image credit – ThisisFuture
It helps shoppers to add multiple products to the cart.
Image credit – ThisisFuture
-
Where To Buy:
Image credit – ThisisFuture
Helping the shopper to choose from a numerous number of options.
The shop ability has 3 major benefits:
- Maximum customer conversion.
- The loyalty of customers.
- With smart data-driven marketing, the budget can be maximized.
Image credit – ThisisFuture
Since the finalization of the deal in April, FutureTech has already launched shoppable campaigns for five brands. FutureTech is all set to launch more.
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