Results for: ias

Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...

Vevo, the top music video network in the world, and Publica by IAS, a top Connected TV (CTV) ad server owned by Integral Ad Science, announced a global partnership. This partnership enables Vevo to enhance their advertisers’ targeting abilities, improve the viewing...

Lemon8, the sister app of TikTok by ByteDance started off positively. Thanks to TikTok’s reach and success in the international market, it became widely popular. But like every new app launched, Lemon8 too has become saturated for a very good reason. While U.S. lawmakers were...

Context, a French contextual advertising business, has been acquired by Integral Ad Science (IAS). Following the acquisitions of programmatic payments auditing business Amino Payments in January 2021 and CTV ad server Publica during the summer, this is IAS’s third...

Integral Ad Science (IAS) has invested $220 million in a cash and stock transaction to acquire Publica, a connected TV advertising platform. Every month, Publica serves approximately three billion adverts on CTV.  IAS is advancing its approach in this market with this...

Taboola, the world’s leading discovery and native advertising platform announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety solution for performance advertisers. The...

Digital ad verification provider Integral Ad Service( IAS) has partnered with Pinterest to able to deliver marketers access to viewability and fraud measurement reporting that covers its mobile in-app campaign. IAS mentioned that its reporting includes standard Pinterest ads...

The industry’s key weapon against ad fraud has been compromised, allowing fraudsters to pilfer media spend. Ad. txt files were ideally launched three years ago by the IAB’s Tech Lab to help the ad industry combat ad fraud but instead has become a conduit for it.  It is an...

Nakheel, the top master developer in the world, and Hypermedia have partnered in a ground-breaking digital OOH media deal. Hypermedia is a well-known regional leader in Out-of-Home (OOH) media experience and technology. A subsidiary of W Group Holding, Hypermedia has been...