Snapchat and Fospha Partner for Enhanced Snapchat Campaigns Insights
Snapchat and Fospha, a pioneer in marketing analytics and measurement, have announced a new collaboration. The partnership seeks to provide advertisers with more insightful campaign data. Additionally, the partnership aims to give eCommerce advertisers a more comprehensive...
After Meta, E-commerce Giant Amazon Taps Snapchat For In-App Shopping Feature
Amazon announced that it will enable Snapchat users in the U.S. to make direct purchases from the social media platform for select Amazon products. Customers will be able to shop straight from Amazon ads for Snapchat and check out without ever leaving the app thanks to the...
Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP
Global programmatic advertising and media automation solutions provider, Basis Technologies, recently released a first-to-market integration. The solutions which utilize a demand side platform (DSP), will allow marketers to evaluate Snapchat ads. It is automation fueled,...
Snapchat Introduces Screen Sharing Feature For its Web Users
With the inclusion of screen sharing, Snapchat, the multi-media messaging software has made a big advancement in its technological capabilities. The platform is historically only known for its messages that vanished. On the web version of its platform, the company has...
Snapchat Advertising: New Multi-format Ad Delivery To Increase Reach
Snapchat globally rolls out an industry-first offering, ‘Multi-format delivery’, enabling advertisers to buy multiple ad formats in a single integrated ad set. It allows advertisers to optimize their campaigns toward their key objectives.
Multi-Format delivery...
Snapchat Sees a 20% Plummet In Revenue Due To Apple’s Privacy Changes!
Snap, the parent company of Snapchat, claimed that recent privacy changes in Apple’s iOS mobile operating system had impacted its company by restricting some advertisers from tracking it. The company stated that while it expected some interruption as a result of the...
Snapchat Spotlight Challenges & Other Monetization Tools For Creators!
According to Variety, Snap is pushing boundaries with new tools for Snapchat creators that will help them bring in more cash. Snap is launching Spotlight Challenges next month, which will provide cash prizes ranging from $1,000 to $25,000 to users with the most views in...
Minis Are Here, Miniature Third-Party Apps In Snapchat
Snapchat Minis, bite-sized third party-apps built within Snapchat rolled out on Monday. Snapchat first previewed Minis, a lightweight, built on HTML at the 2020 Partner Summit back last month.
Four out of seven Minis debuts across the platform. These mini-apps are going...
Snapchat’s New Feature ‘Snap Minis’ Will Be the Next Hot Thing in the Market
Snap introduced an array of new products and partnerships for Snapchat including original shows, Minis, new lenses, new navigation bars, and games at the 2020 Snap Partner Summit.
The highlight of the event was Minis – a suite of miniature apps developed by third...
Snapchat’s Automated Advertising ‘Dynamic Ads’ Is What Global Brands Need Today!
Snapchat announced a new advertising product called Dynamic Ads. It brings automated customization to ads and is designed to make it easy for brands to set up their e-commerce business on Snapchat.
Snap first introduced Dynamic Ads in 2019 to e-commerce retailers in the...
