CarryMinati Effect Continues To Haunt TikTok Ratings.
Quite recently, the TikTok rating has taken a deep dip on Google play store. This happened after millions of its users starting filing reports and providing poor rating to the application.
Currently, TikTok claims to have around 200 million users in India. TikTok states that...
Where Do These Global Companies Stand At The End Of Q1: Performance, Insights, And Statistics
We bring you insights and earning calls on various media companies, publishers, agencies, brands, and tech companies performing on a quarterly basis. The iteration focuses on media companies’ financial performance in the 2020 first quarter and taps all the vital data.
Q1 2020...
Advertisers Perception Survey: Publishers Positive About Policy Changes
Some publishers are constantly criticizing the changes made in Google ad policies. Although, according to Advertisers Perception Survey of the SSPs, the new policies don’t hurt the publishers in any practical manner.
Image Credit – adexchanger
The report...
Lotame Introduces Cookie Free Data Technology For Publishers and Marketers
Lotame, the world’s leading unstacked data solutions company is looking to help publishers, marketers, media, and agencies to leverage their first-, second-, and third-party data to create and analyze audience segments with a new suite of data enrichment products called...
PepsiCo Survey Unveil What Consumers Hope From Brands In COVID19
Our world is fighting a war against COVID-19 and to make sure we win, we will have to fight this together. We live in a competitive world, with an ongoing race in our heads. This competitive approach sometimes rises friction, and sometimes even gets converted into heat.We...
Newspaper Industry Witness Disruption In UAE Due To COVID-19 Crisis.
The current crisis has forced people to stay inside their houses. Several businesses are confronting adverse outcomes due to the circumstances of lock-down across the planet. The familiar lifestyle of people has changed. Human beings are struggling to finish off their daily...
Spotify Adds $1.7B To Market Cap In 23 Min Post A Deal With Joe Rogan, World’s Leading Podcaster.
The streaming giant Spotify gave 100 million reasons to Joe Rogan to make a move. Though the details of the deals are not disclosed, The Wall Street Journal reported that Spotify is entering in an exclusive licensing deal with Joe Rogan, owner of the world’s leading podcast...
TikTok Appoints Former Disney Chairman As New CEO To Capture New Markets.
Disney veteran Kevin Mayers who oversaw the launches of Disney+ and ESPN+ is leaving the company after 27 years to become the new CEO of TikTok.
Mayer will take the lead on ByteDance’s music, gaming, and emerging business along with heading TikTok.
Mayer will start on June...
Prebid Server Aims To Ease Header Bidding For Programmatic Advertisers
Prebid Server is an open-source server-to-server header bidding solution. The prebid server gives publishers access to the largest header bidding marketplace. It’s free to use, transparent, and integrated with more than 150- demand partners and many managed solution partners....
DSPs Fobid Bid Duplication: New Fairplay In Programmatic Advertising.
Publishers use the exchange to bid on their behalf for ad impressions. Exchanges try playing smart by trafficking multiple bids for the same ad impression, to increase the probability of getting the bid. Their smartness failed them in this economic downfall and...
