JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool

JioAds releases Picasso.AI, a proprietary advertiser-focused artificial intelligence tool. The platform tackles a critical issue that small businesses deal with. It helps local businesses in the area produce engaging video creatives that are suited to their unique requirements and local clientele. The new artificial intelligence-led solution was introduced by JioAds CEO Gulshan Verma.

Image credit- Gulshan Verma’s LinkedIn

Through his LinkedIn profile, Verma shared his vision for JioAds. He said he wanted to serve millions of advertisers—from the biggest corporations to the tiniest local businesses. This program seeks to improve customer satisfaction by offering a wide range of pertinent offers. Moreover, it also looks to facilitate smooth communication between companies and their customers.

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Core challenge

Verma’s primary challenge relates to the difficult undertaking that small local businesses must undertake. This consists of creating engaging video content that appeals to their Pincode-confined target audience. Picasso.AI is a trailblazing solution that promises to successfully close this gap, recognizing this challenge as a critical issue in the field of digital advertising.

Gen AI-powered technology solution

Picasso.AI is powered by Gen AI technology. It gives small businesses the resources they need to produce and choose from a wide range of video creatives suited to their particular needs. By utilizing artificial intelligence, the platform helps businesses create visually appealing and engaging content that is not only highly impactful but also relevant. Picasso.AI enables companies to engage with their target audience on mobile devices and Connected TV (CTV) platforms. Furthermore, it ensures accurate and efficient outreach within their local pincode areas, by enabling the creation of hyper-localized video campaigns.

After the tool was successfully introduced to the market and its capabilities were demonstrated at the recent and esteemed India Mobile Congress (IMC) event, Verma expressed his pride in the JioAds team. He called on companies and associates to seek out the opportunities Picasso.AI was offering.

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Author Profile

Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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