DoubleVerify Expands Media Authentication on Meta
DoubleVerify, a leading software platform for data, analytics, and digital media measurement, announced that it has expanded its brand safety and suitability coverage on Meta. It will help to measure feeds and reels on Facebook and Instagram in addition to other platforms. Global advertisers will be able to safeguard their brand equity. Moreover, they can independently verify the quality of their campaigns in these captivating, user-generated media environments with the release of this feature.
Comprehensive media buys measurement
DV’s brand safety and suitability solutions are now available for Facebook and Instagram Feeds and Reels. Media buys on Meta can now be measured comprehensively across a variety of devices, placements, and formats. To achieve a balance between protection and scale, DV’s AI-powered classification technology, which draws on more than 15 years of experience, is trained on a large volume of data signals and is based on strong content policies.
Benefits to Advertisers
Advertisers will benefit from:
Proprietary technology
DV uses AI to guarantee the most precise content classification on a large scale. Using DV’s Brand Safety Floor and Suitability Tiers, which are mapped to the GARM framework, brands can authenticate the content surrounding their promotion. DV classifies content directly above and below the placement of ads.
Comprehensive coverage
Regarding Instagram Feed, Instagram Reels Ads, Facebook Feed, Facebook Reels Ads, Facebook in-stream video, and Audience Network, DV now provides a more comprehensive measure of media quality.
Trusted measurement
Businesses can relax knowing that their Facebook and Instagram campaigns are authenticated by the top independent third-party verification provider in the industry.
Read More: DoubleVerify Announces Expanded Measurement Coverage with S2S Integration
Through DV Pinnacle, the company’s unified service and analytics reporting platform, advertisers can access measurement data and insights to track and improve the effectiveness of their Meta ads campaigns.
DV’s Viewability Solutions
In 2017, DV joined Meta’s measurement partnership program, providing Facebook and Instagram fraud and viewability solutions. In addition to expanding verification to In-Stream Reserve, DV introduced brand safety and suitability integration with Facebook in 2019. Furthermore, it offered additional tools to increase efficiency and control. Viewability and fraud verification were added to DV’s media quality authentication for Facebook and Instagram reel inventory in 2023. This was the most recent extension.
Here’s what they said
Mark Zagorski, CEO, of DoubleVerify, said,
The expansion of DV’s industry-leading, AI-powered classification technology to Facebook and Instagram Feeds and Reels underscores our commitment to helping brands ensure safe and suitable ad environments across all channels. The protection of brand reputation online is an important factor in maximizing campaign performance for the global brands we serve.
Samantha Stetson, Vice President of Client Council and Industry Trades at Meta added,
DoubleVerify’s expansion of brand safety and suitability solutions across Facebook and Instagram is an important step forward in our ongoing efforts to foster digital transparency and trust within our advertising environments. Responsible marketing is a key priority at Meta – and we are delighted to expand our partnerships with this important solution.
Read More: DoubleVerify Includes YouTube Shorts in its Brand Safety Measurement Expansion
Vodafone and Microsoft Sign 10-year Strategic Partnership for IoT, Cloud, AI and More
Vodafone, a mobile telecom provider, has signed a 10-year strategic partnership with Microsoft to provide generative AI, digital, enterprise, and cloud services to over 300 million businesses across Europe and Africa. Over the next ten years, Vodafone plans to invest $1.5 billion in cloud and customer-focused AI services created in partnership with Microsoft. Microsoft will also make use of Vodafone’s mobile and fixed connectivity services.
Strategic partnership covering IoT, cloud, generative AI
The partnership aims to transform Vodafone’s customer experience with Microsoft’s generative AI, hyperscale Vodafone’s leading managed IoT connectivity platform, develop new digital and financial services for businesses, particularly SMEs in Europe and Africa, and overhaul its global data center cloud strategy. Moreover, by April 2024, this will operate independently as a separate business. In addition to spurring growth in applications and broadening the platform to connect more machines, cars, and devices, the new business will draw in new partners and clients.
Introducing personalized digital services
Through the use of Microsoft Azure OpenAI capabilities, the partnership will use Generative AI to boost customer satisfaction and provide real-time, proactive, seamless, and hyper-personalized experiences across touchpoints. Additionally, it will make use of its distinctive benefits to reach over 300 million customers, public sector organizations, and businesses throughout Europe and Africa. TOBi, Vodafone’s digital assistant, will be included. Additionally, Microsoft Copilot will enable Vodafone staff members to change work procedures, increase output, and enhance digital efficiency.
With the use of cutting-edge generative AI technology, the new partnership will produce digital services that offer a highly customized and unique customer experience across a variety of channels. They will be based on Vodafone’s well-established framework for responsible AI, which includes impartial and moral privacy and security policies.
Read More: Microsoft Advertising Enhances Search and Ads with Generative AI
Significant Collaboration Areas
The companies have identified five key areas of collaboration:
Generative AI
The companies aim to enhance customer satisfaction by utilizing Microsoft Azure OpenAI’s capabilities to provide frictionless, proactive, real-time, and highly personalized experiences across all Vodafone customer touchpoints. This includes the digital assistant TOBi, which is accessible in 13 countries. Employees of Vodafone will also be able to use Microsoft Copilot’s AI capabilities to change working procedures, increase output, and enhance digital efficiency.
Scaling IoT
Vodafone has launched a new standalone global Internet of Things (IoT) managed connectivity platform that connects 175 million devices and platforms globally. Microsoft plans to invest in this platform. Vodafone also intends to join the Azure ecosystem, opening the IoT platform through Open APIs to a large developer and third-party community.
Africa’s digital acceleration
Microsoft intends to help scale M-Pesa, Africa’s largest financial technology platform, by hosting it on Azure and enabling the launch of new cloud-native applications. A purpose-driven initiative being introduced by the companies aims to improve the lives of one million SMEs and 100 million consumers on the African continent. The objective is to provide digital services to the underserved SME market and improve youth outreach, skill development, and digital literacy initiatives. Through the creation of a community of certified developers, the partnership seeks to promote innovation in financial services.
Read More: Microsoft Unveils pubCenter for Small, Mid-Sized Publishers to Monetize Websites
Enterprise growth
As part of its plan to become Europe’s top business platform, Vodafone will continue to commit to distributing Microsoft services, such as Microsoft Teams Phone Mobile, security solutions, and Microsoft Azure. In addition to supporting the estimated 24 million SMEs in Europe with a managed platform that expands with their company, this allows business customers to quickly adopt and operate Microsoft’s cloud-based services.
Cloud transformation
By updating its data centers to Microsoft Azure, Vodafone plans to expedite its cloud transformation. This will simplify and lower the operational costs of its IT estate while enhancing its responsiveness to customers. Vodafone will be able to replace numerous physical data centers with virtual ones throughout Europe as a result, streamlining and cutting the costs associated with running its IT estate. It will also be able to meet its energy requirements and advance its sustainable business plan.
Here’s what they said
Margherita Della Valle, Vodafone Group chief executive, said,
Today, Vodafone has made a bold commitment to the digital future of Europe and Africa. This unique strategic partnership with Microsoft will accelerate the digital transformation of our business customers and step up the quality of customer experience for consumers.
Satya Nadella, chairman and CEO, of Microsoft, commented,
This new generation of AI will unlock massive new opportunities for every organisation and every industry around the world. We are delighted that together with Vodafone we will apply the latest cloud and AI technology to enhance the customer experience of hundreds of millions of people and businesses, build new products and services, and accelerate the company’s transition to the cloud.
Read More: AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
Nazara Technologies Announces 10.77% Stake in Influencer Platform Kofluence
Nazara Technologies Limited, an India-based diversified gaming and sports media platform, announced that its board has approved a share swap with certain existing Kofluence investors to acquire a 10.77% stake in Kofluence Tech Private Limited. It is anticipated that the acquisition of stakes will aid Nazara in creating a platform for influencer-led game discovery.
Acquisition of a Minority Interest in Influencer MarTech Platform Kofluence
Nazara Technologies is proposing to issue 3,71,637 shares at a price of INR 872.15/- per equity share, aggregating to INR 32.41 crore, as a preferential issue on a private placement basis to the seller in connection with the share swap transaction.
What does Kofluence do?
Kofluence is the top marketing-tech platform for social media influencers in India. It boasts over 600,000 registered creators across 20+ languages on Instagram, YouTube, Facebook, LinkedIn, and Twitter. Kofluence is a full-stack marketing platform that focuses on generating awareness, interest, desire, and action to meet performance metrics. Kofluence has assisted brands in leveraging social media creators to create value, having worked with more than 500 prestigious clients in 20+ sectors.
Influencer-led Social Game Discovery Platform
Nazara Technologies and Kofluence plan to launch an influencer-driven game discovery platform. Influencer marketing will be employed in this project to advertise Nazara’s games across multiple social media channels. Influencers can customize their content to the tastes of their followers, generating excitement about new releases and encouraging downloads. This strategy helps Nazara break into a variety of market niches by increasing the visibility of its games, enabling targeted marketing, and providing direct performance feedback.
Here’s what they said
Nitish Mittersain, Jt. MD & CEO of Nazara Technologies said,
Kofluence is pioneering creator economy led platforms and Sreeram’s extensive gaming experience is invaluable to create a pioneering influencer led game discovery platform and community. Our goal is to create an environment where gaming collaborates with the creativity of influencers, enriching the gaming experience for a global audience. Our new game publishing initiative ‘Nazara Publishing’ will particularly benefit from this new initiative”
Sreeram Reddy Vanga, Co-founder, and CEO of Kofluence stated,
Nazara’s investment is a powerful validation of our joint mission to revolutionize the gaming industry. With our extensive network of over 600,000 creators, we’re well-positioned to greatly enhance the visibility and engagement of Nazara’s gaming portfolio. This partnership is not only expanding Nazara’s game reach but also reshaping game marketing dynamics, bringing every creator and user into an expansive and captivating gaming narrative.
Read More: Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games
Rakuten Advertising Reveals Partnership Discovery, its Latest AI Investment
As part of its Affiliate Intelligence Platform and vision, Rakuten Advertising, the top global affiliate marketing network, announced that it will introduce Partnership Discovery, its newest artificial intelligence (AI) investment, at Affiliate Summit West 2024 in Las Vegas. By matching advertisers with the most productive publisher partners, this state-of-the-art artificial intelligence tool has the potential to completely change the industry by increasing audience engagement and revenue like never before.
Using artificial intelligence (AI), Partnership Discovery assists advertisers in finding the best publisher partner for product-specific affiliate campaigns that increase audience engagement and revenue. Presenting advertisers with the qualities of their audience—for which they can produce better results—will also help publishers.
Partnership Discovery powered by AI
AI is being used by Partnership Discovery, a crucial part of Rakuten Advertising’s Affiliate Intelligence platform, to transform affiliate marketing innovation. To maximize audience engagement and generate more revenue streams for product-specific affiliate campaigns, the tool offers cutting-edge features that assist advertisers in finding the best publisher partners.
Rakuten Advertising’s Affiliate Intelligence platform includes Partnership Discovery, a crucial element that uses artificial intelligence (AI) to transform affiliate marketing innovation. To help advertisers find the best publisher partners for product-specific affiliate campaigns and guarantee maximum audience engagement and increased revenue streams, the tool introduces cutting-edge features.
AI for affiliate marketing
As the vanguard of Rakuten Advertising’s Affiliate Intelligence platform, Partnership Discovery reimagines the affiliate marketing landscape by utilizing artificial intelligence’s transformative power. With the help of this cutting-edge tool, advertisers will be able to choose the best publisher partners for affiliate campaigns that are tailored to individual products, which will ultimately result in higher audience engagement and more revenue streams.
What does Partnership Discovery offer?
Partnership Discovery can:
- Accurately tag the advertiser’s product with a category from among the more than 6000 Google Product Taxonomy categories.
- Use the Rakuten Advertising network to sift through hundreds of millions of sales each year to determine which publishers are performing the best in that particular product category.
- Provide advertisers with a range of search terms and categories to choose from to identify the best publisher partners to reach consumers across product and category levels.
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In an increasingly data-rich digital environment, Partnership Discovery is an efficient light. Through a painstaking process of sorting through hundreds of millions of sales per year across the Rakuten Advertising network, the tool finds publishers that routinely provide superior performance in particular product categories. With this fine-grained approach, advertisers can confidently choose publishers whose performance history matches their campaign goals by making data-driven decisions. Here, the focus is not only on reaching a large audience but also on fostering collaboration to produce the greatest outcomes.
Filtering search results
Users will be able to filter search results by the following to further refine Partnership Discovery search results and guarantee an advertiser finds the best publisher partners:
Category Sales Ratio
Find out what proportion of sales for products in a given category are influenced by a publisher that is recommended.
Classification
Use publisher classification (e.g., Silver, Gold, Platinum, etc.) to narrow down results for “top performers” in the Rakuten Advertising publisher network.
Business model
You can filter publishers based on what kind of content and price comparison sites, coupon and cashback publishers, or publishers that best suit the needs of individual advertisers.
Partnerships
To maximize reach, reach new audiences, or reconnect with devoted customers, filter by publisher status to find new publisher partners or re-engage current partners.
Read More: A Lookback At the 5 Best Christmas Ad Campaigns of 2023
AI utilization for Advertisers
Simply put, Partnership Discovery is a strategic ally that helps advertisers navigate the tricky terrain of affiliate marketing rather than just a tool. Through the utilization of artificial intelligence (AI) and unparalleled control and customization, this innovative solution enables advertisers to engage with their target audience more deeply and make meaningful and profitable partnerships with each campaign.
Partnership Discovery Key Benefits
Partnership Discovery, an AI-powered tool from Rakuten Advertising, has the potential to completely change the way that publishers and advertisers interact. This cutting-edge tool has the potential to completely change the affiliate sales landscape by making it easier for advertisers to interact with their target markets and improve their sales tactics.
Data-driven decision making
Partnership Discovery explores the vast amount of data available within the Rakuten Advertising network, going beyond traditional methods. Through painstakingly sorting through hundreds of millions of sales per year, the tool finds publishers who routinely outperform competitors in particular product categories. With the help of data-driven decision-making, advertisers can select publishers who have a track record of fostering productive partnerships and producing successful campaign results.
Here’s what they said
Nick Stamos, CEO of Rakuten Advertising said,
The launch of Partnership Discovery will bring Rakuten Advertising’s vision for Affiliate Intelligence to life. By pairing advanced AI with deep insights into the affiliate landscape, we can cultivate stronger strategic collaborations between advertisers and publishers. Not only will AI help advertisers discover new, high-performing publisher partners, but it can help them re-engage with existing partners in new and innovative ways. We will continue to innovate in service of our Affiliate Intelligence initiative to deliver advertiser and publisher solutions that are performance-driven and anchored in meaningful, innovative partnerships.
Read More: Google Cloud Introduces New Generative AI Tools for Retailers
M&C Saatchi Indonesia has been acquired by Anish Daryani
M&C Saatchi Indonesia, which was set up six years ago as a joint venture between M&C Saatchi Group and Anish Daryani, Dami Sidharta, and Elki Hendria on 24th January 2018 has been acquired by Anish Daryani. Daryani has purchased the business’s 55% ownership from M&C Saatchi Group for an undisclosed amount. Co-founding partners Elki Hendria, executive strategy and digital director, and Dami Sidharta, chief creative officer, will both stay key members of the leadership team and shareholders in the company.
M&C Saatchi Indonesia will be rebranded as a new entity
In January 2024, M&C Saatchi Indonesia will change its name to a new company. Under a new organization, there will be total business continuity for all clients, talent, partners, and vendors. The new company will run its operations out of the same space in Menara Sentraya, Jakarta Selatah, Indonesia. M&C Saatchi Performance will, however, continue to function as a distinct legal entity even after the Indonesian creative, digital, PR, and activation industry becomes independent.
It has been a “mutually rewarding partnership” for the past six years, according to a joint statement from Zillah Bing-Thorne, the current CEO of M&C Saatchi group and chair of M&C Saatchi, and Daryani, the founder, president, and director of M&C Saatchi Indonesia, and chief growth officer of Southeast Asia. There was a mutually beneficial relationship between the Indonesian entity and the group at that time.
Anish Daryani has acquired M&C Saatchi Indonesia
On January 24, 2018, Daryani opened an office in Jakarta with executive strategy and digital director Elki Hendria and chief creative officer Dami Sidharta, who were co-founders. He had been in the advertising business for about 15 years and had previously served as CEO of Phibious Indonesia. Following the appointment of Zillah Byng-Thorne as executive chair and the departure of Moray MacLennan as chief executive in September, the agency has been grappling with exits, restructuring, and group consolidation efforts. This is the backdrop against which Daryani’s announcement of going independent in Indonesia occurs.
Read More: Vibrant Media Bags INR 100 Crore Media Account for Jio-bp
Indonesia’s road ahead
Performance was the agency’s fastest-growing division in 2022. It contributed 24% of revenue to earnings thanks to significant client wins like Asana, Asics, Julo, Noice, and Jobstreet. Promising performers such as Roshat Adnani and Kabeer Chaudhary were promoted. Adnani is the managing director for APAC. He will be responsible for the region’s P&L. Meanwhile Chaudhary is currently the global CEO for the Performance vertical, based in Singapore.
Among the companies that Daryani currently works with are Asian Paints, Adaro Energy, Ismaya Group, PermataBank, ByteDance, Sampoerna-Phillip Morris, Tempo Scan Group, Unilever, Kimia Pharma, Mandi Pharma, Mastercard, Grab, LG, Pertamina, Kemeperekraf (Wonderful Indonesia), and Astra Credit Company.
Here’s what they said
Anish Daryani said,
M&C Saatchi is one of the strongest brands in the business, and it has been my life’s honour to serve the group over the last 6 years. We started M&C Saatchi Indonesia with just the three of us (with Dami and Elki), and have grown to a team of hundred. We’ve earned many Agency of the Year titles over the years, among other awards including our first Cannes Lion, attracted the best talent, and built a formidable business. Here, I have learnt immensely, and forged strong bonds with friends I made the world over from across the network. However, as a creative entrepreneur, some of my ambitions can only be met as an independent entity, which regretfully involves my exit from the group. I’m grateful for all the good times we have shared together, and for Zillah’s keenness to agree to a deal that helps me race towards meeting my ambitions. For M&C Saatchi Group, I will continue to be a reliable friend. As we take our second first step, we wish to continue serving our clients with the same level of passion and integrity, and setting higher benchmarks in the industry.
Zillah Bing-Thorne added,
We have enjoyed our relationship with Anish and wish him & colleagues all the very best for their new venture.
Read More: Saatchi & Saatchi Bags Ibis Global Strategy and Creative Business
MiQ names Wassim Mneimneh as the Managing Director for MENAT
Wassim Mneimneh has been named the new Managing Director for the MENAT region by MiQ, an eminent figure in programmatic media. With over 17 years of experience in the digital media space, Mneimneh has gained invaluable knowledge from his work with renowned companies like DoubleVerify, TikTok, Connect Ads, and Nielsen.
Mneimneh appointed as MiQ’s Managing Director in MENAT
His career encompasses a variety of roles. He started as a media planner with MCN. Furthermore, he went on to contribute to the success of global companies like Nielsen, TikTok, and DoubleVerify. Significantly he made a substantial contribution to DoubleVerify’s rise to prominence as the sector’s leading measurement provider. Mneimneh’s responsibilities at MiQ will center on growing the company’s market, creating a strong presence in MENAT, and cultivating enduring bonds with agencies and brands in the area.
Primary Responsibilities
With its programmatic tools and products, MiQ is dedicated to growing its business unit in MENAT. Mneimneh’s primary responsibility at MiQ will be to boost market presence and establish a solid foothold in MENAT. His immediate goals are to coordinate market presence campaigns, establish strategic partnerships, and match MiQ to the particular requirements of the MENAT area.
Here’s what they said
Wassim Mneimneh said,
I am thrilled to embark on this journey with MiQ as their MD for the region. My goal is to not only grow the business, but to establish a solid and impactful presence for MiQ, covering the diverse and dynamic markets of the region. Together, we will navigate new horizons and deliver innovative solutions to our clients.
Lee Puri, Global Chief Growth Officer and Co-founder, MiQ, commented,
We are incredibly excited to have Wassim join us as Managing Director of MENAT. MiQ has been operating in the region for almost three years, and Wassim’s appointment is a testament to our ongoing commitment to shape MiQ as the leading programmatic media partner in MENAT.
Read More: MCN Names Lara Arbid as CEO of Magna Global MENAT, Initiative MENAT
Google Cloud Introduces New Generative AI Tools for Retailers
On the eve of the annual convention of the National Retail Federation, Google unveiled several new generative AI tools intended to improve the online shopping experiences and other retail operations of retailers. The tools make use of artificial intelligence technologies that are generative. They are made to make the implementation of chatbots and AI easier, enhance search, and produce more customized shopping experiences. One of these new products is an AI-powered chatbot that merchants can incorporate into their mobile apps or websites.
The most recent illustration of generative AI’s expanding impact in the retail sector is found in Google Cloud’s products. Retailers can modernize operations, personalize online shopping, and change in-store technology rollouts with the aid of these generative AI-powered technologies. These virtual representatives can converse with clients and make recommendations for products based on their likes.
Google Cloud unveils new generative AI tools for retailers
In addition, tools for improving retailers’ customer support systems and streamlining their product cataloging procedures are included in Google’s recently released AI products. In addition to e-commerce, physical stores are receiving new artificial intelligence capabilities via Google Distributed Cloud Edge, an already available hardware and software package.
All these areas seem to have a great deal of room for improvement. After using virtual assistants, only about one-third of customers are happy with them, and almost 20% say they wouldn’t use them again. Customers are still very interested in using AI, though. Eighty percent of those who haven’t used the technology for shopping would like to give it a try. The majority, or five9%, would like to use AI applications while they shop.
Read More: Imagine Communications Join Forces with Google Ad Manager
New generative AI tools
Google’s offerings are aimed squarely at these issues. The new tools include:
Conversational Commerce
Similar to brand-specific ChatGPT, Conversational Commerce facilitates the joining of chatbots on websites and mobile apps. The salespeople converse with customers in plain language and make customized product recommendations depending on each person’s preferences. When it comes to products, they can have “helpful and nuanced” conversations with customers. Moreover, it offers recommendations based on their preferences.
Catalog and content Enrichment toolset
Google Cloud’s new Catalog and Content Enrichment toolset, which uses GenAI models—including the previously mentioned PaLM and Imagen—to automatically generate product descriptions, metadata, categorization suggestions, and more from as little as a single product photo, complements the Conversational Commerce Solution. Additionally, retailers can use the toolset to create new product images from pre-existing ones. Furthermore, it can also leverage product descriptions as the foundation for AI-generated product images.
For example, when a customer is looking for a formal dress for a wedding, a virtual agent can talk to them and offer customized product options based on their preferences for colors, the type of venue, the weather, complementary accessories, and price range. Importantly, rather than taking months, retailers can use these advanced conversation AI agents in a matter of weeks. This new solution can be integrated into a retailer’s current catalog management software or run on the Vertex AI platform on Google Cloud.
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Vertex AI
Additionally, Vertex AI Search for retail, a product from Google Cloud, has a new LLM capability. It provides retailers with natively embedded Google-quality search, browse, and recommendation capabilities on their unique product catalog and shopper search patterns. With the addition of new large language model (LLM) capabilities, Vertex AI Search enables sellers to tailor an LLM to their specific catalog and the search habits of their customers. By better ranking possible products as a fit for any given search term, it can give users more relevant search results.
Customer Service Modernization
Customer Service Modernization combines chatbots with an existing retailer’s CRM data. It enhances self-service, recommends products, sets up appointments, monitors order status, and more.
Google Distributed Cloud Edge
To lower IT expenses and resource commitments related to retail GenAI, Google unveiled the Google Distributed Cloud Edge. It is a managed self-contained hardware kit designed specifically for retailers. It is intended to facilitate retailers’ use of AI in places with spotty or nonexistent internet. Store analytics, frictionless checkout, and streamlined mission-critical store operations are currently its main use cases. The edge cluster, which powers customers’ GenAI apps, is said by Google to be compatible with a variety of retail spaces, including convenience stores, gas stations, fast-casual restaurants, and grocery stores. It comes in a range of sizes, from single-server to multi-server configurations.
Here’s what they said
Carrie Tharp, vice president of Strategic Industries, Google Cloud said,
In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers’ agendas. With the ability to accelerate growth, boost efficiency, fuel innovation, and reduce toil, generative AI solutions are ready to be deployed now, and Google Cloud’s recent innovations can help retailers recognize value in 2024.
Read More: Google Launches Google Ads Data Manager for First-Party Data
ThePubverse Announces Integration with Amazon Publisher Services
ThePubverse has announced its integration with Amazon Publisher Services. Thousands of publishers who make money with ThePubverse will be able to directly access high-quality demand from Amazon DSP and outside programmatic buyers thanks to this collaboration.
APS cloud infrastructure integration
Because of Amazon Publisher Services’ scalable, low-latency cloud infrastructure, publishers can now achieve increased revenue potential and maintain complete transparency, control, and brand safety.
Here’s what they said
Imad Sarrouf, CEO at ThePubverse, said,
We’re thrilled to be opening up new monetization opportunities to our publishing partners with this new integration. While ThePubverse already stands out with industry-leading Supply Path Optimisation (SPO) and Floor Price Optimization (FPO), thanks to the technology of Amazon Publisher Services. We’re able to further expand access to high-quality demand, bridging the gap for our publishers and Amazon DSP advertisers.
About ThePubverse
ThePubverse, an ArabyAds subsidiary, is a trailblazing publisher monetization company whose goal is to help publishers maximize their monetization strategies and establish connections with quality demand. ThePubverse provides efficient content monetization solutions to publishers of all sizes by utilizing cutting-edge technologies and specialized services.
Read More: Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads
Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads
Triton Digital, a global technology and services leader in the digital audio, podcast, and broadcast radio industries, has announced an integration with Amazon Publisher Services (APS), which will provide Amazon DSP advertisers with access to premium audio inventory on a large scale. Additionally, Triton’s Audio Marketplace, which generates over 100 billion impressions monthly, for the AP’s clientele, the union increases Triton’s audio ad inventory for current APS publishers. Through this integration, shared APS and Triton Digital publishers can display Amazon Ads’ distinctive interactive audio ads on Alexa-enabled devices, providing listeners with an engaging advertising experience and publishers with improved inventory monetization.
Triton Digital announces integration with APS for audio ads
Through the combination of these platforms, publishers and advertisers can now use an extensive toolkit to improve their advertising campaigns. The digital advertising industry stands to benefit greatly from the combination of Triton Digital and APS. First off, by providing listeners with more pertinent and interesting content, it promises to enhance their advertising experiences. Because of improved audience engagement and retention, publishers have more opportunities to monetize their content.
Future of interactive audio ads
The future of advertising is interactive audio commercials, which offer dynamic and captivating mediums for brands to engage with their target audience. Triton Digital’s experience in this field maximizes the potential of these kinds of advertisements by presenting creative solutions to produce captivating and interactive experiences. Amazon Ads creates interactive audio ads, a creative ad format that allows users to stay in the streaming audio content they are currently enjoying while also inviting them to set reminders (“Alexa, remind me”), request more information via email or push notification (“Alexa, send more info”), and even add items to their Amazon shopping cart (“Alexa, add to cart”).
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Access to audio audiences
With over 100 billion audio impressions monthly, the Triton Audio Marketplace gives marketers and agencies access to one of the largest single pools of audio audiences, enabling them to transact on all types of audio inventory. When combined with the exclusive audience signals provided by Amazon Ads and the wide range of options provided by Amazon DSP, advertisers, and publishers can create deeper connections while publishers can generate revenue from their inventory through innovative means.
Triton emphasizes the value of interaction, citing survey data from a study by Amazon Ads and Kantar that found audio streamers were 75% more likely to respond to an advertisement with a voice command. A recent study by Amazon Ads and Kantar found that voice-command ads have a 75% higher response rate than audio streamers. Additionally, Kantar discovered that when compared to traditional audio creatives, interactive audio ads generated greater consideration (1.3x) and purchase intent (2.3x).
Here’s what they said
John Rosso, President and CEO, of Triton Digital said,
Amazon has had a long-lasting impact in the advertising space, introducing new ad formats and delivery vehicles that have transformed the audio industry. We’re delighted that APS has invited Triton Digital technology to provide interactive audio ads to shared publishers and are confident in its enhancement of the listener experience.
Steve Rabuchin, VP of Third-Party Supply at Amazon Ads added,
We’re excited for publishers that use Triton Digital and APS to make their quality content more easily available to advertisers using Amazon DSP. We look forward to learning more about how audiences engage with interactive audio ads, which will enable listeners to respond to advertisements without being distracted from the stream.
Read More: AdTechStats 2023 By ADScholars: Understanding the Ad Trends To Strategize Advertising in 2024.
Babita Baruah Joins VML India as CEO as Shams Jasani Steps Down
VML has announced that Babita Baruah will join as Chief Executive Officer of India on March 1, 2024, working alongside Saurabh Saksena, who has been promoted to President. Meanwhile, Shamsuddin Jasani has announced his resignation as CEO of Wunderman Thompson South Asia. Babita Baruah, a 25-year veteran of the marketing and advertising industry, comes to VML India from a dual position as Executive Director at VMLY&R Thailand and Regional Client Lead within WPP’s Ford International Market Group. The announcement follows WPP’s merger of Wunderman Thompson and VMLY&R to form VML.
Babita Bariuah joins VML as CEO of India
Baruah started her career in 1996 at JWT/Wunderman Thompson India, where she oversaw both domestic and international brands for PepsiCo, Unilever, Nestle, Kellogg’s, Godrej, Kotak Mahindra, Reliance, and Aditya Birla during her two decades there. Baruah began working for GTB in India in 2017 as a Managing Partner. In 2021, he relocated to Bangkok to take on two roles: Executive Director of VMLY&R Thailand and WPP Lead for the Ford Business in India, Australia, New Zealand, Thailand, the Middle East, and South Africa.
Saurabh Saksena elevated to President, VML
Saurabh Saksena has been promoted to President of VML’s India operations. He will work alongside Baruah to lead the agency. Saksena has developed strong internal capabilities, overseen change and transition, and increased business growth over the previous 30 years at all five agencies—including a decade at Wunderman Thompson and, most recently, VMLY&R. He has collaborated with aspirational brands throughout the years in a variety of industries, including CPG, retail, finance, technology, automotive, e-commerce, and QSRs.
Shamsuddin Jasani exits Wunderman Thompson
The announcement marks the conclusion of VML’s Asia Pacific leadership team. Under Shamsuddin Jasani’s leadership, the agency won large competitive pitches across Creative, MarTech, and Commerce for Skoda, Vivo, Indigo, Hafele, NPCI, Rupay, Manyavar, and Cult Sports. Jasani is going to pursue a new opportunity; further details will be revealed soon. Tarun Rai, Executive Director of Strategic Initiatives at Wunderman Thompson, announced his retirement in May of last year. He capped thirty years of employment in the advertising industry.
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Here’s what they said
Babita Baruah said,
It’s an honour to lead a market like India for VML. I look forward to working closely with Audrey, Yi-Chung, Saurabh, and the whole team in India to make sure that we connect creativity, experience, data and technology, to be the preferred destination for India’s ambitious brands and talented individuals.
Audrey Kuah, Co-CEO of VML APAC added,
Babita is no stranger to India, and we welcome her home as the new VML India CEO. With her vast experience in delivering innovation and growth for clients and a passion for building a high empathy and performance culture, I look forward to working with Babita to take our India business, already one of the strongest in the region, to new heights in 2024.
Yi-Chung Tay, Co-CEO of VML APAC commented,
Saurabh and Babita will be a driving force for growth in India. I’ve watched Babita grow the Ford and VMLY&R Thailand businesses over the years and I’m confident that she will do the same for our clients in India. Saurabh’s elevation is founded on his record of successfully integrating VMLY&R India’s offices, building culture and increasing profitability. I can’t think of a better duo to lead India, which is a key market for VML in APAC.
Saurabh Saksena stated,
I’m very excited to continue this journey of building a strong and successful VML with Babita by orchestrating innovative growth solutions for our clients that sit at the intersection of creativity, experience, data and technology.
Shamsuddin Jasani reflected on the past two years. He added,
It has been an amazing and rewarding two years at Wunderman Thompson and I’m proud of what we have achieved. During my time, we have transformed the company into a partner that provides smart and impactful solutions to crucial business problems – all powered by creative, tech and commerce. As the business continues its evolution, I believe my job is done. I am looking forward to a new and exciting chapter in my life with an amazing opportunity. I thank everyone at Wunderman Thompson – the clients, our partners and specially our team.
Audrey Kuah, now Joint-CEO of VML APAC commented,
With such a large and diverse market like India, I have seen Shams work diligently to bring the offices and capabilities together. I would like to thank Shams for his dedication to our business and wish him every success in his new endeavours.
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