Meity Gives Social Media Companies 7-days to Modify User Agreements Against Deepfakes
Rajeev Chandrasekhar, India’s Union Minister of Electronics and Information Technology (MeitY), stated that if users are offended by obscene material such as deepfakes, the government will help them file a formal complaint against social media companies for breaking IT...
Decoding Media Evolution with Shailesh Kapoor of Ormax Media
Shailesh Kapoor, CEO of Ormax Media, brings two decades of expertise to the Indian media industry. In this interview, he discusses the industry’s evolution, emphasizing the role of audience data and analytics at Ormax Media.
He sheds light on successful marketing...
Adobe Acquires Indian AI-Powered Platform Rephrase.ai
American software behemoth Adobe has finished acquiring Rephrase.ai, a Bengaluru-based startup well-known for its artificial intelligence-powered video production tool. Adobe’s goal with this move is to provide its clientele with AI-driven video content. This is not...
Roku and Unity Announce Collaboration to Aid Mobile App Marketers
Roku, the top streaming service in the US and the world’s top platform for producing and managing real-time 3D (RT3D) content, and Unity have announced a strategic product and commercial partnership. This partnership will make it easier for mobile app marketers to...
SplitMetrics Acquires App Radar for Complete AI-Driven App Growth Services
In a seven-figure all-cash deal, SplitMetrics, an American startup that specializes in app growth solutions, announced that it has acquired App Radar. App Radar is an app marketing and analytics platform based in Austria. Thanks to this strategic partnership, SplitMetrics...
Omnicom Signs Generative AI Licensing Agreement with Getty Images
Omnicom has signed a groundbreaking generative AI licensing agreement with Getty Images, giving it access to one of the largest global providers of stock photos, videos, and other creative assets. This first-mover partnership will give Omnicom early access to Getty...
Mindshare and Scope3 Develop Emission Scorecard for Digital Campaign
Mindshare, a media services company affiliated with GroupM and WPP, and Scope3, a collaborative sustainability platform that reduces carbon emissions in media and advertising have developed a customized Emissions Scorecard. Clients will benefit from this tool’s ability...
Meta Announces Five New Lead Generation, AI Powered Tools for FB, IG
Throughout its family of apps, Meta is launching five new lead-generation advertising tools, AI-powered features, and CRM alliances. The goal of the tools is to improve consumer connections and campaign efficiency for marketers by generating high-quality leads on Facebook and...
JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool
JioAds releases Picasso.AI, a proprietary advertiser-focused artificial intelligence tool. The platform tackles a critical issue that small businesses deal with. It helps local businesses in the area produce engaging video creatives that are suited to their unique...
Novatiq Announces Partnership with DMS for Data-Driven Ad Campaigns
Novatiq, a telco-based identity platform, has teamed up with Choueiri Group’s digital division, Digital Media Services (DMS). The group serves as the exclusive media liaison for more than 25 Arabic and foreign publishers. Through the partnership, brands can access...