Vodafone Idea (Vi) and Team Vitality, an internationally recognized esports organization based in Paris, have announced a long-term partnership to strengthen India’s esports ecosystem. The two companies hope to provide chances and exposure for esports spectators and gaming enthusiasts through this partnership. The collaboration is an intricate affair that involves gaming events, content partnerships, brand sponsorships, and the development of original, large-scale experiences.
India’s gaming market
The State of India Gaming Report 2022 projects that by 2027, the Indian esports market will be worth $140 million. Esports as a category have become more well-known in recent years, particularly since they were first recognized as official medal sports on numerous international sports platforms.
Vi users will be able to participate in esports and get special access to well-known Team Vitality teams and competitions thanks to this collaboration. Through the partnership, up-and-coming esports talent across the country will have access to professional players, master classes, meet-and-greets with esports celebrities, and a host of other exciting opportunities.
Expanding the gaming portfolio
Vi already has a foothold in the mobile gaming market. It offers users a wide selection of extremely casual games via Vi Games on the Vi app. Conversely, Team Vitality is a well-known esports organization across the globe.
With this partnership with Team Vitality, Vi now hopes to intensify its esports coverage in India. By holding free-to-play competitions for well-known games like Call of Duty: Mobile, Free Fire Max, Asphalt 9, and Clash Royale, the company has already established itself.
Team Vitality’s success in Esports
Locally, the all-Indian Call of Duty: Mobile (CODM) squad from Team Vitality placed among the top 16 teams worldwide. It earned a spot in the CODM World Championship 2023, which took place in Atlanta, Georgia, on December 15–17. With a combined YouTube subscriber base of 20 million, the organization previously employed well-known game content creators. They include Nischay “Live Insaan” Malhan, Rachit “Rachitroo” Yadav, Nitin “Classified YT” Chougale, Shagufta “Xyaa” Iqbal, and Pratik “Aurum” Mehra. Vi and Team Vitality intend to introduce many gaming competitions and events. With this, they want to take advantage of this rapidly expanding sector and to establish a closer relationship with customers.
Avneesh Khosla, CMO, Vi said
Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionized the mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games. We are excited to partner with one of the leading esports organizations of the world – Team Vitality. Together, we aim to drive and democratize access to the esports ecosystem in India. In the coming months, we will introduce some exciting esports and other youth centric content for our consumers to experience.
Randall Fernandez, managing director, of Team Vitality India added,
We are exhilarated to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry.
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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