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Vevo Collaborates with PubMatic for Programmatic Growth in CTV Advertising
Media
February 22, 2024by NetraMedia

Vevo Collaborates with PubMatic for Programmatic Growth in CTV Advertising

PubMatic, an independent technology company that delivers the future supply chain for digital advertising, has announced a collaboration with Vevo, the world’s leading music video network. Through the partnership, Vevo will be able to accelerate the growth of its...
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Cookieless audience activation, CTV-to-iOS Retargeting, Intent IQ, PubMatic, Strategus, Connect, technology company, Connected TV, Apple, iPhone, iOS, CTV, ATT, privacy, Intent IQ, technology, cookie-less activation, iOS audience, CTV campaign, CTV advertisements, digital advertising, demographic, websites, data signals, cookie-less browsers, Safari, privacy-protected audience, audience targeting, CTV brand clients, third-party data, first party data,
Media
December 5, 2023by NetraMedia

PubMatic and Intent IQ Join Forces with Strategus for CTV-to-iOS Retargeting

Intent IQ and PubMatic have joined forces with Strategus, a technology company that develops cutting-edge solutions for programmatic CTV advertising campaigns. The partnership will enable the retargeting of iOS users who have seen CTV advertisements. Advertisers can now reach...
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Advanced television, openx technologies, advertising, CTV, biddable CTV, Connected TV, biddable, programmatic advertising, programmatic CTV, ctv inventory, OTT, tv advertising, omnichannel, SSP, supply side platform, linear buying, biddable media, CPM, TV+, non-TV content, mobile, fireplace apps, UGC, user generated content, IVT, invalid traffic, media, DSP, demand side platform, marketing, premium inventory, publisher,
Media
November 17, 2023by NetraMedia

OpenX Announces TV+, An Ongoing Initiative to Maximize Biddable CTV

One of the top global omnichannel supply-side platforms, OpenX Technologies, has announced the launch of TV+, a continuous project to maximize CTV’s potential by fusing the most potent elements of programmatic and linear buying models. Due to an over-indexing of...
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Samsung, Samsung ads, ad tech, vevo, music platform, music streaming, publica by IAS, integral ad science, programmatic, data, connected TV, CTV, linkedin, marketing, integral ad, ctv campaigns, CTV ad, advertising, IAS, Publica, ad buying, frequency capping, advertiser targeting, video, partnership, traditional TV, linear TV, streamed ad, ad pods, frequency management, competitive separation, ad serving, ad pod decisioning, unified auction, ad slot, pod placement, buy-side, supply path optimization, SPO, transparency, supply side platform, SSP, DSP, demand side platform, CTV inventory,
Media
November 16, 2023by NetraMedia

Vevo and Publica by IAS Announce Partnership for CTV Ad Serving

Vevo, the top music video network in the world, and Publica by IAS, a top Connected TV (CTV) ad server owned by Integral Ad Science, announced a global partnership. This partnership enables Vevo to enhance their advertisers’ targeting abilities, improve the viewing...
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Basis technologies, programmatic advertising, programmatic, media automation, LG Ads, Ads solution, cross-screen advertising, political advertising, LG Ads Solution, FAST Channels, CTV, Connected TV, SSP, supply side platform, Magnite, authentic content recognition, ACR, partnership, digital advertising, ad spend, ad revenue, ACR Data, television advertising, TV ads, Smart TV, ACR targeting, linear TV, opposition ads, ad creative, political ads, PMP, private marketplace, direct IO, programmatic guaranteed, ad impressions, ad operations, client service, public affairs, traditional linear TV, turnkey activation, election campaigns, US elections,
Media
November 9, 2023by NetraMedia1 Comment

Basis Partners with LG Ad Solutions for U.S. CTV Political Advertising

Global pioneer of programmatic advertising and media automation solutions Basis Technologies and global leader in connected TV (CTV) and cross-screen advertising LG Ad Solutions have announced an exclusive partnership for the activation of U.S. political advertising, which...
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Cloud tv, JioTV, JioTV+, Jio Fiber, channel list, TV9 Network, TV9 Gujarati, reliance jio, Samsung tv, tv channels, TV9 telugu, reliance industries, tv9 network channels, Jio platforms limited, streaming platform, streaming service, CTV, connected TV, mobile advertising, cutting-edge technology, strategic collaboration, content, new, infotainment, smartphones, wide range audience, OTT, collaboration, informative, creative content,
Technology
November 2, 2023by NetraTechnology2 Comments

TV9 Network Partners With JioTV and JioTV+ for Enhanced Mobile and CTV Reach

The largest television news network in the country, TV9 Network, has partnered with JioTV and JioTV+, the LIVE TV streaming service run by Reliance Industries’ Jio Platforms Limited. A new era of television viewing is about to begin thanks to this innovative...
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Programmatic guaranteed deals, google ad manager, basis technologies, ott, linear, content object, signals, programmatic deals, ott advertising, pubmatic com, pubmatic, freewheel, ctv advertising, programmatic advertising, video 360, supply chain advertising, digital advertising, integration, pubmatic SSP, direct buying, publisher connected TV, CTV, CTV ad inventory, premium CTV, ad buyers, Pubmatic’s activate, publishers, marketing, marketing budget, ctv investment, end to end supply, advertiser, ad ecosystem, supply chain
Media
October 17, 2023by NetraMedia2 Comments

PubMatic Integrates with FreeWheel, Expands CTV Ad Inventory

PubMatic, an independent technology firm that develops the future supply chain for digital advertising, recently unveiled a new integration relationship with FreeWheel. The latter is a worldwide technology platform for the television advertising sector. Activate is an...
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Connected tv, loopiq, smart tv, marketing, television, digital, measurement, partnership, ctv environments, measurement product, solutions, LG ad solutions, affinity solutions, closed-loop CTV targeting, CTV, ad tech, ad tech agency, ad tech companies, ad tech solutions, data analytics, automatic content recognition, ACR, ad-supported streaming, cross-screen, consumer data, purchase data, audience targeting, CTV targeting, CTV market, campaign optimization, ad targeting, ad space, ROI, ad measurement,
Marketing
September 28, 2023by NetraMarketing

LG Ad Solutions and Affinity Solutions Redefine CTV Ad Targeting and Measurement

With novel closed-loop CTV targeting and measurement technologies, LG Ad Solutions and Affinity Solutions have formed a fresh relationship. While Affinity Solutions is the top provider of consumer purchasing information, LG Ad Solutions is a world leader in connected TV (CTV)...
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Microsoft advertising, Microsoft advertising intelligence, campaigns, Microsoft audience network, ADS, paid media, video advertising, CTV, connected tv, video ads, DMEXCO, CTV campaigns, video campaigns, digital marketing, digital video, multi-screen, multiple devices, intent signals, smart TV, cost per completed view, online search, search engine, consumer intent, CTV impressions, video impressions, targeting, bing, Microsoft start, Microsoft edge, search data, first party data,
Marketing
September 21, 2023by NetraMarketing2 Comments

Microsoft Advertising Enters the Video and CTV Advertising Realm

At the DMEXCO conference, Microsoft Advertising unveiled a brand-new video ad product called Video and Connected TV (CTV) ads. Advertisers can now create online video and CTV ad campaigns on the Microsoft Advertising platform, thanks to the company’s video ad offering. The...
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Tv plus, connected tv, CTV, Samsung smart tv, ctv devices, Samsung electronics, marketers, video, advertising, ad formats, vizio, Samsung TV plus, smart tv, targeted advertising, personalization, actionable ads, dynamic ads, interactive ads, shoppable ads, ad units, personalized ads, scrollable branded carousels, on-screen polls, measurable results, TV-first interactive ads, TV operating system, OEM, CTV ads, free ad-supported streaming tv, FAST, warner bros, discovery, home screen, in-stream video ad, interactive CTV, partnership, ad inventory, shoppable OLV, data footprint, geo-addressable creative, commercial overlays, action based ads,
Marketing
September 20, 2023by NetraMarketing2 Comments

Samsung Ads Partners with Brightline To Boost CTV Advertising

Samsung Ads has teamed with BrightLine to increase the availability of its actionable and dynamic video ad inventory. It will make it possible to concentrate more on results and performance. In order to enhance its free-ad-supported streaming TV (FAST), Samsung is the most...
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