Walmart Connect Partners With Snap, Roku And TikTok To Measure Online Shopping Ads
Walmart introduced a series of “Innovation Partners” that can support measuring how social media and CTV ads affect sales. For the first time ever, the retail giant is expanding its ad reach beyond its own eCommerce platform. Walmart Connect announced a new “Innovation...
Integral Ad Science Expands Brand Safety Partnership With TikTok
Integral Ad Science and TikTok, a global leader in digital media quality, has expanded their existing partnership with TikTok. In addition to the IAS, Brand Safety Solution launched last September, IAS will now be able to measure viewability, invalid traffic (IVT), and...
TikTok Gets More Visual, Launches ‘Interactive Add Ons’ For In-Feed Ads
Earlier this week, TikTok announced it now offers interactive add-ons for in-feed ads to brands globally to help them make more engaging ads. The short-form video platform is adding a range of new ways to encourage engagement with the in-stream ads.
Interactive Add-Ons...
Facebook On TikTok With Verified Account
Social platforms setting up shop on other social platforms and the latest example is Facebook is on TikTok. Astonished? Is this your next thought – what’s Facebook doing on TikTok? Buying ads or just another social account on TikTok?
We’ll know soon enough because the...
Instagram Shuts Down IGTV For Longer Videos, TikTok Expands Video Length
Instagram announced the shutdown of its longer format video ‘IGTV’. The company explained in a blog post they intend to make video content “as simple as possible to discover and create”. Thus, in-stream video ads will also be discontinued. Creators that actively monetize with...
TikTok and NBCUniversal Collaborate for the Winter Olympics
With the Winter Olympics in Beijing approaching, NBCUniversal has formed an advertising deal with TikTok to promote the network’s coverage of the games.
TikTok and NBCUniversal did not specify how new advertising will differ from current ones, although both businesses...
Instagram Reels Gets Two New TikTok-Like Features!
Two new TikTok-like functionalities are coming to Instagram Reels, announced Instagram recently. Text to Speech and Voice Effects, two new audio capabilities, provide content producers greater possibilities when making Reels.
Creators may employ the Text to Speech function...
The New World Of TikTok Marketing, Everything You Need To Know!
What is TikTok in three words?
Real. Short. Videos. And, real short videos.
The video-sharing platform has taken the digital world by storm with its immensely growing popularity. The app recently passed 1 billion users. TikTok has solidified itself into one of the social...
TikTok Partners With Double Verify For Ad Measurement And Brand Safety
Highlights:
-Partnership with Double Verify will help brands to authenticate media quality on the short-video sharing platform TikTok.
-TikTok entices advertisers with new ad measurement, and brand safety tools, and combat ad fraud.
-The partnership will bring advertisers...
TikTok MENA Newsroom: An Opportunity For The Region’s Finest Creators!
TikTok has created a dedicated MENA newsroom, in accordance with industry best practices, to provide media partners with the most up-to-date regional news. On the newly established TikTok MENA Newsroom, you can follow up with real-time updates on trends, in-app developments,...