Technology

Brightcom, a publisher-side platform, is partnering with Intent IQ, an identity verification company. This will allow Brightcom to take advantage of Intent IQ’s bid enhancement service. It aims to better identify IDs in a cookieless environment, leveraging and...

VIZIO introduced a beta program for an innovative new cross-platform viewing solution called Jump Ads, designed to bridge the gap between linear TV and streaming services. According to research by Accenture, 60% of viewers are frustrated with the process of navigating between...

Nielsen has announced the launch of its Nielsen Identity System in India. The company will enhance its open web methodology in India for digital ad ratings through the identity system alongside seven other markets: Germany, Australia, Japan, Spain, Indonesia, Canada, and...

The television advertising industry has undergone tremendous changes, especially during the past two decades. The consumption of streamed content is soaring, and the traditional methods of purchasing and selling TV media have evolved substantially. Even though the lines...

NBCUniversal will offer iSpot’s data as official currency at its upfront in May. This expansion is part of the company’s relationship with ad-tracking firm iSpot.  Here is why it matters In a blow to Nielsen, the longtime predominant ad currency, NBCUniversal will...

Highlights –Voila communication launching a new DOOH advertising platform in Abu Dhabi. -Viola’s digital transformation to take place in phases and be completed within the next two years. – “Viola is already a leader in the UAE for advertising and...

Omnicom Media Group (OMG) has become the first agency to integrate with NBCUniversal’s ‘(NBCU) propriety data clean room, the NBCU Audience Insights Hub. As a result of the hub, NBCU and its advertising clients can share proprietary data in a clean environment to create more...

Data is a goldmine in 2022. W group, a pioneer in the data measurement domain with its subsidiaries- Hypermedia and DigitAll leading at the forefront. The W Group will launch its data intelligence service in the UAE within the next year, offering a fully customized DOOH media...

Knock Knock.  Who’s there? Ya.  Ya who?  Yahoo recently launched an ID-free targeting solution.  Yahoo has its own ID, which it refers to as the Yahoo ConnectID. According to Yahoo, 30 percent of ad impressions have no advertising ID now, and more than 75 percent of...

Nielsen has begun alpha testing of its TV measuring system, which includes both streaming and linear tv. Nielsen ONE will track the reach, scale, and frequency of ad campaigns throughout platforms using deduplicated audiences. It claims to be the first firm to do this....