Elan Media, a Qatar-based out-of-home advertising firm, has implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar and Oman. This move makes Elan Media a pioneer in Qatar to enable its clientele DOOH advertising is an agile and economical impression-based buying system. It also positions itself in the second rank in GCC to do so.
Elan Media’s large DOOH network, which includes assets at the Mall of Qatar, Doha Festival City, Ezdan Mall, Mall of Muscat, and the forthcoming Place Vendome Mall, now have access to flexible and cost-effective purchasing technology. This technology is based on the one offered by leading DOOH solutions provider, Broadsign Reach.
The advertising firm also intends to make the service available to all of its future digital roadside assets.
Jamie Ball, Chief Operating Officer, Elan Media went on record to comment –
“With the launch of programmatic buying we are once again living up to our reputation as the DOOH pioneers in Qatar and Oman. This buying system offers major benefits to our advertising clients including heightened flexibility of buying, and optimum campaign efficiency as advertisers buy based on the number of impressions created just like with online advertising.”
With regard to the impressions, Ball said that advertisers will be able to purchase as few as 1,000 impressions barring any minimum purchase volume limitations.
How else does this move cater to advertisers?
Well, for starters, advertisers can now use Elan Media’s premium inventory more efficiently and seamlessly – as reported by the Director of Business Development EMEA, at Broadsign, Stuart McMahon.
Advertisers can also leverage the inventory and integrate it into omnichannel campaign bids to increase audience reach with more dynamic content.
McMahon added –
Advertiser interest in Programmatic DOOH is surging worldwide, introducing an unprecedented new opportunity for the DOOH market, and we’re excited to work with Elan Media to onboard some of the first premium DOOH inventory from Qatar and Oman to our programmatic supply-side-platform Reach.
In each advertising cycle, Elan Media will continue to offer traditional manual booking methods with its specific inventory. The clients are free to choose from both alternatives.
ArabyAds, a leading advertising and marketing intelligence platform in the MENA region acquires the advertising and data platform and former technology hub of Noqoush Media Group.
The acquisition is a part of the young mobile media company ArabyAds’ vision to revolutionize the AdTech space in the MENA region. This is a natural progression to take technology to another level.
The acquired technology suite includes AdFalcon’s Demand Manager (DSP), Bridge Technology, and Ad Network. These solutions will include support for various ad formats, flexible targeting options, and various pricing models, and allow clients to reach the targeted audience by way of programmatic buying. ArabyAds intends to adopt these technologies beyond mobile.
As reported by Campaign Middle East, CEO of ArabyAds Mahmoud Fathy said,
Our vision to become the region’s first AdTech platform can only be realized by such strategic strides. We see this opportunity as the first of many to aid us in our endeavour’. He continues, ‘More than anything we are excited to have the brilliant team behind AdFalcon’s technology join our family. We are thrilled to see what we will achieve together
ArabyAds is the leading advertising and marketing intelligence platform that offers comprehensive marketing solutions to clients across the MENA region. It is a one-stop-shop advertising intelligence firm that covers the business needs of clients with measurable results to enhance their spending. It is headquartered in Dubai. For more details, visit https://www.arabyads.com.
About Ad Falcon:
AdFalcon is the first mobile advertising network in the Middle East that provides specialized mobile advertising experience to advertisers, publishers, developers, and mobile users across the region. The technology, targeting mechanism, and diversified mobile ads maximize the campaign’s return on investment (ROI) and deliver satisfying results for the brands and businesses. For more details, visit https://www.adfalcon.com