Expedia and Netflix Collaborate for First-of-its-kind Global Advertising Campaign
Expedia and Netflix have collaborated on a one-of-a-kind advertising campaign. It is intended for Netflix’s global monthly active users (MAUs) on the ad-supported tier. The goal of the campaign is to seamlessly integrate contextually appropriate ads into the Netflix...
IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta
Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...
HP’s Global Media Account Retained By PHD
PHD has retained HP’s global media account following a competitive review. The firm will still be in charge of global traditional media planning, buying, and strategy. HP will handle its own digital media buying and has a sizable in-house media team. In 2023, HP...
Jio Platforms Launches Jio Brain, an AI and ML Platform for Enterprises
Leading telecom and tech company Jio Platforms recently unveiled Jio Brain. It is an artificial intelligence (AI) and machine learning (ML) platform for businesses. Jio Brain seeks to simplify the deployment of ML tools across telecom networks, enterprise environments, and...
Publicis Groupe Plans €300 million AI Investment, Unveils CoreAI Platform
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Publicis Groupe intends to prioritize a new AI platform and devote an additional €300 million to AI initiatives over the following three years. As the new technology is used more...
Google Integrates Gemini AI Into Search Ads Platform
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As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its...
Dentsu Expands Partnership With AWS To Scale GenAI Capabilities
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Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative...
IAB Europe Releases First Edition of Pan-European Retailer Digital Advertising Capability Map
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IAB Europe, the leading European industry association for the digital advertising and marketing ecosystem, has released the first edition of its Pan-European Retailer...
Al Arabia Secures AED 522 Million Rights to Operate Outdoor Billboards in Dubai
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Arabian Contracting Services Co. of Saudi Arabia has announced that its UAE subsidiary, Al Arabia OOH Digital Company, has been granted rights to operate outdoor billboards...
Insights Extraordinaire: PHD MENA’s Pedro Navigates the Programmatic Landscape
Pedro Gonçalves, Head of Digital at PHD MENA, is a seasoned Digital Marketing leader with over 16 years of global experience. Renowned for conquering challenges in Media, Technology, and Business, he boasts a successful track record in constructing multimillion-dollar...