Microsoft Advertising Enhances Search and Ads with Generative AI
Microsoft Advertising’s search and advertising platforms have received a number of generative AI improvements. They plan to completely reimagine how users engage with search engines and online advertisements. The internet giant announced earlier this year that it would include generative AI into its services to alter how they functioned. The objective of Microsoft is to transform search and advertising using generative AI. The newly introduced functions, Compare and Decide Ads, Ads for Chat API, and Copilot are a part of that mission.
Microsoft and AI Integrations
According to Microsoft’s data, younger people enjoy using Bing Chat, the company’s AI-powered conversation function. Additionally, it motivates people to decide more quickly. Users on Chat apparently make decisions in half the time it takes them to do so using conventional search techniques. Microsoft’s Edge browser had tremendous growth, which further internal statistics attributed in part to the seamless integration of Bing AI Chat.
Compare and Decide Ads Offering engaging conversational experience
Image credit- Search Engine Journal
Microsoft has launched several innovative advertising formats specifically for the Bing Chat experience. Ads called “Compare and Decide” are the first of them. Online buyers will be able to compare various products using the criteria they find most important thanks to this new structure. These advertisements, scheduled for a closed beta in early 2024, will transform advertising in the travel, auto, and retail industries by compiling all pertinent facts into a clear table. To further assist advertisers in connecting with AI chat users, Microsoft also expects to roll out new Conversational Ad experience forms over the upcoming months.
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Ads for Chat API Partners
Image credit- Search Engine Land
Microsoft has revealed the first two partners for its new offering leveraging the new advertising for Chat API in addition to the new Conversational Ad Experience. On Snapchat’s My AI chatbot, the well-known social media platform, which is visited by 150 million users worldwide, makes use of the technology to serve Sponsored Links in pertinent material and interactions that feel natural to the content flow.
Axel Springer’s Hey_, which receives 16–17 million visitors per day, has also adopted the advertising solution. It runs on BILD.de. It is sponsored by Microsoft Advertising’s Ads for Chat API, and powered by Microsoft Azure Open AI Services. Microsoft added that it would keep improving its API selection in response to feedback from its partners and advertising. The internet giant plans to reply to comments made by its current partners regarding the Ads for Chat API service before further extending it.
Copilot for Microsoft Ads
Image credit- Search Engine Journal
The Copilot in the Microsoft Advertising Platform is another revolutionary feature. This knowledgeable assistant was created with advertising and agencies in mind. Additionally, it makes use of AI to provide suggestions for product headlines, photos, and descriptions. Advertisers can use it by simply describing the material they require, such as a picture. Based on their descriptions, Copilot will produce ideas. Microsoft is testing the service with a select group of marketers before making it available for open beta testing in the upcoming months.
Unified Copilot
Microsoft’s recent announcement of AI-enhanced Windows 11 platform has increased the appeal of its products. The company’s online and productivity applications Bing, Edge, and Microsoft 365 will all be compatible with the new AI tool, named Copilot. On September 26, the upgraded software will be released together with the most recent updates to Windows 11. On Nov. 1, when the eagerly awaited proprietary AI product will be sold, it will be accessible in Microsoft 365 Copilot.
AI’s continuously modifies advertising and search
The improvements made to Microsoft’s advertising and search features have a big impact on the advertising sector. This is because they provide better user experience and more precise targeting. It is crucial to stay up to speed with new ad products and targeting tools. It helps to guarantee that advertisers are providing the best user experience and reaching high-value customers,
Read More: Microsoft Advertising Enters the Video and CTV Advertising Realm
Outbrain expands strategic partnership with Microsoft
Outbrain Inc., a leading web recommendation platform, announced the expansion of its global partnership with Microsoft. It will leverage Microsoft Azure for improved results encompassing services, technology, and business initiatives.
Why we care:
As a long-standing Microsoft partner, Outbrain has a wide range of advertising and technology integrations that span MSN, Microsoft 365, Xbox, and Microsoft Bing. Outbrain will be working with Microsoft Azure for a multi-year period to accelerate the fast-paced development of its media platform.
Details:
Outbrain’s platform serves 1 billion consumers worldwide with over 10 billion recommendations and ads daily, generating more than 1.5 million engagements per hour spanning over 7,000 media partners.
A multi-year strategic partnership with Microsoft aims to foster Outbrain’s global expansion, fast-track development cycles, and improve connectivity between its advertisers and publishers, especially its programmatic bidders.
This collaboration will support Outbrain’s business and innovation capabilities, enhancing its already extensive data with a rich set of tools and services, ultimately helping Outbrain to better serve its customers with improved business outcomes.
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And that’s what they said:
David Kostman, Co-CEO of Outbrain expressed his excitement over the extended partnership and said,
“We share the mission of supporting independent journalism and the open web. Over the course of the last decade, we have worked together to serve publishers and advertisers with high quality solutions across the globe. Extending our partnership with Microsoft to include Microsoft Azure technology as part of our hybrid cloud platform will drive innovation and deepen the relationship between our companies.”
Rob Wilk, vice president, Microsoft Advertising said that Outbrain has been an important part of their ecosystem since 2012. He further added,
“The company’s focus on delivering innovative advertising products and programmatic solutions has helped expand our business in several areas over the last few years. We’ve been impressed by Outbrain’s platform, scale, and technology and are pleased to see Outbrain embrace Microsoft Azure and look forward to how it will improve performance for advertisers in Microsoft’s growing advertising ecosystem and on the open web.”
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