Outbrain Launches New Native Advertising Header Bidding Capability

Outbrain, a recommendation platform, has announced the global launch of a new Native Advertising Header Bidding technology, which allows Outbrain to serve advertising on any ad placement, enabling media partners to enhance their monetization strategy. 

Outbrain Native Ads are served via Native Header Bidding, which allows the Outbrain advertising network to programmatically bid into display and video ad units. 

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According to the company, this strategic shift is intended to assist Outbrain media partners to optimize income from standard ad units while also giving Outbrain advertisers additional possibilities to broadcast their advertising and engage customers with Outbrain Native Ads. 

Outbrain joins the Header Bidding market by harnessing its extensive integration with media partners, which gives unparalleled access to contextual performance and behavioral interest signals, allowing for more efficient bidding. As a consequence, consumers will have a more personalized and relevant ad experience, while advertisers will achieve optimum success.

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Ayal Steiner, Outbrain VP of Advertising said – 

“Up until now, Outbrain ads were only shown in our recommendation feed but with Native Header Bidding, we now show ads also on display and video ad placements.” 

Steiner added – 

“The expected result is that users will experience more relevant ads served through native ad experiences that are much more user friendly, and Outbrain advertisers will benefit from more ad inventory which creates new opportunities to engage potential customers on the open web.”

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