Double Verify Extends LinkedIn Partnership To Launch Brand Safety Hub
Double Verify, a leading software platform for digital media measurement, data, and analytics expands collaboration with LinkedIn to launch DV Custom Contextual and DV Authentic Brand Suitability on LinkedIn Audience Network. Together, they will provide mutual clients with...
LinkedIn Rolls Out New Features – All Marketers Assemble!
In today’s changing world of work, LinkedIn has released new platform capabilities that will enable marketers to quickly increase and deepen their connection with their audience. These new additions to the LinkedIn Marketing Solutions (LMS) portfolio will allow...
LinkedIn Premium Publishers : How Will Help Push Subscriber Revenue?
LinkedIn wants to expand the number of individuals who pay for premium membership, and it believes that allowing access to paywalled content from premium publishers might contribute.
According to sources the Microsoft–owned social network discreetly started a trial...
Ways To Improve Your LinkedIn Marketing Strategy
LinkedIn has proven itself to be a crucial tool to develop the circumference of your professional circle and widen the scope of your business and connect with like-minded people. It even helps you to learn from real successful people from a variety of industries, who are...
7 Ways to Generate B2B Leads. P.S. LinkedIn Dips In Priority
Image Credits- Molly Clarke
Business to Business, known as B2B business is an online business between two companies and not between a company and an individual customer. The target audience is more concentrated and defined and needs to be reached out on a strategic basis.
So,...
Programmatic or Problematic? The Battle Against Made-for-Advertising Websites
The persistent issue of Made-for-Advertising (MFA) websites continues to cast a shadow over the digital advertising industry. These platforms, primarily designed to absorb advertising dollars, have prompted substantial concern and...
Havas Announces Acquisition of Ledger Bennett, A UK-Based B2B Marketing Agency
Havas has announced the acquisition of Ledger Bennett, a global B2B marketing agency with headquarters in the United Kingdom. This move will expand Havas’ capabilities in the rapidly expanding B2B market in the United Kingdom and abroad. Ledger Bennett will now be...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...
Understanding Contextual Advertising: Beyond Content to the Environment
Contextual advertising, a dynamic approach to targeted marketing, goes beyond the confines of content alone, encompassing the entirety of a user’s environment. More than just tailoring ads to the content of the web pages,...
Jio Platforms Launches Jio Brain, an AI and ML Platform for Enterprises
Leading telecom and tech company Jio Platforms recently unveiled Jio Brain. It is an artificial intelligence (AI) and machine learning (ML) platform for businesses. Jio Brain seeks to simplify the deployment of ML tools across telecom networks, enterprise environments, and...
