Meta Announces Five New Lead Generation, AI Powered Tools for FB, IG
Throughout its family of apps, Meta is launching five new lead-generation advertising tools, AI-powered features, and CRM alliances. The goal of the tools is to improve consumer connections and campaign efficiency for marketers by generating high-quality leads on Facebook and Instagram. With its most recent feature rollout, Meta hopes to increase customer engagement, establish a connection with prospective buyers, and boost revenue by allowing users to initiate chats, fill out forms, and receive calls from businesses.
New AI-powered features of Meta
Because they are more likely to convert interest into actual sales, quality leads can save businesses both time and money. Marketers must use tools to optimize lead generation because of the increased conversion rate. By doing so, they can ensure more effective campaigns and maximize return on investment.
Click on Whatsapp Lead Generation
The lead objective feature, which is already present on Instagram Direct and Messenger, will now be available on Facebook and Instagram ads that click to initiate a WhatsApp conversation. In the future, certain advertisers will be able to add a Q&A flow in Ads Manager. Advertisers can now provide users with a coupon in exchange for answering the questions on Instagram Direct. The customer can then use the discounts on their subsequent goods or services.
Image credit- Search Engine Land
Instant form ad format
For heightened visibility, Meta is launching an instantaneous advertising format designed to facilitate people’s simultaneous discovery and connection with multiple businesses. For instance, users can quickly share their contact details with other relevant businesses, such as nail salons, after registering for a bridal hair trial. It gives consumers greater convenience and increases the likelihood that potential clients will find small businesses.
Image credit- Search Engine Land
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Contacting Facebook leads
Additionally, Meta is testing the capability for companies to make direct phone calls to potential customers via Facebook and Messenger, displaying the company’s name and logo on the incoming call screen so that potential customers can identify the caller.
Video Credit: Search Engine Land
Meta Advantage for Lead Generation
With the use of Meta Advantage machine learning technology, Meta is testing a feature that completely develops lead-generation campaigns for advertisers by automating targeting, creative, placement, and budget. Facebook is also testing automated instant form generation based on brand website content.
HubSpot
Meta has streamlined its CRM integration with Zapier and added HubSpot as its newest CRM partner in order to better serve the leads created by these new features. These kinds of integrations can improve campaign performance and assist companies in converting leads.
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JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool
JioAds releases Picasso.AI, a proprietary advertiser-focused artificial intelligence tool. The platform tackles a critical issue that small businesses deal with. It helps local businesses in the area produce engaging video creatives that are suited to their unique requirements and local clientele. The new artificial intelligence-led solution was introduced by JioAds CEO Gulshan Verma.
Image credit- Gulshan Verma’s LinkedIn
Through his LinkedIn profile, Verma shared his vision for JioAds. He said he wanted to serve millions of advertisers—from the biggest corporations to the tiniest local businesses. This program seeks to improve customer satisfaction by offering a wide range of pertinent offers. Moreover, it also looks to facilitate smooth communication between companies and their customers.
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Core challenge
Verma’s primary challenge relates to the difficult undertaking that small local businesses must undertake. This consists of creating engaging video content that appeals to their Pincode-confined target audience. Picasso.AI is a trailblazing solution that promises to successfully close this gap, recognizing this challenge as a critical issue in the field of digital advertising.
Gen AI-powered technology solution
Picasso.AI is powered by Gen AI technology. It gives small businesses the resources they need to produce and choose from a wide range of video creatives suited to their particular needs. By utilizing artificial intelligence, the platform helps businesses create visually appealing and engaging content that is not only highly impactful but also relevant. Picasso.AI enables companies to engage with their target audience on mobile devices and Connected TV (CTV) platforms. Furthermore, it ensures accurate and efficient outreach within their local pincode areas, by enabling the creation of hyper-localized video campaigns.
After the tool was successfully introduced to the market and its capabilities were demonstrated at the recent and esteemed India Mobile Congress (IMC) event, Verma expressed his pride in the JioAds team. He called on companies and associates to seek out the opportunities Picasso.AI was offering.
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Walmart and NBCUniversal Join Forces for Shoppable Ad on Bravo’s Show
A new e-commerce partnership between Walmart and NBCUniversal will enable streaming viewers to purchase merchandise that appears in popular television series. Watchers of Bravo’s “Below Deck Mediterranean” will be able to purchase Walmart products that are featured in the reality series. They will be able to navigate a new shopping experience on Peacock with a remote control. Thanks to this creative collaboration, Peacock viewers will be able to buy merchandise and outfits that are influenced by the show thanks to shoppable ad. It is a revolutionary approach to combining e-commerce and entertainment, enabling viewers to “shop the moment.” The shoppable episodes will air on Peacock on Nov. 7, Dec. 5, and Dec. 12.
How will it work?
During those episodes, viewers can see advertisements featuring products from the show. These ads will include cookware or galley table settings, as well as chic yacht-like looks. After navigating a product carousel on the interactive screen with the remote by pressing the arrow keys, they can scan a QR code to complete the checkout process on Walmart.com. TV content is becoming truly interactive and shoppable thanks to ad formats like Must ShopTV and Roku Action Ads, which are bridging the gap between product placement and purchase. The inventory and simple checkout processes of large retailers like Walmart enable viewers to derive value from these experiences.
Must ShopTV
NBCUniversal is utilizing the new Must ShopTV experience for the first time. KERV Interactive powers the experience, which employs AI to recognize objects that show up in “Below Deck Mediterranean” episodes. The same or comparable products are featured on a carousel that viewers can turn on with their TV remotes during commercial breaks. For example, dishes that are featured in an episode’s dinner scene will be available for purchase on the Must ShopTV carousel. Additionally, Must ShopTV makes use of NBCU’s commerce features, including shoppable pause ads, shoppable engagement ads, and on-platform experiences that encourage viewers to make online purchases. Brightline powers these features.
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NBCU – Walmart Shoppable Ad Footprint
Knowing that some Bravo shows are among its customers’ “most loved TV shows right now,” Walmart partnered with NBCU to increase its shoppable TV footprint. Shoppable advertisements were displayed during the specified dates. It was to further enhance the user-friendliness of this experience by enabling viewers to engage with the content. Viewers can interact with an interactive carousel on the screen by using the arrow keys on their remote controls. Customers can easily check out the desired products on Walmart’s website by scanning a QR code. The show seamlessly incorporates the shopping options. It will improve the viewing experience and make it simpler for viewers to purchase items they see on the show.
Here’s what they said
William White, chief marketing officer, of Walmart U.S. said,
Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase. We know some of our customers’ most loved TV shows right now are on Bravo. By expanding our shoppable TV footprint with NBCUniversal, we’re pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favorite cast members while they’re watching.
Josh Feldman, global chief marketing officer, Advertising & Partnerships, NBCUniversal added,
For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show. Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.
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Infosys and AWS Announce a New SCA for Cloud Transformation Across EMEA
Infosys, a leading global IT leader in next-generation digital services and consulting, and Amazon Web Services (AWS) have announced a new Strategic Collaboration Agreement (SCA). Financial institutions will receive technology transformation and industry-specific solutions over the course of the three-year partnership that takes advantage of AWS’ cloud-native innovation, including generative AI and data analytics. In order to spur growth throughout the EMEA region, the partnership will be bolstered by combined investments in go-to-market and delivery capabilities. Accelerating the growth of ongoing large-scale transformations, working with FinTech partners to introduce new cloud-based solutions, and funding co-innovation to produce new goods and services are some of the main areas of collaboration that will be prioritized.
Cloud Transformation for Financial Institutions
Together, Infosys and AWS will help financial institutions, such as NatWest Group’s retail banking division, accelerate their adoption of cloud transformation by utilizing their well-established industry capabilities to provide specialized end-to-end cloud migration and modernization services. Customers will benefit from Infosys’ domain expertise and delivery, AWS’s transformative cloud services, and Infosys Capital Markets’ ability to modernize apps and change business models while increasing operational efficiency.
Infosys Cobalt
The partnership will produce industry-specific use cases that take advantage of AWS’s cloud-native innovation, including generative AI and data analytics, as part of Infosys Cobalt, a collection of services solutions and platforms for businesses to accelerate their cloud journey. To speed up adoption and guarantee compliance, customers will also gain access to certified architectural and security blueprints, as well as production-ready shared toolkits.
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Business synergies
Businesses are restructuring their business models and accelerating their migration from traditional managed data centers to the cloud. Combining the synergies of Infosys and AWS will ensure greater business agility in responding to rapidly changing market conditions and regulatory changes. In order to guarantee technical alignment and lower business risk, the foundational flow of skills sharing between AWS and Infosys will support the entire customer journey with an emphasis on outcome-based delivery.
Here’s what they said
Wendy Redshaw, CDIO, Retail NatWest Group, said,
We see collaboration, strategic alignment, and engineering excellence as essential elements of successful partnerships. This relationship between Infosys and AWS embodies these elements and will help us to better support and protect our customers by leveraging cloud reliability, security, and scalability.
Dennis Gada, Executive Vice President, Global Head of Banking & Financial Services, at Infosys, added,
AWS is a pioneer in cloud innovation, and by bringing together our expertise in delivering technology transformation at scale and our unwavering customer centric approach, we are excited to bring a comprehensive and industry-leading offering to our financial services clients in Europe, Middle East and Africa. By leveraging Infosys Cobalt’s industry cloud solutions, assets and frameworks, we are committed to helping financial organizations accelerate their business outcomes.
Mark Jopling, Director of GFS EMEA Sales, AWS commented,
Together with Infosys, we will extend the reach of our combined services and expertise to help financial institutions innovate more quickly and increase their agility as they continue facing rapidly changing economic conditions. Combining our cutting-edge cloud innovation with Infosys’ technology transformation expertise, we now offer customers more capabilities and solutions to specific financial industry challenges at speed and scale.
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Basis Partners with LG Ad Solutions for U.S. CTV Political Advertising
Global pioneer of programmatic advertising and media automation solutions Basis Technologies and global leader in connected TV (CTV) and cross-screen advertising LG Ad Solutions have announced an exclusive partnership for the activation of U.S. political advertising, which will take effect immediately and last until the end of 2024. Through the Magnite supply-side platform (SSP), advertisers will have access to stock on all content viewed on LG TVs, including LG’s FAST channels and premium Connected TV apps.
The partnership gives all political advertisers access to LG Ad Solutions’ proprietary authentic content recognition (ACR) data for targeting and measurement solely through Basis Technologies’ platform. This data is expected to surpass a 50% share of digital ad spending for the 2024 election, totaling more than $1.3 billion.
The Benefits of Basis Technologies and LG Ad Solutions CTV Political Advertising
Big data and enhanced targeting
The capacity to geo-target homes in particular congressional and state legislative districts, leverage first-party data from advertisers for improved strategies, and access LG’s exclusive ACR data from 35 million US LG Smart TVs, as well as voter file data from all significant third-party sources.
Premium data support and inventory
Supplied by Magnite, the biggest independent SSP in the world. Advertisers can view premium CTV apps and LG’s exclusive FAST Channels, as well as other high-quality content, on LG TVs with ease and transparency.
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Outcome-based evaluation
Using data from LG Ad Solutions, outcome-based ACR targeting includes conquest targeting of audiences exposed to opposition advertisements, the incremental reach of audiences not exposed to linear TV, and incremental frequency through retargeting of linear audiences.
Technology platform designed for politics
The turnkey system with streamlined workflows for quick approval of political ad creatives. Furthermore, it is designed with the special regulations and specifications of political advertising in mind.
Adaptable purchasing techniques
Deals via direct IO, private marketplace (PMP), and programmatic guaranteed
Committed political team
One billion CTV ad impressions were supported for the 2022 midterm elections by an experienced ad operations and client service team.
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Basis Technologies’ unique buying options
For sixteen years, agencies and consultants involved in politics, public affairs, and advocacy have trusted Basis Technologies. Across all platforms and channels, its Basis platform offers an extensive assortment of distinctive purchasing options. It makes use of all significant creative types and formats. Since 2007, Basis Technologies has provided digital media support to more than 2,500 issue advocacy advertisers, independent expenditure committees, and political campaigns.
Here’s what they said
Serge Matta, President, Global Ad Sales at LG Ad Solutions said
TV advertising has long been a pivotal element of political marketing. However, as traditional linear TV viewership declines, as Basis’ ad spend data indicates, CTV advertising became the dominant story across the 2022 elections with continued growth expected in 2024. With each passing election cycle, ad-supported streaming TV services, such as those offered by LG, are emerging as critical channels to reach voters. We chose Basis Technologies because of its well-established reputation in the political space, and because of the success this partnership will drive for political CTV advertising campaigns up and down the ballot.
Tyler Kelly, President, of Basis Technologies added,
LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns. Basis Technologies has built, with great success, the technology and services that meet political advertisers’ specific needs. Our 2020 U.S. election campaigns alone showed a 70% win rate. The addition of LG Ad Solutions data, premium inventory and sophisticated targeting and measurement will be a true advantage for political advertisers looking for rapid and turnkey activation throughout the entire election season.
Bill Redding, Founder, WKQ Media commented,
Campaigns are won in the details and I’ve seen Basis Technologies bring those details to light over numerous years. Its technology delivers a full media planning toolkit for precise targeting and real-time analytics, streamlining the complex world of digital ad buying into actionable insights. Basis is an unparalleled platform for electoral success, combined with LG Ad Solutions and Basis having the best political teams in the business—this partnership is powerful.
Andrew Finnan, Executive Vice President, of The Prosper Group, stated,
Access to unique, premium CTV ad opportunities in the tight crunch of general elections is incredibly valuable. Having this targeting data from LG Ad Solutions exclusively available through the Basis platform for political advertisers combined with this class of premium inventory offers scale and speed, allowing us to better compete for the attention of voters.
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Novatiq Announces Partnership with DMS for Data-Driven Ad Campaigns
Novatiq, a telco-based identity platform, has teamed up with Choueiri Group’s digital division, Digital Media Services (DMS). The group serves as the exclusive media liaison for more than 25 Arabic and foreign publishers. Through the partnership, brands can access data-driven, privacy-focused advertising campaigns.
Data-Driven Campaigns
By improving the relevancy of its clients’ ads across its websites, DMS is able to provide more value to them through Novatiq’s Fusion platform. Highly relevant advertisements will be shown to readers, improving the user experience. The announcement comes at a perfect moment as companies around the world struggle to adapt to third-party cookies being phased out by regulators, which makes marketing much more challenging. Novatiq’s technology eliminates this issue because it doesn’t rely on cookies or persistent customer IDs. The platform uses addressable advertising based on customer insight by utilizing telco customer intelligence. The solution gives DMS’s clients a fresh approach to identify, comprehend, and engage audiences in a privacy-first world where conventional advertising models are no longer appropriate.
Telco-based ID solutions
The telco-based ID solution combines media activation, audience recognition, and verifiable first-party data to enable addressable advertising at a new scale with industry-leading accuracy. Novatiq wants to lead the way in first-party privacy standards. Customers can always revoke their consent and control how their personal information is used with the Fusion platform. The platform offers a comprehensive privacy-compliant solution for validated audience creation and activation.
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Here’s what they said
Jonno Hulford-Funnell, CEO, Novatiq said.
We’re delighted to announce this tie-up with the region’s leading publisher group. We truly believe our solution enables the most private addressable advertising around the globe, for the benefit of publishers, brands, and their consumers. Audience reach and advertising performance results so far speak for themselves. Novatiq brings addressability that works harder for ad campaigns, with automation and efficiency that means no extra effort, while also protecting everyone’s privacy.
Ziad Khammar, COO of DMS, added
Our partnership with Novatiq is another step in our ongoing commitment to support our publishers and help advertisers effectively reach their target audiences. We’re pleased to carry forward our track record of innovation, providing practical solutions that benefit our partners.
Mathieu Yarak, Group Senior Director of Data & Insights at Choueiri Group commented,
This new solution offers a brand-new way of recognising and activating audiences in a privacy-first world where old advertising standards are not fit for purpose. With the demise of third-party data and the inability to activate it, the advent of a telco-based ID solution that couples audience recognition with media activation, and verifiable first-party data, enables addressable advertising with the greatest accuracy and match rates, whilst preserving absolute privacy for consumers, the telcos and publishers. Advertisers suddenly have back the best parts of what has been lost from 3rd party cookies but leave behind the 3rd party cookie and all the problems that came with it.
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PubMatic Announces Groundbreaking Data Collaboration with Experian
Image source: Ian Coupland’s LinkedIn
The independent technology company PubMatic and the world’s top global information services provider, Experian have announced a ground-breaking data collaboration. PubMatic provides digital advertising with the supply chain of the future. Through the partnership, PubMatic became the first sell-side technology provider of Experian marketing data in the US and the UK, achieving a significant milestone in the advertising industry and offering its clients unique household-level commerce media targeting capabilities.
Experian’s syndicated audiences
Rich data such as consumer demographics, spending patterns, real estate information, and automotive audiences are all included in Experian’s syndicated audiences. These are further enhanced by the comprehensive cross-channel insights provided by Experian’s Mosaic segments. Moreover, the partnership will completely transform the way media buyers use data-driven marketing strategies across commerce media to engage their target audiences. They will be able to leverage the innovative and privacy-focused insights offered.
What’s in it for advertisers?
Media buyers will be able to maximize return on investment, optimize their campaigns, and increase engagement rates. This will be with the help of Experian’s extensive consumer insights and PubMatic’s sell-side targeting capabilities, Through PubMatic’s Connect platform, advertisers will be able to fine-tune their marketing strategies and apply more precise targeting and personalized messaging to targeted audiences, all thanks to access to detailed insights into consumer behaviour such as shopping preferences and transaction details.
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Additionally, through this partnership, advertisers will be able to leverage Experian’s audience insights and consumer data across all of PubMatic’s premium omnichannel inventory. These would include connected TV (CTV), web, in-app, and mobile. The data will also be available at the household level for the first time in the UK’s programmatic ecosystem, instead of at the postcode level.
Pubmatic – Experian Data Collaboration for driving digital transformation
PubMatic and Experian are dedicated to advancing digital transformation and providing media buyers with unmatched targeting capabilities. This partnership transforms the media landscape for commerce. Furthermore, it puts both businesses on a path to influence the direction of data-driven advertising in the future.
Here’s what they said
Peter Barry, VP, of Addressability & Commerce Media at PubMatic said,
By integrating Experian’s robust commerce data into our platform, we give our customers an unprecedented competitive edge by empowering them with a deeper understanding of their target audiences as well as market-leading targeting capabilities, while remaining privacy-centric. We are looking forward to working with brands and agencies and helping them to make the most of this exciting new collaboration and a first for the industry.
Colin Grieves, Managing Director of Marketing Services UK&I at Experian added,
We believe that by integrating with PubMatic we can unlock tremendous value for media buyers, empowering them to leverage our consumer insights to accurately and effectively plan and deliver campaigns that advertisers have long wished for, but seldom found possible. This collaboration will pave the way for innovative marketing campaigns that connect with audiences at a deeper level, driving increased ad relevancy for consumers and stronger engagement for brands.
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WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions
WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine cutting-edge AI tools to assist global clients in providing more tailored and consistent customer experiences. WPP will be Sprinklr’s first international agency partner as a result of this partnership. Additionally, the two companies will work together on a new product called CX Live AI, which will link WPP’s AI resources with Sprinklr’s AI+ platform, which consists of both generative AI capabilities and customized AI models from Sprinklr.
Advanced AI tools – A necessity for global clients
Creating seamless and consistent customer experiences across multiple channels can be difficult in today’s world. Enterprise-grade artificial intelligence solutions are crucial for global clients because they enable brands to more effectively reach, interact, and comprehend consumers on a large scale. The Sprinklr platform, a market leader in the Unified CXM space and partner to over 1400 brands, including many of WPP’s biggest clients, offers in-depth analysis of data for insights and analytics.
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How will the partnership work?
WPP teams will benefit from this unique joint offering to create optimized content that connects with the right audiences. The businesses will collaborate on shared analytics, data, and solution development for joint clientele. Sprinklr will provide priority support, including customized enablement programs and early access to new Sprinklr products and platform features, to WPP teams. Additionally, WPP will take part in Sprinklr’s Partner Advisory Board to influence the company’s product roadmap. Both businesses are already working together on projects for a few select clients, like The Coca-Cola Company, where teams use AI insights about customer engagement to guide channel selection and creative development.
Here’s what they said
Stephan Pretorius, CTO of WPP, said
Through the seamless integration of WPP’s AI toolset with Sprinklr’s AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.
Ragy Thomas, CEO and Founder of Sprinklr added,
Sprinklr and WPP serve many of the world’s most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.
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Havas Announces Majority Stake Acquisition in PR Pundit in India
Havas has announced the acquisition of a majority stake in PR Pundit, the PR consultancy firm. With this strategic action, Havas Red, Havas’ global PR network, makes its debut in the thriving Indian market. The company will be rebranded as PR Pundit Havas Red upon closing. With 25 years of experience, PR Pundit is a company that specializes in corporate communications and brand positioning. With three offices in Delhi NCR, Mumbai, and Bengaluru, the company employs 160 PR professionals.
Havas’ Acquisition of PR Pundit
For a while now, PR Pundit has been an important Havas affiliate in India. With this acquisition, Havas strengthens its partnership and expands its capacities to provide public relations services in India as part of its array of media, creative, and healthcare offerings. Simultaneously, the network’s global clientele gains significant new geographic reach and expertise from Havas Red’s ongoing international expansion. With the launch of Havas Red South Africa earlier this year, the company’s foray into the Indian market represents its second addition for 2023.
Leadership roles
PR Pundit’s founder and managing director, Archana Jain, will continue to oversee PR Pundit Havas Red. She will report to James Wright, CEO of Havas Red, and Rana Barua, Group CEO of Havas India.
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Here’s what they said
Yannick Bolloré, Chairman and Global CEO, Havas said
We are thrilled to welcome PR Pundit to the Havas family. The synergies between PR Pundit’s expertise, Havas India’s clients, and the global PR clients of Havas Red are exceptionally strong, setting the stage for many meaningful collaborations. With the backing of Vivendi and their extensive entertainment assets in India, the expansion into PR, communications and social media is a strategic move that aligns perfectly with the evolving landscape of the market and industry.
Archana Jain, Founder and Managing of PR Pundit added,
Joining Havas will enable us to enrich our services and geographic reach for the benefit of our clients. We are excited to lend our expertise and entrepreneurial drive as well as share our local PR understanding with Havas Red in our common goal of undertaking benchmarking work and fostering long term partnerships, with our people and clients. Our relationship is based on shared values to elevate service capabilities, open doors to new opportunities and embrace best practices from around the world.
Rana Barua, Group CEO of Havas India, commented,
This acquisition once again reinforces our commitment of delivering comprehensive and impactful solutions to our clients. In our endeavour to offer integrated end-to-end communication solutions, we identified that the PR function was a missing piece. This acquisition brings together, two extremely powerful entities, Havas Red which has presence across 15 global markets with unmatched influence and reach, and PR Pundit, one of the most respected PR agencies in India with unparalleled brand reputation and a robust clientele. I welcome team PR Pundit to the Havas India family. Together with Havas Red, I look forward to the beginning of an exciting journey.
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Dubai Announces Gen AI Prompt Tournament with AED 1 Million Prize
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of the Dubai Future Foundation’s Board of Trustees has introduced a global generative AI challenge. The Global Prompt Engineering Championship competition will be held at the Museum of the Future in May 2024. With an AED 1 million total prize pool, it’s the biggest challenge of its kind to harness the potential of generative AI.
The Global Prompt Engineering Championship
The Dubai Center for Artificial Intelligence and DFF will collaborate to organize the challenge. Three primary categories will be presented at the global event: Coding, Arts, and Literature. Sheikh Hamdan stressed that His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates as well as the Ruler of Dubai, is the inspiration behind Dubai’s proactive approach to becoming a global AI hub. The championship is in line with His Highness Sheikh Mohammed bin Rashid Al Maktoum’s strategic directives, which call for the integration of Generative AI solutions into all sectors of the UAE and Dubai. The directive aligns with the country’s core goals, aspirations for the future, and goal of becoming a global leader in digital transformation.
In line with our commitment to make Dubai a global hub for talent and a launchpad for startups in Generative Artificial Intelligence, we have launched an international AI challenge. Blazing a new trail in this emerging technology, the world's largest challenge of its kind,…
— Hamdan bin Mohammed (@HamdanMohammed) November 5, 2023
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Generative AI Visionary – H.H. Sheikh Mohammed bin Rashid Al Maktoum
Sheikh Hamdan emphasized the city’s dedication to promoting innovative technologies and quickening the pace of digital transformation. Dubai is accomplishing this by building a strong digital infrastructure that supports and gives entrepreneurs and programmers the ability to shape the future and take on global challenges. It seeks to improve Dubai’s and the UAE’s standing as a hub for talent in generative AI. Additionally, he emphasized Dubai’s position as a worldwide centre for the future and its contribution to the development of AI tools and solutions. Dubai is becoming a digitally empowered city at the forefront of innovation by utilizing cutting-edge technology.
Tournament Objective
The tournament’s goal is to use generative AI tools such as ChatGPT, Midjourney, and other applications to increase the effectiveness and positive impact of content creation across different domains. Talented people from all over the world are also expected to be drawn to this international challenge. They include researchers, content creators, AI specialists, startups, and entrepreneurs who work with digital solutions and generative AI. They will be able to expand on their concepts and innovations and contribute to a variety of industries. These include programming, healthcare, law, the arts, music, and content creation. Sheikh Hamdan emphasized Dubai’s dedication to fostering an outstanding programming community and making a positive contribution to sustainable technological advancement, which includes luring top talent and subject matter experts to spur innovation.
How will the generative AI prompt challenge work?
It will be a two-day challenge. The first day’s main objective is to choose the top 30 prompt engineering programmers. The selected candidates will then go on to the second day’s final round. After that, programmers will be split into five groups and compete in three different categories: coding, literature, and art. A committee with specific expertise will assess finished projects according to three criteria: accuracy, speed, and quality. The winners of all three categories will receive a total prize of AED one million. The competition intends to enhance Dubai’s and the UAE’s standing as a hub for the development of a new wave of innovations related to prompt engineering as well as a destination for Generative AI talent and entrepreneurs. Individuals who would like to compete in the Global Prompt Engineering Championship may submit an application at: https://challenge.dub.ai/ar/
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