Media

The coronavirus has spread to 175 countries around the world, and it shows no sign of a slowdown. The virus has effectively shut down all major events around the world and has a major impact on the ad tech industry. Ad spending is falling off the cliff thanks to the...

Do social media sites track you? In recent years, we have seen social media giants being fined multi-million dollars for breaching privacy. A simple click, a like, a plain share, used in measuring the effectiveness of the advertising campaign kept users in the dark about how...

Hello! At first, hope you all are safe, healthy, and isolated in these trying times.  Last week due to the rapid rise of coronavirus, all events and big announcements in the ad tech industry were cancelled and companies shifted to work remotely. However, there is an...

The industry’s key weapon against ad fraud has been compromised, allowing fraudsters to pilfer media spend. Ad. txt files were ideally launched three years ago by the IAB’s Tech Lab to help the ad industry combat ad fraud but instead has become a conduit for it.  It is an...

Amazon takes one more step towards its mission of being ‘Earth’s most customer-centric company’ by working on commercial service customer chatbot to generate original dialogue in real-time using recent major developments in AI language.  The retail giant said that most...

With the death of third-party data, publishers are in the prime position as holders of the first-party data on consumers, and they are hoping to have a strong relationship with advertisers. The big revolution in the digital world without third party cookies and the trackers...

BackLite Media, a specialist out-of-home (OOH) outdoor advertising company has partnered with IQ Data to launch BackLite Intelligence, the MENA region’s highly innovative OOH advertising platform to utilize ‘‘big data’ on a local scale.  The finest technology, deployed across...

As the third-party cookies crumble and in the wake of privacy regulation coming into effect, the online advertising industry is facing an identity crisis. They are in search of a new identity and one possible solution is people’s email addresses and phone numbers. At the...

The digital giant is confident to sustain the ad-supported world while turning the cookies archaic. The company today announced its plans to phase out third parties cookies within two years from its popular Chrome browser. The move comes as digital advertising is seeing...