WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions
WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine...
Dubai Announces Gen AI Prompt Tournament with AED 1 Million Prize
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of the Dubai Future Foundation’s Board of Trustees has introduced a global generative AI challenge. The Global Prompt Engineering Championship competition will be held...
Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape
In the whirlwind world of PR, Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group is the maestro orchestrating a symphony of success. Leading Lintas Live with visionary finesse, he’s transformed the game, turning campaigns into global resonances. Clients like...
Elon Musk Officially Enters Generative AI Race with Grok AI Chatbot
Elon Musk is officially kicking off the race for generative AI with the X platform. Elon Musk’s new artificial intelligence company, xAI, unveiled Grok, its first-ever AI chatbot. Prior to its wider release, the prototype will only be accessible to a small group of...
Decoding Big Tech Giants Quarterly Results: Insights Await!
Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts.
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Alphabet, the parent company of Google, released third-quarter earnings that were above...
Gamers8 2023: Riyadh’s Premier Esports Event Powered By Generative AI
Given the success of the 2022 event, there is a great deal of excitement surrounding the commencement of this year’s Gamers8 event. As a significant player in the industry, Gamers8 has cemented Riyadh’s status as the region’s esports hub. The Saudi Esports...
Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI
Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...
LiveRamp Partners with Co-Op to Enhance Retail Media
To improve its retail media offering, LiveRamp, the top data collaboration platform, announced an alliance with Co-op, one of the biggest consumer cooperatives in the United Kingdom. The collaboration will increase member and brand relevance. Moreover, it will make use of its...
Chinese AI Firm Baidu Debuts ERNIE 4.0 Chatbot Competing with GPT-4
Chinese AI firms are competing with ChatGPT for market share, and it has now created a chatbot that can compete with OpenAI’s GPT-4 model. Chinese search engine and AI company Baidu introduced a novel iteration of its artificial intelligence model ERNIE 4.0. It asserts...
Hivestack partners with Up Media to Expand Thai DOOH Market Share
The world’s top independent programmatic digital out-of-home (DOOH) ad tech business, Hivestack, has increased its market share in Thailand. In order to achieve this, Up Media, a renowned media owner who specializes in elevator screens, recently developed a DOOH...