Developers Can Publish Instant Games Directly To Facebook At Any Development Stage
Game developers can now more easily release “Instant Games”—instant social video games that appear in Facebook users’ News Feeds without requiring review—thanks to Meta. It has revealed a new Instant Games distribution model that releases games straight to Facebook users, despite their development stages. According to the tech behemoth, it intends to change the way games are offered throughout its organic discovery experiences. This is a big change from the earlier Quality Guidelines, which frequently made it impossible for early-stage games to be played on the platform.
.@Meta now lets #creators publish Instant Games directly on @facebook
The company also said that it will change the way games are distributed across our organic discovery experiences.https://t.co/psiWMEPW2Y
— ETtech (@ETtech) November 5, 2023
Direct Release for early-development stage games
With the launch of this revolutionary project, Meta pledged to establish a channel through which Facebook Instant Games developers could publish their creations straight to players, irrespective of their stage of development. In the past, it was difficult for early-stage games to adhere to Quality Guidelines. But this new strategy gets rid of all of those obstacles, giving developers more reach. As a result, the games that developers are creating will be accessible right away on organic surfaces.
Play Lab Tier
With the launch of the Play Lab tier, Meta is providing a way for games that might not have previously passed Quality Review to be released on the platform. This makes it possible for developers to attract users, get their input, and experiment. The Facebook Play Platform will host Instant Games in the Play Lab tier. However, they won’t be included in Meta’s editorial or organic discovery surfaces. Play Lab IGs will still be able to establish a game page. Moreover, it would also aid in growing their player base through community building, social discovery, and paid user acquisition.
Read More: Meta’s Horizon Worlds Expand to Mobile & Web Via Closed Beta Test
Play Tab Tier
Additionally, Meta is launching the Play Tab, a new distribution tier for games with exceptional quality and performance. Instant Games under the Play Tab, according to Meta, will be available for promotional placements within editorial units and featured on all of their organic discovery platforms. An editorial unit is a fixed, consistent area in the Play Tab that shows the description and game icon. For games to qualify for the Play Tab tier, they need to fulfill two prerequisites:
- At first, only those games that most closely align with the principles and standards outlined in the Quality Guidelines will be available on the Play Tab.
- Secondly, Meta is launching Platform Quality Criteria (PQC), a metrics-determined threshold. It informs it of players who are interested in the games.
Easy discovery and engagement with Instant Games
Over the past few years, Facebook has been making an effort to expand its selection of free games. In April 2020, the company released a dedicated Facebook Gaming app. However, it was shut down in October of last year. As a result, games, streamers, and gaming apps are now located under the Facebook app’s Gaming tab. Meta emphasized that the adoption of this model will make it easier for Facebook gamers to find and interact with the best games available. At the same time, it would enable a greater range of games to be hosted on the platform and expanded through paid and social discovery methods. With Facebook Play continuing to grow, it is believed that these changes will open up more opportunities for developer partners.
Facebook Stories API and more
Developers, creators, and brands will now be able to create and share Facebook Stories straight from third-party desktop or web apps. This is all thanks to Meta’s new “Facebook Stories API” (Application Programming Interface). Recently, the platform added multiplayer gaming to the Messenger app. This enabled users to engage in gaming sessions while on video calls. Now that uploading is simpler, more people might take advantage of Instant Games. Furthermore, it might boost the number of ad views on the channel. Because all Instant Games—regardless of quality—are governed by Meta’s Developer Policies and Platform terms, advertisers can be sure their ads won’t be displayed next to inappropriate, dangerous, or uncensored content.
Here’s what they said
Meta, in its blog post, said,
We are announcing that we will be creating a path for developers of Instant Games (IG) on Facebook to launch their games directly to people on Facebook, even if the game is in the early stages of development and historically would have been blocked by the Quality Guidelines. We’ll also change the way games are distributed across our organic discovery experiences.
Read More: Meta Contemplates Ad-Free Subscriptions, Targeting Indian Market
Elon Musk Officially Enters Generative AI Race with Grok AI Chatbot
Elon Musk is officially kicking off the race for generative AI with the X platform. Elon Musk’s new artificial intelligence company, xAI, unveiled Grok, its first-ever AI chatbot. Prior to its wider release, the prototype will only be accessible to a small group of users during its first two months of training. Grok is going to be incorporated into the social media network X soon. After it emerges from beta, it will be made available to all X Premium+ subscribers and function as a stand-alone app. X unveiled its X Premium+ tier, which removes advertisements from the timeline and grants access to all X Premium features for $16 a month.
xAI’s Grok system is designed to have a little humor in its responses pic.twitter.com/WqXxlwI6ef
— Elon Musk (@elonmusk) November 4, 2023
What is the Grok AI chatbot?
Grok is anticipated to challenge OpenAI’s ChatGPT, according to xAI. Grok is the first product from Elon Musk’s recently founded AI startup, xAI. The company claims that Grok is an AI that was inspired by “The Hitchhiker’s Guide to the Galaxy” and is designed to be able to respond to practically any query and, even more challenging, recommend what queries to pose. According to the AI startup, Grok is built with a rebellious streak and a sense of humor to respond to inquiries. If a user detests humor, it advises against using it. Grok has an advantage because it can access data from the X platform as well. Musk shared a side-by-side comparison of another AI chatbot with less up-to-date knowledge and Grok’s response to queries.
Example of Grok vs typical GPT, where Grok has current information, but other doesn’t pic.twitter.com/hBRXmQ8KFi
— Elon Musk (@elonmusk) November 5, 2023
According to xAI, Grok is presently in its early beta phase. The company assured users that, with their assistance, the AI chatbot would advance over the next few weeks. As with any Large Language Model, or LLM, Grok is not immune to producing inaccurate or contradictory data. After just two months of training, the prototype is now in its beta phase and can be tested by a small group of users before the company releases it to the general public. For a chance to use the bot, users can join a waitlist. Using Elon’s army of citizen journalists as its model, Grok is probably a right-leaning disinformation machine that allows users to share anything they want on the app.
Read More: UAE’s G42 Unveils ‘Jais’, A Powerful Open-Source Arabic AI Model
Where is the name Grok derived from?
Robert A. Heinlein was the first person to create the term ‘Grok’ in his 1961 science fiction book “Stranger in a Strange Land.” “Grok” is a Martian term used in the book that has no exact translation into English. The precise meaning of the word has been disputed by critics, but they have ultimately agreed that it refers to a profound sense of intuition or empathy. It is simply defined as a translative verb that means “to understand profoundly and intuitively” by Merriam-Webster.
Why Grok?
By creating and improving Grok, xAI aims to
- Input generation: Get input and make sure AI is developed to produce tools that are most beneficial to all people. The company thinks it’s critical to create AI tools that benefit individuals from diverse backgrounds and political perspectives. In accordance with the law, it also seeks to give users access to AI tools. Grok aims to investigate and showcase its methodology in a public setting.
- Empowerment and innovative research: xAI aims to make Grok a potent research assistant that anyone can use to quickly access pertinent information, process data, and generate new ideas.
All Inclusive Platform
After two months of development, Grok will be released to all X Premium+ subscribers once it has completed testing. Musk has expressed his desire to transform X from a social network into a multipurpose app similar to Tencent Holding Ltd.’s WeChat in China. Grok would be crucial to creating that; although xAI is a different company, it says it plans to collaborate closely with Tesla, X, and other companies.
Quick look at xAI
Elon’s AI system differs primarily in that it is designed to be anti-woke and to censor less potentially sensible topics. Elon had taken issue with what he saw as ChatGPT’s censorship of some answers on particular subjects. In order to better represent truth according to his own definition and experience, he started his own artificial intelligence project. The CEO of Space X and Tesla seems to be presenting xAI as a rival to businesses such as OpenAI, Inflection, and Anthropic. In July, xAI made its debut with a team that included former workers from DeepMind, OpenAI, and other companies. The company’s stated goal is to develop artificial intelligence in order to increase our understanding of the cosmos. Musk has previously expressed his opinion that modern AI developers are leaning too much toward politically correct systems. However, xAI’s goal is to create AI for people of all backgrounds and political views.
Read More: Microsoft Empowers Publishers with Content Control for Bing Chatbot
How will the Grok AI Chatbot?
Elon thinks that Grok will be a more reliable source of information, especially when it comes to breaking news stories. This is because Grok gets its data from X. Furthermore, it is permitted by X’s updated user agreement to use users’ posts as fuel for the system, . Additionally, X has been attempting to block access to its API for other generative AI projects, particularly OpenAI, with whom Musk has personal issues. Grok and X’s other AI projects will therefore be among the select few who have complete access to the entire Y firehouse of data.
Ongoing Issues with X
This should be a big benefit in a few ways, at least theoretically. However, Musk made numerous changes to the app, including a number of updates meant to discredit mainstream news sources. It has also caused X to lose popularity as a major forum for news discussions. As a result, many journalists have moved to other platforms. And while X boasts 244 million daily active users, very few of them actually post anything on the app. Hence any change in this regard is significant. Eighty percent of its users, according to X, are in read-only mode and never post or interact in any way. This indicates that X’s daily input of 100 million unique posts is unavailable.
Read More: Chinese AI Firm Baidu Debuts ERNIE 4.0 Chatbot Competing with GPT-4
Google Release Updated Ad Review Centre for its Ad Platforms
Google, the industry leader in search engines, has released an updated and new Ad Review Center for all of its platforms. These platforms consist of AdMob, Ad Manager, and AdSense. Advertisers will find it simpler to approve ads in the new Ad Review Center. The platform has undergone five significant updates, all of which are meant to enhance the advertising user experience. The modifications made focus on improving the user experience and giving advertisers a better, more effective way to manage their ads.
New attributes of the Upgraded Ad Review Centre
Image credit- Search Engine Round Table
Massive viewing area
Google’s recently updated Ad Review Centre has a better arrangement to make the most of the available space for ads. The features include a simplified and enhanced layout that increases the amount of viewable advertising space.
Enhanced, user-friendly filters
Google has added new advanced filters that have made it easier and quicker to choose between statuses like “Allowed” and “Blocked.”
Optimized Actions in Bulk
A clearly visible “Select All” button has been added by Google to improve user-friendliness for bulk actions. This implies that managing several ads pages at once is now easier and faster.
Easy-to-use image search
The increased visibility of “Search By Image” has made it easier for users to find targeted ads with more accurate search results. This is accompanied by a revised image selection dialog that now displays the prerequisites for image searches.
A more detailed view
With an expandable “Ad Info” feature that provides more metadata, Google’s upgraded platform now offers a more detailed view. To help users find ads that relate to the ones they are working on, this feature also adds a related ads tab.
Read More: Imagine Communications Join Forces with Google Ad Manager
Map functions
Image credit- Search Engine Round Table
- Filters: Refine the search results based on product, status, or reviews. One can go over them and allow or block advertisements as needed.
- Use a filter or search to find ads: One can look for specific ads using text search or you can use other filters like ad network, ad type, etc.
- Search by image: Upload a single PNG file that is no larger than 3MB to locate and block ads from their images.
- Choose all: Modify all of the ads on the current page in bulk by applying commands like block, and report, or mark as reviewed.
- Sort by: Decide on the order of the ads.
- Area for viewing ads: Examine each ad page separately. To navigate between pages and select how many ads you want on each page, use the controls at the bottom.
- Ad details can be viewed by clicking on an advertisement. This includes metadata, metrics, related ads, creatives in images or other formats, and more.
- Block an ad: You can easily block an advertisement if you find it objectionable.
- Additional actions: Take further steps, like blocking and reporting an advertisement or locating ads that are similar, etc.
Implications of the Updated Ad Review Centre
The purpose of these new features is to improve the effectiveness of ad management. It aims to make advertisers’ tasks less complicated and straightforward, possibly saving them significant time in the process. These new features have been linked to raising proficiency in promotion, completing the sponsor’s tasks, and potentially saving them a substantial amount of time all at once. The Ad Review Centre overview is a great resource for individuals looking for a thorough analysis of the latest updates and features.
Read More: Google Launches Google Ads Data Manager for First-Party Data
Sky Media Unveils Innovative Programmatic Audience Match Tool
The sales division of Sky, Sky Media, has announced the introduction of a new programmatic Creative Optimization feature targeted at performance and response focused TV advertisers. Together with Adalyser, this tool leverages Sky’s ability to correlate online activity with TV ad viewing. It looks at the genre, channels, time of day, and day of the week, and while the campaign is running. It dynamically matches the most appropriate ad creative to the most responsive audience. As close to the transmission as feasible, the tool can then automatically update the spot schedule and modify the ad selection based on message, product, or call to action.
How does the new programmatic tool work?
The tool can choose and position an advertisement based on message, product, or call-to-action when a range of creative is provided. For instance, changing the call-to-action from a spot-on Sky Sports to one for food programming on Sky Arts might result in better viewership. Utilizing the tool raises campaign response rates by about 18%, according to tests conducted with brands thus far. Working in tandem with Adalyser, the tool makes use of Sky’s Web Attribution tool to connect TV ad viewing to online activity and purchases. The broadcaster and its sales division have made a number of changes to increase their ability to reach advertisers, and the addition of Creative Optimization is the most recent.
Read More: Disney+ Introduces First-Party Audience Targeting, Programmatic Buying Via PMP
Sky’s Web Attribution Tool
With its ability to connect spot placements to online activity and purchases, Sky’s Web Attribution tool is well-suited for this. Using this information, an airtime schedule can be modified to give clients the most successful campaign possible. For instance, one creative might perform better during the day than another during peak hours, or one call-to-action might elicit better responses from viewers of culinary programming while another might be more effective at content monitoring.
Sky Media’s other ventures
In an effort to collaborate with other broadcasters and facilitate the purchase of ad slots by brands in this highly competitive market, Sky Media signed up for a trial period in July with ITV’s addressable platform, Planet V. Sky also introduced AdSmart targeting capabilities in August, allowing businesses to target particular audiences based on their online search habits and locations.
Here’s what they said
Cath Crow, head of performance at Sky Media said,
We know from speaking with advertisers, that making sure every pound and ad placement count is essential in today’s climate. So, putting the best ad in front of the most responsive audience makes a massive difference. Being able to earn as the campaign runs and generate the best results in broadcast TV is a great step forward for advertisers. At Sky we continue to bring some of the best features of digital into the premium, big screen, brand safe world of TV.
Read More: Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms
HubSpot Reaches Definitive Agreement to Acquire B2B Data Platform Clearbit
Customer relationship management platform HubSpot announced that it has reached a definitive deal to buy Clearbit, a well-known provider of B2B data, in order to expand its vast data collection, which will support the company’s artificial intelligence capabilities. By making this change, HubSpot hopes to improve its customer intelligence and provide its clients with leading industry insights for growth. HubSpot combines native marketing, sales, and customer service engagement tools with first-party customer data. Over the past few years, it has gotten easier to collect company and contract data, but scaling businesses still find it difficult to analyze and use that data. HubSpot customers will find it easier to understand their data and derive actionable insights with the integration of Clearbit and HubSpot AI on a single platform.
Clearbit provides enriching industry insights
Clearbit assists businesses in enhancing customer records. It uses more than a hundred firmographic, demographic, and technographic data points from public and private sources. These consist of crowdsourcing, corporate websites, and social media accounts. HubSpot will be able to use all of that data for its newly announced generative AI and predictive analysis services that it is offering to its clients by partnering with Clearbit. Large volumes of data will be needed for these new features in order to enhance performance and give users the most accurate information possible.
Read More: Equativ Incorporates NinaData for Enhanced Contextual Targeting
HubSpot Customer Platform
The foundation of the HubSpot Customer Platform is based on real-time, unified data. HubSpot connects native marketing, sales, and customer service engagement tools with first-party customer data. Furthermore, it will become the go-to-market professionals’ primary source of truth. It will integrate rich third-party company data into its system of record as a result of the integration. HubSpot will be able to give front-office teams the most complete context about their customers and prospects. This will include tracking website visits to keeping an eye on a company’s recent announcements. The integration comes at a time when it’s crucial to identify best-fit customers and purchase intent.
HubSpot integration with Clearbit
Over 400,000 users, representing more than 20 companies, and 500 million decision-makers rely on Clearbit insights. It assists them to find high-fit prospects, determine purchase intent, and build effective customer relationships. Users will be able to direct engagements within HubSpot and gain insight into customer behavior outside of the platform and on the internet thanks to the data’s full integration. In light of this acquisition, HubSpot is committed to maintaining its high standards for security, privacy, transparency, and ethical data sourcing. Following completion, HubSpot will fully own Clearbit as a subsidiary. It will eventually be included as a service inside the HubSpot client portal.
Here’s what they said
Yamini Rangan, CEO of HubSpot said,
To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers. That means enriching your company’s internal customer data with real-time external context. Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.
Matt Sornson, Co-Founder and CEO of Clearbit added,
Clearbit has always believed that data is fundamental to the best B2B go-to-market teams. By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.
Read More: TikTok and HubSpot Partner for CRM Integration to Boost Lead Generation
MediaRadar Acquires Vivvix, Kantar Group’s North American Advertising Intelligence Unit
MediaRadar, a platform for sales enablement and advertising intelligence, announced the acquisition of Vivvix, the North American Advertising Intelligence Unit of Kantar Group for an undisclosed sum. Vivvix provides competitive ad intelligence through digital and traditional media channels by utilizing artificial intelligence. These consist of social media, streaming services, and mobile apps. With this ground-breaking agreement, MediaRadar will be positioned as the go-to source for advertising data and insights, catering to the needs of media owners, agencies, and brands throughout the whole industry ecosystem.
AI-powered Advertising Intelligence Platforms
Artificial intelligence powers MediaRadar and Vivvix, to track and gather advertising insights across media and channels. AI also powers them for prospecting and sales recommendations. Transparency, trust, and high-quality data are more important than ever as the advertising sector develops and innovates with new formats for both established and emerging platforms. These insights guide decisions in ad sales, brand strategy, and media planning and buying, helping media companies, brands, and agencies navigate increasing fragmentation and complexity.
MediaRadar’s acquisition of Vivvix, the advertising intelligence unit
MediaRadar’s data capabilities are strengthened with the acquisition of Vivvix, along with its complementary channel coverage. This is by adding new categories like local TV, radio, and search along with expanding into Out-of-Home (OOH) advertising and the Canadian market. When MediaRadar is combined into a single platform, it will provide the most extensive near-real-time ad intelligence out there. Decisions about ad sales, brand strategy, and media planning and buying can be based on the data gathered by Vivvix and MediaRadar.
Read More: Microsoft Advertising and Media.Monks Unlock New Opportunities in China
Extensive client database
MediaRadar’s vast database tracks over $200 billion in annual media spend across over 4 million brands. It is relied upon by over 20,000 clients. A media budget of over $250 billion is covered by Vivvix’s advertising intelligence footprint. Brands, agencies, and media sellers rely on these platforms collectively to deliver ad intelligence that is essential to their primary business strategy. After the deal, MediaRadar will have more money and resources to invest in cutting-edge tech and data. It will assist it in developing next-generation solutions that maximize value for its clients. Furthermore, it will solidify its leadership in the analytics space.
Here’s what they said
Todd Krizelman, CEO and co-founder of MediaRadar said,
By combining Vivvix and MediaRadar, we offer a complete view of the entire advertising industry. Together, our unparalleled market intelligence will enable strategic decision-making, allowing media sellers, brands, and agencies to navigate the dynamic advertising landscape with even greater confidence.
Andrew Feigenson, CEO of Vivvix added,
When we launched Vivvix earlier this year, our mission was to become the world’s leading ad intelligence company. In joining forces with MediaRadar, we take a significant step toward that goal. We are incredibly excited to work with Todd and his team to achieve a common vision and deliver a complete view of the market to media companies, marketers, and agencies.
Chris Jansen, Chief Executive, Kantar stated,
Today’s transaction brings Vivvix together with a highly complementary business that goes a long way to delivering on their vision of building the most future-facing advertising intelligence business in North America. We’re excited about the possibilities that emerge from the combined entity and wish the Vivvix and MediaRadar team well on the next phase of their growth journey.
Read More: Yahoo Advertising Launches New Suite of Premium Ad Formats Edge-2-Edge
Yahoo Advertising Launches New Suite of Premium Ad Formats Edge-2-Edge
New premium ad formats called Edge-2-Edge were introduced by Yahoo Advertising with the goal of giving advertisers the best possible exposure and interaction on Yahoo properties. It offers a smooth viewing experience on all device types and can fill any screen from edge to edge. Advertisers can use the tools provided by the collection to successfully engage their target audiences. Rolling out across Yahoo properties, Edge-2-Edge offers advertisers high-impact ad products and consumers best-in-class content.
Key features
The key features of Edge-2-Edge include
- Improved Scale and Inventory: Edge-2-Edge gives advertisers access to premium ad formats on desktop, tablet, and mobile devices, with both above- and below-the-fold placements available throughout the Yahoo ecosystem.
- Comprehensive Features and Customization: Edge-2-Edge provides an extensive feature set and allows for complete canvas customization to match advertisers’ distinct branding and messaging.
- Flexible Purchasing Options: Advertisers can select the buying strategy that best fits their needs by purchasing Edge-2-Edge as a takeover, rotational, or programmatic guaranteed.
- Targeting abilities: Edge-2-Edge has strong audience targeting abilities that increase advertising efficiency and cut down on wasted impressions.
- Diverse Premium Formats: Edge-2-Edge provides a wide range of ad formats, allowing for a larger canvas that covers the width of any page and the ability for ads to adjust, maintaining edge-to-edge formatting as screens or browsers are resized. This addresses the need for unique premium ad formats.
Read More: Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach
Edge-2-Edge: Premium Ad Format Offerings
Edge-2-Edge is going to replace Moments and Stage. It is a comprehensive ad collection that gives advertisers more premium placements across properties. Additionally, it gives them more flexible buying options, and improved custom features than Stage, which was a single product. Furthermore, Edge-2-Edge will expand throughout the whole Yahoo ecosystem, from Yahoo Sports, Yahoo Finance, and Yahoo News to Yahoo Entertainment, AOL, and Engadget, offering a wider reach than Stage, which was limited to just three homepages. In addition, Edge-2-Edge performs exceptionally well in accurate targeting, overcoming Stage’s targeting limitations.
Here’s what they said
Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo said,
The introduction of Edge-2-Edge underscores our commitment to delivering modern advertising solutions. We believe in empowering advertisers and are excited to continue offering a variety of tools and opportunities to create impactful and engaging ad experiences across the Yahoo ecosystem.
Jeff Larson, Senior Vice President of Marketing at Princess Cruises added,
Edge-2-Edge opens up new possibilities for our ad campaigns, giving us the freedom to craft our advertising strategy just the way we want. Connecting with our audience through smart targeting and standout ad placements is vital for reaching our marketing goals. With Yahoo’s cutting-edge ad tools, they remain a valuable partner, helping us create a more impactful and meaningful connection with our audience, resulting in a notable spike in website traffic when we put these formats to work on Yahoo Sports this past summer.
Read More: Yahoo and LiveRamp Expand Partnership, Scaling Addressability
Microsoft Advertising and Media.Monks Unlock New Opportunities in China
Microsoft Advertising and Media.Monks have bolstered their positions in China to support marketing, advertising, and advanced services in two different announcements. Artificial intelligence is used to support services in the majority of cases.
Microsoft Advertising ventures into the Chinese market
Microsoft Advertising and InMobi have declared their intention to extend their partnership into the Chinese mainland. With Microsoft Advertising’s native display and search capabilities, Chinese marketers can now leverage an integrated solution to improve their campaigns. Its enterprise and strategic sales, account management, marketing, finance, collection, and billing for customers in China will all benefit from the partnership.
This will expand upon Microsoft and InMobi’s already fruitful partnership, which was established in July 2018. Since then, it has grown to encompass Microsoft Advertising’s solutions in almost 75 nations and regions, including Africa, the Middle East, India, Southeast Asia, and now Mainland China. The biggest search and tech company in China, Baidu, competes with Microsoft Advertising in the area. Baidu incorporates AI into all of its platforms and tools for cloud services and advertising.
Here’s what they said
Charlie Liang, GM of InMobi China, and SVP of InMobi Group said,
This extended collaboration between Microsoft Advertising and InMobi in China will bring the best value across both organisations to marketers in the region, given China’s highly competitive marketers environment. InMobi China is well positioned to bring the best experience to advertisers with a deep understanding of China’s search and display ad markets, a customer-oriented product and business operation team, and Microsoft Advertising’s cutting-edge solutions.
Read More: Chinese AI Firm Baidu Debuts ERNIE 4.0 Chatbot Competing with GPT-4
Media.Monks partner with Baidu to strengthen its presence in China
S4 Capital plc’s operating brand, Media.Monks China announced a partnership with Baidu to support international brands hoping to succeed in the Chinese market. Media.Monks, as a premium partner, is in a unique position to enable brands to leverage Baidu’s demand in China, which goes beyond Search and Programmatic Display to include a range of products, including Baidu’s AI-driven Ad-tech products.
The Data and Digital Media team (DDM.monks) emerges as a reliable partner for both inbound and outbound clients across diverse industries in the ever-changing landscape of China’s digital market. DDM offers a wide range of services, with a focus on programmatic display, data solutions, paid search, paid social, managed media, and brand marketing. DDM assists clients in navigating the challenging world of digital marketing in China and around the world, producing significant outcomes and promoting long-term growth, from carrying out media strategy to attaining data-driven efficiency.
With this new partnership, Media.Monks China can now offer a wider range of products to brands on the market. To enhance their influence in this dynamic and quickly changing market, Media.Monks and Baidu plan to collaborate closely in related fields in the future. They will also provide superior services to a wide range of customers.
Here’s what they said
Emily Yaoli, Data and Digital Media China team lead at Media.Monks remarked,
We will help brands with an integrated marketing strategy targeting mass audiences in China, by leveraging Baidu’s profound AI-driven solutions.
Read more: Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT
TransUnion Announces Partnership with AdQuick to Boost OOH Advertising
TransUnion announced an alliance between its marketing solutions division, TruAudience, and top out-of-home (OOH) advertising platform AdQuick. By integrating with TruAudience’s consumer insights platform and curated audience taxonomy, the partnership improves AdQuick’s offerings and empowers advertisers to plan, carry out, and purchase OOH as a component of comprehensive omnichannel campaigns.
Benefits of TransUnion’s identity-based consumer insights for OOH planning
- Audience-based planning: AdQuick’s advertisers can plan their out-of-home (OOH) investments in conjunction with all other channels, such as connected TV, display, and video, by utilizing the TruAudience consumer insights modules specifically designed for digital out-of-home planners.
- Audience Information for Organizing and Managing Campaigns: Through AdQuick’s third-party data marketplace, clients can access additional third-party audiences in addition to TruAudience’s taxonomy.
With an end-to-end solution suite that integrates identity resolution and enrichment, consumer and media insights, data onboarding, omnichannel targeting, marketing mix modeling, and marketing attribution for brands, agencies, publishers, and technology providers, TruAudience, TransUnion’s marketing solutions business, transforms marketing and media effectiveness.
Here’s what they said
Jason Kunkel-de Cesero, Vice President, Demand & Analytics Partnerships, AdQuick said,
OOH has mass reach, is brand safe, and is highly viewable. But historically it’s been planned, executed, and measured separately from other channels, which has resulted in brands chronically underinvesting in OOH. Our partnership with TransUnion will showcase the important role that OOH plays in driving outcomes, and help shift more advertiser dollars to OOH tactics.
Julie Clark, SVP, of Media & Entertainment, at TransUnion added,
As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans.
Read More: Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach
TV9 Network Partners With JioTV and JioTV+ for Enhanced Mobile and CTV Reach
The largest television news network in the country, TV9 Network, has partnered with JioTV and JioTV+, the LIVE TV streaming service run by Reliance Industries’ Jio Platforms Limited. A new era of television viewing is about to begin thanks to this innovative partnership, which will increase TV9 Network’s visibility on CTV and mobile. It is a significant step toward providing viewers with a seamless, enhanced television experience enabled by state-of-the-art technology. It also promises to improve the relationship between TV9 Network and its audiences. Furthermore, it will give them simple access to the wealth of content the network has to offer.
Strategic collaboration for CTV and mobile offering
Seven premium TV9 Network channels will go live on JioTV and JioTV+ as part of this partnership. It will provide JioTV and JioTV+’s enormous and varied user base with a wide variety of news, entertainment, and infotainment programming. TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bangla, and the most recent English News9 from the network are among the channels available.
JioTV is a live television streaming service that offers more than 1000 channels across 12 genres, 15 languages, and 200+ broadcasters. JioTV provides free access to LIVE TV and seven-day catch-up on smartphones and tablets with Jio SIM cards. On the other hand, JioTV+ is a connected TV device that offers the greatest OTT packages. This is in addition to linear channels for TV screens that are powered by Jio Fiber and WiFi. TV9 Network hosts a large user base that includes both urban and rural areas. With this partnership, it will be able to reach a more diverse and wide-ranging audience with this partnership. JioTV and TV9 are dedicated to providing excellent news content to a wide range of viewers, making the network’s offerings easily accessible.
Read More: Reliance Industries to Acquire Disney India in a Cash and Stock Deal
This collaboration is expected to revolutionize the Indian media and entertainment scene. It will provide viewers with a more engaging and easily accessible television experience, regardless of their location.
Here’s what they said
Raktim Das, Chief Growth Officer (Broadcasting and Digital) at TV9 Network said
With cutting-edge content and robust distribution, TV9 Network has disrupted the news media industry in the country. This collaboration aligns perfectly with our mission to bring credible, informative, and engaging content to viewers across the country. The fact that all our seven channels are now available on the JioTV and JioTV+ platform reflects our unwavering commitment to keeping our viewers informed and connected. Our collaboration with JioTV and JioTV+ is a testament to our dedication to innovation and customer-centricity. We believe this strategic alliance will not only help us expand our footprint but also provide our viewers with unparalleled convenience and access to their favorite TV9 Network channels. We are excited about the future prospects of this partnership and look forward to creating compelling content for our new and existing viewers.
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