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Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer quotes, “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.” Creativity is the base...

One of the highly successful digital marketing strategies today includes video advertising. With YouTube becoming the most popular video-sharing platform and second-largest social media site, it is logical for any business big or small to use YouTube advertising. So, whether...

The marketing sales funnel describes how a prospective buyer will move from the awareness stage to the purchase stage and further to become a repeat loyal customer of a particular product/service. The sales funnel is also known as a revenue funnel or sales process. It is a...

Who is an influencer? An influencer is a person who holds the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her online audience. These people whether celebrities or millionaires,...

Launching a real estate project is only the first step. But how do you get buyers? Whether new construction or a resale, selling a unit in real estate is not the easiest task. But here we will take you through the steps which will help you decide what Advanced Lead Generation...

The rapidly spreading coronavirus is disrupting marketers including mandatory work from home, closing offices, cancelling events or tweaking advertisements. However, amidst the coronavirus crisis brands, media entities and others are taking actions to educate and inform the...

Outsourcing is now a global phenomenon which allows companies and individuals to manage their work more efficiently and effectively, as technology has evolved over the last decade and one of its most powerful tools that we have got is The Internet. Smarter companies...

“ We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much large numbers of people.” -Pierre Omidyar The medium which has genuinely changed the landscape of advertising is the internet. It is the...

If the Tata group has employed 1000 persons in its’ blockchain unit, it is time to sit up to ask what Blockchain is and is Indian advertising ready to embrace blockchain? The global blockchain technology market has almost doubled from USD 1.2 billion in 2018 to 2.2 billion in...

In this digital age, marketing is no more a choice but a prerequisite for businesses who are leaving no stone unturned to get their message across to the customers effectively and powerfully. Then the question arises, in order to put forward the message in the right way to...