IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta
Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...
Simpli.fi Partners With Intent IQ for New Audience Extension Solutions
Simpli.fi, an advertising success platform that provides programmatic advertising and workflow software to agencies, brands, and media companies, has announced a collaboration with Intent IQ, a leader in identity resolution, to offer clients a new Cookie-less Audience...
LiveRamp Reveals Habu Acquisition for 200 Million Cash and Stock Transaction
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The industry-leading data collaboration platform, LiveRamp, announced that it has finalized plans to acquire data clean room software provider Habu. The acquisition is set...
GroupM Announces Ad Innovation Accelerator for Future of Advertising
WPP’s media investment division, GroupM, has announced the first-to-market GroupM Ad Innovation Accelerator, a program designed to redefine audience and advertiser engagement. Working together with a team of highly skilled TV/video programmers and developers, the...
A Glimpse At the Best YouTube Advertisements of 2023
In 2023, more people than ever before watched YouTube. Fans let their favorite musicians be the soundtrack to their life as they followed the hottest trends and creators. When sports fans tuned into NFL Sunday Ticket’s new location, they witnessed innovative new kinds...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
Walt Disney and Reliance Industries Sign a Non-Binding Agreement
A non-binding agreement has been signed by Walt Disney and Reliance Industries Limited (RIL) regarding the merger of their Indian media operations. Recently, the two businesses discussed the possibility of forming a joint venture (JV) in which RIL would hold the majority of...
MAGNA and OpenAP Partner for Data-Driven Video Capabilities; Magnite Opens New Office in India
MAGNA and OpenAP to Boost Data-Driven Video Capabilities
OpenAP and MAGNA announced a new partnership. The alliance will allow MAGNA to integrate directly with Acxiom to build and reach advanced audiences across data-driven video endpoints. OpenAP is a cutting-edge...
DTH Platform Tata Play Announces Addressable Ads for Linear TV
Tata Play, a direct-to-home (DTH) provider, has announced that addressable television ads will be available soon. With the help of addressable TV advertising technology, advertisers may segment TV audiences into distinct groups and show different advertisements to distinct...
Yahoo DSP Leverages Both AI and First Party Data For Campaign Advancement
The central AI suite that powers performance-based solutions within the Yahoo DSP, Yahoo Blueprint, was introduced by Yahoo Advertising. Yahoo Blueprint is powered by more than 335 million globally logged-in Yahoo users. It improves decision-making, simplifies AI, and acts as...