UAE’s G42 Unveils ‘Jais’, A Powerful Open-Source Arabic AI Model
G42, the Abu Dhabi-based tech conglomerate focusing on AI announced the launch of a novel Arabic Large Learning Language Model (LLM) open-sourced by AI. The collaboration took place with the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI). The partnership between MBZUAI and Cerebras Systems produced the name “JAIS,” inspired by the highest peak in the UAE. A large collection of data blending Arabic and English, including some from computer code, was used to create the 13 billion parameters that make up the fresh native LLM model. It is also trained on datasets with 395 billion tokens in Arabic and English. It intends to educate 400 million Arabic-speaking people about AI’s potential. The dataset comprises 279 billion English word tokens to improve performance across languages and 116 billion Arabic tokens that reflect the diversity of the Arabic language.
Today, we are excited to announce the launch of Jais, the world’s highest quality open-source Arabic large language model (#LLM) and a collaboration between Inception, a G42 company,@MBZUAI & @CerebrasSystems. pic.twitter.com/fsMV4SHp1g
— G42 (@G42ai) August 30, 2023
How did Jais come into existence?
Cerebras Systems developed the new language model using supercomputers. It produces chips the size of dinner plates that compete with NVIDIA’s powerful AI gear. Due to the current shortage of NVIDIA processors, businesses worldwide are looking for alternatives. G42 has a subsidiary called Inception. Due to the dearth of Arabic data, the team trained the Jais model’s capacity to reason with computer code using only English language data. To give exclusive access for testing purposes, Inception and MBZUAI formed an academic relationship with several institutions. Academic collaborators include Carnegie Mellon University, The University of Edinburgh, Sorbonne Paris Nord-LIPN, NYU Abu Dhabi’s CAMeL Lab, and others. The initiative was started by a group that included academics and engineers since they claimed there weren’t many bilingual LLMs.
The Condor Galaxy (CG-1) supercomputer owned by Cerebras served as the model’s training ground. CG-1 is a part of a network of nine connected supercomputers. G42 and Cerebras Systems presented the same in July. Their supercomputers present a novel method for AI computation that promises to drastically shorten the time required for model training. Customers can benefit from the efficiency of an AI supercomputer using the CG-1 cloud service from Cerebras and G42 without having to oversee or deploy models across physical systems. Cerebras stated this year that it had sold three units to G42. The first will be delivered in the coming months and the remaining two in 2024.
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How will Jais be used?
Jais will speed up innovation and strengthen Abu Dhabi’s reputation as a center for AI research, cultural preservation, and international cooperation. Through the open sourcing of Jais, Inception hopes to involve the academic, research, and developer communities. This will be done to hasten the development of a thriving Arabic language AI ecology. The language performs far better than current Arabic models and is equally viable with English models of comparable size. Other underrepresented languages in mainstream AI can use it as a model.
Several institutions will also use Jais. They include the UAE Ministry of Foreign Affairs, the UAE Ministry of Industry and Advanced Technology, the Abu Dhabi Department of Health, Etihad Airways, the First Abu Dhabi Bank (FAB), and e&. Currently, users can download Jais via Hugging Face. After registering their interest on the Jais website, users can try Jais online. They can also receive an invitation to enter the outdoor setting.
Challenges facing the new LLM
The scarcity of high-quality Arabic language data available, as compared to English, presented one of the difficulties in training the model. By using media, social media, and code, Jais uses both the widely accepted current standard Arabic and the various spoken dialects of the Middle East.
Additionally, Gulf monarchies’ desire to lead in AI has raised concerns about elites abusing the technology. The most cutting-edge LLMs available right now, such as GPT-4, which drives OpenAI’s ChatGPT, Google’s PaLM, which powers its Bard chatbot, and Meta’s open-source model LLaMA, are all capable of comprehending and producing text in Arabic. According to Andrew Jackson, the Arabic components are watered down in current models that operate in up to 100 languages.
Jais beats Falcon as well as open-source models like LLaMA, which have previously defined Arabic accuracy. Falcon’s software, according to its creators, has not been preconditioned in Arabic. The Jais model also takes a closer look at the culture and setting of the region, as opposed to most US-centric models. The model underwent rigorous testing to screen out any potentially dangerous, delicate, offending, or illicit material that did not adhere to the organization’s principles.
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Here’s what they have to say
Andrew Jackson, CEO of Inception said,
We believe that innovation thrives when we collaborate. With this release, we are setting a new standard for AI advancement in the Middle East and ensuring that the Arabic language, with its depth and heritage, finds its voice within the AI landscape. Jais is a testament to our commitment to excellence and our dedication to democratizing AI and promoting innovation.
He further said,
The UAE has been a pioneer in this space (AI), we are ahead of the game, hopefully. We see this as a global race. Most LLMs are English-focused. Arabic is one of the largest languages in the world. Why shouldn’t the Arabic-speaking community have an LLM?
MBZUAI President and University Professor Eric Xing said,
Developing such a high-caliber Arabic LLM demanded cutting-edge AI research in addition to an in-depth and nuanced understanding of the Arabic language, its diversity and heritage, and the growing importance of LLMs across all echelons of society. Thanks to our research and partnerships with Inception and other top regional and global organizations, MBZUAI will continue pioneering LLMs that are efficient, effective, and accurate.
Andrew Feldman, co-founder and CEO of Cerebras Systems further added,
Our strategic partnership with G42 is already delivering pioneering results. A few weeks ago, we introduced the first multi-exaFLOP AI supercomputer, Condor Galaxy 1 (CG-1). Now, the partnership delivers another key breakthrough: the leading Arabic LLM for the open-source community. At Cerebras our passion is building groundbreaking technology. One of the great rewards is seeing the innovative ways it is used. Jais is a significant contribution to the international open-source community. It is also a testament to how incredibly easy CG-1 is to use and how it enables extremely rapid AI model development.
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Saudi Arabia-UAE Join Global NVIDIA Chip Race Amid AI Scramble
Large IT businesses and nations are vying for NVIDIA to dominate the semiconductor chips market as a result of the development of generative AI. Most recently, Saudi Arabia and the United Arab Emirates have expressed interest in purchasing NVIDIA processors to support their AI aspirations. They have joined an ever-expanding line of tech purchasers in the hunt to acquire these chips alongside Elon Musk and China.
With their purchases of thousands of NVIDIA graphic processing units (GPUs), Saudi Arabia and the UAE have both demonstrated their desire to become significant players in the AI industry. These components are crucial to the generative AI revolution that has recently swept the market.
The GPU chips
In the contest to stock NVIDIA chips, the two Middle Eastern nations will face competitors from throughout the world. They will go off against rivals like China and Elon Musk. At least 3,000 NVIDIA H100 chips costing $40,000 each were bought by Saudi Arabia. Additionally, it has ordered new semiconductors to power the nation’s large language models (LLMs).
Earlier this month, it was reported that Alibaba and ByteDance, the parent of TikTok, had purchased $5 billion worth of GPUs as concerns grow about the Biden administration limiting their access. The Chinese tech giants are scrambling to get their hands on these chips with the US government’s restrictions on investing in Chinese technologies. They include semiconductors, artificial intelligence, and quantum computing. The aim was to reduce China’s military access to American technology and price. The four core Chinese tech titans- Baidu, Tencent, Alibaba, and ByteDance ordered $1 billion worth of chips to be delivered in 2023. Additionally, another $4 billion worth will be delivered in 2024. Elon Musk, the owner of Tesla and an acclaimed entrepreneur, has also expressed a strong interest in purchasing thousands of chips for his generative AI project called xAI.
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Craving NVIDIA chips fear a shortage
Since ChatGPT started the AI craze, NVIDIA’s profit performance has increased. The company’s valuation has now reached over $1 trillion. NVIDIA holds 95% market share in the specialist GPU industry, which has grown significantly as a result of AI. These chips are extremely expensive attributing to their innovation, training, and implementation. This gives a huge advantage to big tech companies over small businesses and startups. However, the company’s supply of semiconductor chips may soon be depleted due to the rise in demand for its GPUs. Top executives have issued a warning that supply may soon fall short of demand. The supply of the H100s is facing several limitations. Some analysts predict that the corporation will run out of chips by the end of next year.
The Gulf states’ interests only confirm that NVIDIA may not be able to keep up with GPU demand. They already cost a fortune and are in short supply. Because of this, venture capitalists have begun directly purchasing them for their company portfolios. The price of NVIDIA’s stock has approximately tripled this year as investors bet that its highly coveted processors would be a critical component of the AI revolution. In 2023, the graphics chip specialist led the S&P 500 with gains of more than 200%.
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True Gamers invests $13.5 million in the UAE Gaming Scene
Image Credit: Hypernia
True Gamers, a Moscow-based leading eSports company is geared up to completely reform the cyber games landscape in the MENA region. They plan to launch a series of first-of-its-kind projects to establish a network of gaming lounges across the region. This $13.5 million dollar investment will take place by the end of 2023. It will be used to organize tournaments attracting gamers and organizers from around the world.
Anton Vasilenko, co-founder, and CEO of True Gamers said,
Over the next two years, we’ll be investing significantly in the future development and expansion of eSport lounges in the UAE and across the broader Middle East region. By the end of 2023, we plan to invest $13.5 million into developing our gaming centers in the UAE alone.
Mr. Vasilenko had recently announced a partnership with Baz Station Interiors, a Dubai-based gaming room design company as an entry plan in the Emirates. Baz Station Interiors will provide True Gamers with portable interiors that could be transferred and installed in distinct locations. The eSports company intends to renovate the eSports industry to help with social good. Their commitment to innovation resulted in the launch of robot waiter dogs. People with disabilities will be able to remotely control them. However, the CEO stated that the company’s joint venture with Baz is only limited to interior development.
Rise in GCC Gaming Landscape
According to a report by Boston Consulting Group titled ‘Game Changer,’ about 60% of the population in the Middle East identified themselves as gaming enthusiasts, driving half the share of mobile gaming app downloads. The Middle East and North Africa region, more specifically, the GCC arena has observed a significant progression. It has developed into a nerve center for the gaming and eSports industry. As a result, this flourishing sector has drawn the attention of both players and spectators alike. It has also fascinated investors, organizations, and sponsors.
The availability of high-speed internet and the progressive gaming frameworks have been the major contributors for the surge in the eSports and gaming industry. The GCC countries have witnessed a substantial amount of investment in technology and connectivity. Because of these developments, gamers are able to participate in a seamless online gaming experience. Additionally, the region hosts dedicated gaming facilities for hosting competitions, events, and increasing visibility. At the same time, modern and hi-tech equipment, expert training, and space to connect with fellow gaming enthusiasts allow players to compete in major international tournaments.
Apart from that, the government’s encouraging policies and initiatives have nurtured the industry’s growth. One such noteworthy example is the DMCC gaming center, launched by the Dubai Multi Commodities Center. This space provides a platform for professionals to connect, team up, and discover new opportunities.
All eyes are on Abu Dhabi
True Gamers have opened gaming spaces in 6 locations in Dubai, including the reputable Dubai Mall. The company now looks to expand its reach and assess potential markets in the rest of the Emirates. They currently have their sight set on Abu Dhabi. Abu Dhabi enjoys the benefits of in-house support and events like Yas Gaming Month, because of its partnership with industry players like Ubisoft and Unity. AD Gaming, an initiative by the Abu Dhabi government for driving and creating self-reliable gaming, pledges to make Abu Dhabi the principal gaming hub in the UAE. They have forged a relationship with SAWA, to localize gaming video games, especially the ones developed in China. The objective is to make the vast gaming library more accessible for Arabic speakers. This cooperation will facilitate the Chinese eSports company to expand internationally via Abu Dhabi.
Plans of expansion in the MENA region.
The plan to arrange the very first tournament in True Gamers club and launch new lounges in Dubai is currently in the pipeline. The company is in talks with charities and businesses for funds to make the dream to enter the UAE market a reality.
The company plans to penetrate the Saudi Arabian market. They have already taken measures to research the market and understand the customer needs. According to the BCG’s report, Saudi Arabia is the industry leader in the gaming sector. Saudi Arabia has approximately 45% market to its name. It boasts a value that exceeds $1.8 billion dominating the mobile gaming market. It contributed to 65% of the revenue. They even plan to expand in Egypt. As such, they are looking for prospective local partners.
By 2027, the gaming industry in the Middle East and North Africa region is predicted to reach $6 billion. These figures are expected to be double what it was in 2021. This just suggests that there is a ton of room for growth in these untapped regions.
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Game On: iion and MMPWW Join Forces to Revolutionize Gaming in the UAE and Middle East
Global gaming advertising leader iion and one of the region’s leading ad tech providers, MMP World Wide (MMPWW), announce a transformative partnership to reshape gaming experiences in the Middle East and North Africa (MENA) region.
The collaboration aims to unlock immersive gaming formats for brands, fueling growth in an industry projected to reach a market volume of US$449.60m by 2027, according to Statista.
MENA’s Gaming Market Boom: A Surge in Investment and Gamers
The partnership coincides with a surge in gaming and metaverse investments in the Middle East.
Global Newswire reports that growth will be fueled by mobile gaming, public and private sector investments, and esports, with an estimated 87.9 million gamers in the MENA region by the end of 2023.
Through iion’s immersion platform, MMPWW clients can now access the ever-growing gaming audience across all devices and environments.
Yasin Dabhelia, Head of Demand, US & UK, says,
The Middle East is emerging as a top market for gaming and the metaverse, with significant investment being directed towards this sector. This presents an unprecedented opportunity for brands in the region to integrate into gaming environments and leverage measurement and targeting tools to determine their return on investment. I can’t wait to showcase this alongside MMPWW.
Transforming Advertising in Gaming: Empowering Brands and Advertisers
Sanjaya Molligoda, iion co-founder, shares his enthusiasm for the partnership and its implications for the MENA region.
He states,
We are incredibly excited to join forces with MMPWW, and to enable brands in the MENA region to tap into the massive potential of game advertising. As gaming experiences rapid growth—thanks to significant investments by Middle Eastern governments and the private sector—advertisers can connect with a diverse, engaged audience. Our goal is to establish gaming as an indispensable, always-on media plan component.
Molligoda highlights the unparalleled opportunities the partnership offers to advertisers, allowing them to engage gaming audiences across multiple platforms: “Our unique, self-serve ad platform provides extensive access to inventory, including in-game, around-the-game, and away-from-the-game environments on PC, console, app, web, esports, and game influencers.”
Ultimately, Molligoda believes that this partnership will revolutionize the advertising landscape in the rapidly growing Middle Eastern gaming market.
Walid Ramadan, GM of MMP Experiences, shares his excitement:
We are delighted to be iion’s new and exclusive partner for the MENA region. Their innovative programmatic offering puts the user at the heart of the experience, while still allowing for in-depth targeting to reach these diverse audiences and create tailored messaging that best aligns with their interests. We look forward to collaborating with the team to bring these immersive solutions to our clients.
Capitalizing on the Expanding Market: Innovative Solutions for Brands
This partnership enables brands to craft captivating and immersive campaigns for gamers across all devices. With the average UAE gamer spending USD 115 per year, as reported by Mordor Intelligence, this alliance is poised to capitalize on the expanding market.
iion and MMPWW have an exciting agency roadshow in the pipeline, where they will showcase their state-of-the-art gaming solutions to brands and advertisers throughout the region. Be sure to stay tuned for further details about this upcoming event, as it promises to unveil remarkable opportunities and insights for industry professionals.
Romit Gharat, Ad Tech Director at MMPWW, adds:
Our partnership with iion will unlock new channels for brands to reach a large number of engaged audiences in a unique and fascinating environment. With the potential to revolutionize the way advertisers can reach and engage with gamers, we are thrilled to offer this innovative and effective approach to driving brand awareness, engagement, and sales in the region.
MENA Gaming Market Enters Its Growth Era
This game-changing partnership positions iion and MMPWW at the forefront of monetization and advertising innovation in the UAE and the Middle East, heralding a new era of growth for the industry.
About iion:
Founded in 2019, iion redefines game monetization and advertising by offering a seamless platform, connecting premium gaming environments for advertisers and publishers. This innovative solution enables efficient campaign management and measurement, extensive brand-safe gaming inventory access, as well as impactful audience engagement. iion has offices in Australia, India, Indonesia, Malaysia, Netherlands, Portugal, Singapore, Turkey, United Kingdom, and the US.
About MMP World Wide:
MMP World Wide is one of the leading ad-tech companies in MENA and was recently acquired by the LifeOnScreen Group. Continuing to operate as its own entity, MMPWW equips its clients with the tools and knowledge to better monetize their digital advertising inventory, improve campaign performance and have a dynamic and transparent way to communicate through vibrant content. Their cookieless approach to targeting has helped to evolve and scale the digital advertising offering across the EMEA and APAC, partnering with LifeOnScreen to further aid expansion into new markets and highlight the potential for DOOH as a prime media channel in the region. Known for championing new technologies, the company also educates its stakeholders on building a safer media ecosystem through innovative solutions that maximize results.
Noon Acquires Leading Online Fashion Retailer Namshi
Noon, a leading e-commerce company based in Riyadh, has successfully acquired online fashion retailer Namshi. The acquisition is now in effect, immediately expanding Noon’s offerings in products and services. The online marketplace made the announcement on Monday, signaling its continued growth and expansion in the industry.
Noon’s logistics, fulfillment networks, fleet, and in-house e-commerce experts will be available to Namshi, which will remain a separate entity. The company statement said that the e-commerce platform will continue to support Namshi’s growth as an independent entity within the company.
The fashion platform, which has been serving customers in the UAE, Saudi Arabia, and other countries since 2011, has more than 1,200 brands. Namshi’s acquisition will broaden Noon’s offering of products and services to include more fashion and lifestyle brands for consumers throughout the region.
Hisham Zarka, chief technology officer of the Noon Group and co-founder of Namshi said,
“We know that both Noon and Namshi have a long way to go, but that just means that the opportunity ahead remains immense.”
“This merger will enable Namshi to make deep and long-term investments and in the months and years to come, our customers and partners can look forward to better assortment, pricing and service as these investments are realized.”
Dhruv Paul, group general counsel of the Noon Group said,
“This acquisition is a great opportunity for both Noon and Namshi. It allows us to reach out to new audiences while offering them unique products.”
As of last August, Noon had an agreement with Emaar Properties to purchase Emaar Malls in Namshi for AED 1.23 billion ($334.9 million). The completion of the acquisition comes after Emaar Properties shareholders approved the sale of Namshi to Noon.
Dubai Chamber of Commerce forecasts UAE’s eCommerce market to reach $9.2 billion by 2026, a 92% increase from 2021. UAE’s eCommerce Sector experiencing significant Growth due to rising consumer demand for online shopping and strong investment in infrastructure
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Altruist Technologies Acquires Precise Communications
Altruist Technologies, a leading global Technologies & Services group of companies has acquired Precise Communications (Precise Communication FZ LLC and Precise Communication Design LLC).
The company email communication stated that Precise Communication is now a part of the Altruist group of companies. It is expanding its presence in the GCC region by adding new clients and service offerings, with an emphasis on an integrated marketing communications approach. Being part of the Altruist group, Precise Communications will be able to continue its operations while having access to more resources, expertise, and additional services to offer, which will aid in the expansion of its client’s businesses and help strengthen its offerings.
Ingersol Jayakumar has taken over as the new CEO of Precise Communications, succeeding the company’s founders, Ashik Hasim and Gopal Aswani. The founders are excited to have Jayakumar at the helm and are eager to utilize his expertise and industry experience to continue driving the growth of the company.
Jayakumar brings over 24 years of experience in the telecom, technology, and media industries, having worked in both India and the UAE. He has been the CEO of the Altruist Group Middle East businesses since 2016.
About Altruist Technologies
Altruist Group of companies is a large organization with over 17000 employees and 20 global brands. They provide services to more than 100 Telecom Operators and 100+ large, medium, and small enterprises in over 50 countries. In the UAE alone, the Altruist group has over 400 employees and has been operating since 2011 in Dubai and Sharjah, serving clients such as Etisalat, Noon, Ministry of Health, Carrefour, and others.
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Netizency Secures McDonald’s UAE Social Media Business
Dubai-based digital marketing agency, Netizency, is excited to announce that it has emerged victorious in a competitive pitch process and has been awarded the social media account for McDonald’s UAE. Effective January 1st, 2023, the agency will be responsible for managing the brand’s social media strategy, content creation, community management, analytics, and social listening. Netizency’s success in the pitch process is a testament to the agency’s social media expertise and creativity.
As reported by Campaign Middle East, Walid Fakih, CEO McDonald’s UAE said,
“Social media is a crucial component of our marketing strategy as it helps us engage with our customers. Choosing the right agency was a challenge, but the Netizency team stood out during the pitch process for their expertise and innovative approach, and we have full confidence in their ability to deliver outstanding results.”
Michael Maksoudian, managing partner at Netizency is delighted with this incredible win and is looking forward to working together to drive business growth and engagement with their customers.
“To say that this is big news for Netizency would be an understatement! This end-of-year win has upsized our portfolio and sealed yet another incredible year for the whole team. It has also started off 2023, which marks Netizency’s 10-year anniversary, with a bang! We’re thrilled to be going on this crazy ride with the McDonald’s UAE team- and I can think of no better way to celebrate Netizency’s decade-young milestone than with the trust and partnership of the McDonald’s UAE team.”
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MediaMix And Starzmedia Launched OOH Advertising Across UAE
OOH company Media Mix Advertising and Starz Media join forces to launch OOH advertising across the UAE. Paul Abouchacra, who is in charge of Media Mix Advertising, is an experienced man in the UAE when it comes to out-of-home advertising.
Media Mix’s vision is to become one of the world’s leading outdoor media companies while steadily expanding its market presence. In Dubai, UAE, it seeks to offer brands professional, visible, and targeted exposure in the city’s landscape by strategically placing outdoor advertising mediums.
As a result of the strategic alliance between StarzMedia and Media Mix, both companies gained mutually beneficial results. StarzMedia, Danube’s sister company, provides 528 bus shelters and mupis for the entire city of Dubai.
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Working together
Image Credit: Campaign Middle East
As a result of the acquisition, Media Mix and Starz Media now own 25 unipoles in Dubai. Four of them were acquired on 1st May. They can be found opposite Dubai Festival City, with two unipoles on Al Rebat Street and two on Nadd Al Hamar Street. A recent acquisition involved 21 unipoles installed along 30 kilometers of Sheikh Zayed Road between Jebel Ali and Dubai Parks. Moreover, a full takeover of Abu Dhabi theme parks was achieved through the booking of 21 unipoles along the total stretch of 60 kilometers on Sheikh Zayed Road.
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YAAP Expands UAE Presence, Acquires Crayons Communications
YAAP a specialized content and influencer marketing company with operations in the UAE, India, and Singapore, has fully acquired Crayons Communications. In a 100% acquisition, Crayons Communications will merge with YAAP.
YAAP acquires Crayons Dubai
With Crayons Communications as a wholly-owned subsidiary of YAAP, clients can maintain their existing relationships with both organizations while gaining access to synergistic value.
In recent months, YAAP has expanded its market footprint and product offerings, resulting in stellar growth. Its clientele includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other leading brands. In FY21-22, YAAP achieved impressive top-line growth of 97% and a 5X increase in profitability. Thereafter, it has been in the process of scouting for strategic acquisition opportunities across the GCC’s digital content and media landscape.
Crayons Communications boasts over 14 years of market presence in the Middle East with offices in Dubai, Riyadh, and Manama. From homegrown giants such as the Apparel Group and Kaya to MNCs such as Fitbit, Crayons Communications’ portfolio characterizes a rare balance of global-local clients and expertise developed by virtue of longevity.
Kunal Lalani, founder and chairman of Crayons Communications Group said YAAP coming in will create more opportunities for the company and all the clients will benefit from a wide array of new services.
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New services and solutions
Crayons Communications adds key markets to YAAP’s footprint across three countries and seven cities. YAAP is currently developing solutions suites pertaining to Web 3.0 and the Metaverse.
As innovations such as Web 3.0 and the metaverse become more popular, brands are increasingly interested in end-to-end service providers. The advertising expertise of Crayon Communications complements YAAP’s core strengths in influencer, performance, programmatic, and affiliate marketing, as well as Web 3.0 and the metaverse, resulting in an unmatched synergistic value proposition.
It is expected that the Crayons communication management will continue to work in their respective roles and that the workforce will expand.
And that’s what they said
Atul Hegde, Founder of YAAP-
“YAAP has been actively looking to expand its presence in the UAE in particular and the GCC region as a whole. The Crayons Communications acquisition comes at the right time and gives us a great platform to bring our award-winning services in Influencer Marketing & Performance Media to this part of the world. Crayons has a good foundation of established clients that will help us quickly ramp up our service offerings here. We want to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services. Going forward, as the markets correct globally, it presents us a great opportunity for more such acquisitions in this region.”
Arshad Zaheer, CEO of Crayons Communications-
“I’m super excited to be part of the YAAP group now. With an added network of 7 cities and 100+ digital experts at YAAP, it opens up a whole new world of offerings for us in this region. We are known for always punching above our weight in the past with mega projects like the Chris Hemsworth film for Bayut, the Dubai super sixes property or The Bayut: your home, your choice awards, now our ambitions and goals will be much larger!”
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Dubai Science Park Curates Thought- Provoking Video Addressing Paralysis
The pandemic has created a perpetual sense of disorientation and displacement. We all, in the past year and a half, have felt anxious, restless, and stuck.
But this reality, as catastrophic as it is, is only temporary for most of us. There are people in the UAE and across the world where feeling stuck is not fleeting.
Paralysis is a serious and alarming health condition affecting thousands of lives across the world. Despite its ubiquitous nature, paralysis still remains a hush-hush topic in the United Arab Emirates.
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To challenge this silence, Dubai Science Park has started the conversation around it. And as part of this wonderful initiative, it has recently curated a mind-provoking video called ‘ Stuck’. Watch it in the space below.
Courtesy: Dubai Science Park, Youtube
The short video, which is a part of the campaign, brilliantly takes a practical approach to the cause, than being preachy. Conceptualized by McCann Health Middle East, the video does its job in making us feel impatient and helpless – which is the case with most people with paralysis.
It is only at the end of the clip that you realize what the real message is behind it. And the message is loud and clear – there is not enough dialogue around paralysis in the country and the Dubai Science Park’s health community is here to change that.
Kudos to the people driving change in the healthcare ecosystem! If you want to know more about this amazing campaign, head out here.
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