How To Advertise Effectively On TikTok- Process And Costs Laid Out.
Even though marketers are always discussing to run ads on TikTok, but only a handful of them can do that. The situation has gone even worse during the period of recession.
The cost to run an ad to reach 1000 audience is $8 in the UK. Also, The minimum advertisement budget has to be at least $25,000. Looking at this amount you can guess that this platform is not for those who are looking forward to advertising cheap. However, those who are willing to spend this fortune will have the luxury of advertising on this platform.
The advertisement on TikTok comes into the premium category and it is managed by the sales team of TikTok. They make sure that the advertisement is unique and catchy and worth the hefty price paid by the advertiser. This results in uniqueness and quality of content gaining worthy audience. Hence, they can’t be compared to the misguided ad-campaigns on Snapchat and Instagram.
Recently, TikTok shared a rate card with the media in the UK.
The Takeover ads.
These type of ads are generally portrayed to the audience as a start-up ad. The time frame of this ad consist of 3-5 seconds.
For each category, only one advertiser can put an ad, for a day. This ad costs around $53,000 per day and is used to buy 8.9 million impressions.
A Topview ad.
This ad appears as a start-up ad when the application starts. The ad can usually last up to 60-seconds. These advertisements also contain sound.
The cost to run this advertisement is $65,000 per day. It will help advertisers to reach 7.4 million impressions. A Takeover ad can be converted to a Topview ad if the advertiser is willing to pay the difference in the amount.
In-Feed video (Maximum for one-day).
The usual time duration for these ads is 15-seconds. They are shown in video feeds of the user and usually appear in the fourth feed. To reach 3.6 million impressions with these an advertiser has to pay $26,000.
Brand Premium In-Feed videos.
This type of ad on TikTok can cost an approximate of $25,000. These ads are randomly placed in the feeds of user are shown after every 130th feed a user completes.
The Hashtag Challenge.
The Hashtag challenge is quite popular on the TikTok. A user can create a video and post it under a hashtag. This hashtag works as a challenge for others. It will challenge them to compete with the video content by posting similar content in a better manner.
The advertiser can add their voice-over to the hashtag or they can simply add a piece of official music. This format includes both, One day ads and brand takeovers. The cost of this format of advertisement is $130,000. Features of this advertisement include Special content protection, Banner, personalized hashtag and their challenge page.
The Hashtag Challenge+
By paying an additional fee ($130,000+$30,000=$16,000), an advertiser can upgrade their ad to Hashtag challenge plus. The advertiser gets all the features of Hashtag Challenge, besides, they can direct people to their app or store within the application.
The Branded Effect.
An advertiser can attach 2D animated lenses and a user can use lens by their hand or face movements. Tik-Tok creative team created this effect. The cost of this format of advertising is $45,000 for a time frame of 30-days.
Even though all these options may seem costly to a new advertiser, they can take a test drive with cheaper options available. Maybe, that is the reason so many brands and influencers are collaborating to advertise the product on Tik-Tok.
Jide Maduako, the CEO of Yoke Network said, “Influencers are the only way to advertise on TikTok because all the best viral content on the platform is made by them.”
He also stated, “Advertisers need to be paying closer attention to the consistency of views of influencers. It’s a strong indicator as to how successful your video will be when brokering deals.”
The following information is provided by TikTok regarding the creator package.
The Mid-tier package.
The package can consist of a total of five-creators, all of them will have a minimum of million followers on the application. The cost of the advertisement with the help of influencers is $12,000.
The Top-tier package.
The number of creator or influencer will remain the same(five) as of the Mid-tier package. However, influencers will have followers between 1 million to 5 million. The package will cost $35,000.
The Value Hybrid package.
The package will include a total of five influencers. Among them two will be from the Top-tier and Three will be from the Mid-tier. The cost of the package will be $20,000.
The Premium Hybrid Package.
With Premium Hybrid Package You will get one “VIP” influencer and two of each(mid and top tier) influencers. The package will cost $30,000.