Why Outsourcing Ad Ops Makes Most Sense For Digital Advertising Companies!
Outsourcing is now a global phenomenon which allows companies and individuals to manage their work more efficiently and effectively, as technology has evolved over the last decade and one of its most powerful tools that we have got is The Internet. Smarter companies regardless of their size these days in digital advertising, marketing, or the publishing space have adapted to this noteworthy trend to outsource their ad ops, or Digital Media operations as we call it, to offshore countries like India.
Outsourcing advertising operations (ad ops) is a very strategic and game-changer move by companies to augment their core competencies and to have a competitive advantage. There is a critical factor that you as the business owner or the stakeholder should consider while choosing the right outsourcing partner.
Here are 12 reasons (10th is a must-read) on why you should consider before you start your Digital Media operations outsourced-
12 Reasons why Adops Outsourcing is best:
1) Increase effectiveness and efficiency:
Outsourcing operations do save your business, in the long run, it brings in a dramatic increase in the effectiveness of business operations and helps the organisation focus more on its core competence and in turn help increase revenues and get more sales efficiently.
2) Expert Resources:
You get access to industry experts with the right amount of skill set and higher-level talent from around the globe, a critical factor for mid to high-level agency has digital marketers and publisher with advance level knowledge, a well-reputed outsourcing agency with multinational operations would have resources well versed with global trends and changes. New Publishers, on the other hand, get access to top spending buyers (advertisers) via outsourcing agencies Network, which might lead to high revenue generation through direct buy deals.
3) Flexibility and Control:
As a manager of an advertising campaign you now can focus on innovative strategies and techniques while the offshore partner implements those strategies.
With offshore operations, one of the key challenges publishers and agencies face is unable to micromanage task, an ideal outsources agency should implement daily activities effectively and with Reporting and time trackers and an open line communication with the outsourcing team will help achieve a higher level of transparency.
5) NO training required:
With constantly changing technology, it’s essential to be updated with upcoming technology and trends, Companies allot a lot of their resources to providing training employees and which could be saved and with a outsource partner, You now don’t pay hefty fees for training or Reserve resources. For eg, the latest development in the digital advertising world is the blockchain, and it is disrupting the industry as we know it.
6) NO overhead expenses:
There aren’t any overhead expenses, you now don’t pay for office space, travel allowance, its infrastructure, no government permit, no legal obligations.
7) On-demand (plug and play):
Global and reputed outsourcing companies often offer service on an hourly basis, Weekend Support, Backup Resources and on-demand, so you pay only in need or at times you pay only on an hourly basis, which is a huge bonus too small to mid-level publishers and advertisers, Some outsource companies like ADscholars provide service on performance-based campaigns (for instance, you pay on CPL, CPA, CPI or CPC basis)
8) No Human Resource:
Companies need to invest nor worry on HR activities like salary slips, health benefits, employee benefits, sick leave and vacation leave management, unemployment insurance, company perks nor annual travel fares etc, which are often the most tedious and non-productive work.
9) Feedback and Technical support:
A process-oriented outsourcing company with a dedicated technical support team, who are well versed with all ads platforms and capable of handling any discrepancies to make sure there is the flawless execution of campaigns.
10) Operational cost:
Global outsourcing job on average are 33% cheaper, which is the bottom line of any business or what some measure as the key health indicator of any business, i.e, Operating cost. it goes without the saying that outsourcing marketing operations are effective means to reduce the operating cost while maintaining a high level of professional standards.
11) Pay on Demand:
With an onboard of every new client, agencies and advertisers have always struggled with getting the right resource available at the right time.
12) Competitive Advantage:
With a Smarter move of outsourcing your Ads Ops, Companies would have that extra edge over a competitor on pricing and with more business and more dollars in the bank, Companies growth is inevitable.
To conclude, if you are an agency or an advertiser or a publisher irrespective of your size outsourcing your Digital Media ads operation will help you get access to experts with experience of handling multinational assignment at a pocket-friendly cost, if you still are unsure or have any questions of outsourcing your jobs effectively you can reach out to ADscholars, We will help you determine what works best for you and can give you more bang to your buck.
ADscholars is one such company, a digital 360 company with a bunch of digital enthusiasts with varies skills in marketing and advertising operations, started by ex-google personnel and 5+ years of experience in the digital landscape,
REAP the Benefits of Outsourcing Digital Media Operations
We outsource your Digital Media ads operation, while you focus on your business. Let’s talk at email@example.com.
- Rahul Sancheti