In Conversation with Mindshare’s Amit Lall: Mastering Digital Dynamics
Amit Lall, Principal Partner at Mindshare, brings two decades of expertise in telecom, technology, and digital planning. He oversees digital strategies for diverse sectors, prioritizing consumer-centric solutions powered by data.
In this exclusive interview, his insights...
Experian Identity and Syndicated Audiences Integrated in Samsung DSP
Collaboration is essential in the fast-paced world of advertising to stay up to date with the ever-changing behaviors of consumers. Experian and Samsung Ads have teamed up to tackle this issue. To improve programmatic advertising efforts, Samsung Ads and Experian have...
FreeWheel and OrkaTV Announce Partnership for FAST Channel Market
FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, the top streaming TV marketplace, announced their partnership to give marketers a new option for purchasing advertising in the rapidly expanding free-ad-supported streaming television...
Hawk and Samba TV Partner for Effective Omnichannel Targeting
A strategic partnership has been announced between Hawk, a prominent player in digital omnichannel advertising in Europe, and Samba TV, a top supplier of TV technology for audience data and omni-screen measurement. Azerion recently acquired Hawk. Hawk’s platform will...
PubMatic Partners with PhonePe for Premium Mobile App Inventory and Audiences
PubMatic, an independent technology company that delivers the supply chain of the future for digital advertising, and PhonePe, the top mobile payments and financial services platform in India, announced their partnership. PubMatic’s programmatic buying partners will now...
Virtual Product Placement: The Newest Upstart in TV. Find Out How!
Traditional media’s ad rates are dropping, and the companies that create the fiction that millions of people read every day must come up with a new business plan. Every major broadcaster has launched an on-demand service, contributing to the growing trend of...
Roku and Unity Announce Collaboration to Aid Mobile App Marketers
Roku, the top streaming service in the US and the world’s top platform for producing and managing real-time 3D (RT3D) content, and Unity have announced a strategic product and commercial partnership. This partnership will make it easier for mobile app marketers to...
Basis Technologies and Jounce Media Automate Ad Blocking On Subpar Websites
Basis Technologies, a worldwide supplier of media automation and programmatic advertising solutions, has announced automated protection that stops advertisers from placing ads on subpar websites. Data from Jounce Media, a pioneer in programmatic supply chain management,...
JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool
JioAds releases Picasso.AI, a proprietary advertiser-focused artificial intelligence tool. The platform tackles a critical issue that small businesses deal with. It helps local businesses in the area produce engaging video creatives that are suited to their unique...
PubMatic Announces Groundbreaking Data Collaboration with Experian
Image source: Ian Coupland’s LinkedIn
The independent technology company PubMatic and the world’s top global information services provider, Experian have announced a ground-breaking data collaboration. PubMatic provides digital advertising with the supply chain of...