Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting
The world’s top independent ad platform, Equativ, has officially partnered with IRIS.TV, the only data platform designed specifically for organizing, connecting, and enabling video-level data. Through the collaboration, a new marketplace will be able to provide...
Proximic by Comscore Partners with Cadent for Advanced ID-based Audience Targeting
Proximic by Comscore, a division of Comscore Inc. and a top supplier of audience and content targeting solutions for programmatic activation, has partnered with Cadent, the largest independent provider of advanced TV advertising solutions. Proximic by Comscore’s...
DoubleVerify Announces Expanded Measurement Coverage with S2S Integration
DoubleVerify, an industry-leading software system for data, analytics, and measurement in digital media recently announced that advertisers using Twitch inventory and Amazon custom audiences in Amazon DSP with server-to-server (S2S) integration would now have greater...
Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms
Paramount developed an additional layer to its connected TV ad tech to control where advertisements appear for its streaming apps across various distribution channels. Conduit is a new product from Paramount Advertising that seamlessly integrates with CTV programmatic...
Disney+ Introduces First-Party Audience Targeting, Programmatic Buying Via PMP
Disney+ has intensified its efforts to provide advertisers with more comprehensive and adaptable ways to reach audiences at scale, as the ad-supported tier nears its one-year anniversary. With its first-party audience graph and programmatic buying via private marketplace...
Amazon Announces Publisher Cloud to Plan Programmatic Deals in Amazon DSP
Amazon unveiled Amazon Publisher Cloud, a new collaboration tool that lets publishers organize programmatic deals and activate them in Amazon DSP. It is based on the capacity to examine both first-party signals and Amazon Ads insights. AWS Clean Rooms are the foundation of...
Microsoft Unveils pubCenter for Small, Mid-Sized Publishers to Monetize Websites
Microsoft unveiled pubCenter, a brand-new advertising platform made to help small publishers monetize their websites. Microsoft wants small and medium-sized publishers to use pubCenter for display and native advertising from the Microsoft Advertising Network in order to...
AMC Networks Pioneers Programmatic Ad Buying on Linear Networks
Following a successful trial in September, AMC Networks announced that it has authorized programmatic ad buying on three of its linear networks. It was a noteworthy and ground-breaking first for the business. This technology breakthrough is significant because it allowed live...
Reliance Industries to Acquire Disney India in a Cash and Stock Deal
Disney’s India division is about to be acquired by Reliance Industries in a cash and stock deal. Instead of splitting up the company, it has chosen to sell its interests in India to Reliance, its main rival. The success of Reliance Industries’ streaming service...
AlgoriX and LiveRamp Turbocharge Cookie-less Digital Advertising
A diverse alliance between AlgoriX and LiveRamp aims to speed up cookieless transactions for the digital advertising industry. AlgoriX will integrate LiveRamp’s Authenticated Traffic Solution. Furthermore, it will allow its demand-side platform (DSP) and supply-side...