Dentsu Creative India has announced the extension of its mandate with TTK Healthcare, a well-known healthcare products company. Now, the agency will oversee media and social media responsibilities for Skore, Eva, and MsChief, three of its brands. The agency’s Mumbai office will handle account management.
Dentsu Creative India expands mandate for 3 TTK Healthcare brands
It is important to highlight that Dentsu Creative has long been a dependable partner of TTK Healthcare, beginning with cutting-edge brands of sexual wellness and pleasure, such as Eva, a pioneer in the field of female personal enhancement, and Skore. The agency has proven its excellence and commitment by taking on another brand with ease: MsChief, TTK Healthcare’s most recent entry into the sexual pleasure market, specifically aimed at women. The agency’s ability to produce exceptional results for each brand—demonstrating exceptional capabilities that have earned them an expanded role and responsibilities—was the driving force behind this decision.
End-to-end social media and performance media mandate
Dentsu Creative India will supply the three brands with comprehensive social media and performance media solutions following the mandate. The agency will use its knowledge of digital to produce compelling digital ads. The range of work involves creating aesthetically pleasing digital creatives, managing social media platforms, strategically planning and acquiring media, and carrying out content marketing plans for the brands.
Here’s what they said
Speaking on the win, Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare said,
We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.
Sahil Shah, President – Digital Experience, Dentsu Creative India added,
With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.
Manika Juneja, Managing Partner – Digital Experience, Dentsu Creative commented,
We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore & Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.
TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products, has awarded the e-commerce mandate to Interactive Avenues, the digital arm of IPG Mediabrands India. The agency won the account after a multi-agency pitch process and will handle it from their Chennai office.
The e-commerce mandate
TTK Healthcare’s ecommerce presence will be managed by Interactive Avenues, and sales will be increased across key marketplaces and quick commerce platforms. Their responsibilities include e-commerce strategy, content creation, media activation, catalog management, and other duties.
Here’s what they said
Arjun Siva, DGM – digital marketing & eCommerce, TTK Healthcare, said,
We are delighted to appoint Interactive Avenues as our eCommerce agency. We’re confident their proven digital expertise will help us drive growth and efficiencies across eCommerce platforms, especially for our brands Skore & MsChief in the sexual pleasure category and Eva, our personal enhancement brand.
Aparna Tadikonda, EVP South, Interactive Avenues, commented,
TTK Healthcare has significantly contributed to the advancement of India’s FMCG & healthcare ecosystem for over 6 decades, and is also a pioneer of the condom industry in India. We are thrilled to be working with them. We will focus on delivering a seamless customer journey and driving digital growth powered by our proprietary data-driven frameworks and tools.