Media

  While Telegram and Facebook are still facing issues in their planning and launch of their cryptocurrency, Reddit took the leap and launched it’s very own crypto for its users named “Moon”. The working strategy of Reddit cryptocurrency is different from...

COVID-19 has compelled the world into self-isolation which means working from home indefinitely- which is challenging for highly collaborative and creative industries like marketing and advertising. Technology bridges the gap of connectivity but nothing can replace the buzz...

For the last two years, Google has been working to remove third-party cookies from it’s Google Chrome browser. Moving forward with this aspiration Google recently announced testing some of its “Privacy Sandbox” proposals. Google wants to test the algorithm with other...

Publishers have a new tool in their monetization kitty with the launch of Project Agora’s new Native Content Solution, Explore More. Over 15,000 websites use Project Agora’s Native Content feature in partnership with Taboola to drive revenue, increase engagement and page...

After attempting to take over Instagram with its new “Shop Now” button, TikTok is getting prepared to launch its new augmented reality ad format which is similar to popular app Snapchat and Instagram.  The upcoming ad format will allow users to place dynamic...

The adtech industry has already been in an unstable situation for the past two years loaded with debt. It has been a challenging situation for major tech providers as well. Many of the companies were start-ups, fully leveraged, or hoping to come out with an IPO soon. The...

Omnicom Media Group MENA has decided to work together with regional media owners in the Middle East to provide complimentary media space to its long-standing partner charities. This initiative is a part of the company’s COVID-19 relief efforts. This noble act will help Dubai...

Verizon Media has announced the expansion of its demand-side platform bringing in premium, programmatic, and now its full native marketplace inventory, formats, targeting, and measurement into a single unit.  The DSP gives a unified solution to the advertisers to check on...

Google made notable changes to the line up of partners of its YouTube Measurement Program(YTMP) that debuted in 2017 to give advertisers access to trusted and independent solutions for driving and tracking the marketing performance of the video site. Google made some tweaks...