Instacart and The Trade Desk Partner To Boost CPG Advertising
The world leader in advertising technology, The Trade Desk, and North America’s top grocery technology company, Instacart, have announced a fresh collaboration. Through this collaboration, a limited number of CPG marketers will be able to leverage the strength of retail...
The Trade Desk Makes It Easier To Activate First-Party Data, Releases ‘Galileo’ At CES
The Trade Desk announces new all-in-one CRM data solution Galileo at Consumer Electronics Show (CES). It aims to make it easier for marketers to act on first-party data. Galileo helps advertisers match their customer data with the content owners’ audiences in order to target...
Procter & Gamble Support Trade Desk’s Unified 2.0
Unified ID 2.0 (UID 2.0), the privacy-conscious identity framework spearheaded by The Trade Desk, is winning the support of Procter & Gamble, one of the largest advertisers in the world.
P&G senior executive Eric Austin said,
“P&G supports new solutions like...
Disney Signs A Major Adtech Deal With The Trade Desk
Disney inked a landmark adtech deal with The Trade Desk. This makes it possible for brands to target automated ads across Disney’s linear and streaming properties using data matched on the back end from Disney and The Trade Desk. The deal will power greater audience...
Amazon Web Services Partners With Trade Desk’s UID2 To Integrate First Party Data
Amazon Web Services, one of the most popular data hosting services for marketers partners with the Trade Desk’s UID2 (Unified ID 2.0) at the Cannes Lions Festival.
What is UID2?
UID2 is a non-proprietary, open-sourced alternative identifier developed by The Trade Desk and...
Vox Media Launches Own Concert SSP With The Trade Desk As An Exclusive Partner
Vox Media announced its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk is also its exclusive demand-side platform (DSP) partner. With the launch of its own SSP, Concert will be easier than ever for programmatic buyers...
Ogury and The Trade Desk Partner To Offer Programmatic Mobile Advertising
Ogury and has announced a direct integration with The Trade Desk, both being leaders in advertising globally. Through this integration, media buyers can now have access to Ogury’s high-performance, privacy-protected mobile advertising capabilities.
This direct collaboration...
The Trade Desk & Lifesight Partnership: What It Means For Indian Marketers!
A pioneering partnership in the industry, The Trade Desk has announced its collaboration with Lifesight, a renowned customer intelligence company that specializes in location-based measurement.
This industry-first partnership will give Indian marketers a better understanding...
Trade Desk Partners With Choueiri Group For Better Programmatic Access In MENA
The Trade Desk, a global advertising technology leader, enters into a partnership with the Choueiri Group. The latter is a leading media representation group in the Middle East that shares close ties with the region’s largest broadcasters and publishers.
Why this...
Trade Desk Partners With Samsung Ads For Programmatic CTV
The Trade Desk announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can aid Indian marketers to reach millions of engaged viewers all over the open internet. The Trade Desk platform will provide marketers access to Connected TV...
