TikTok Gets More Visual, Launches ‘Interactive Add Ons’ For In-Feed Ads
Earlier this week, TikTok announced it now offers interactive add-ons for in-feed ads to brands globally to help them make more engaging ads. The short-form video platform is adding a range of new ways to encourage engagement with the in-stream ads.
Interactive Add-Ons Categories
There are two types of interactive add-ons available for brands: standard and premium.
Standard Interactive Add-Ons: These add-ons are excellent for achieving lower-funnel marketing goals, such as generating clicks and conversations. It includes:
Display Card Ads
Display Card: Highlight important messages, share exclusive offers, and drive traffic to your website or app.
Gift Code Sticker.: Viewers can click for an exclusive promotional code and copy it before heading to purchase.
Voting Sticker: This allows companies to poll, quiz, or collect user feedback to encourage audience participation.
Countdown Sticker: Add a timer to your video ad to catch your audience’s attention for upcoming releases or important dates.
Premium Interactive Add-Ons: These add-ons can be used to achieve higher-funnel marketing goals such as brand awareness and community building.
Gesture Ads (via Tiktok)
Pop-out Showcase: This image element will lay over the ad with the ability to spotlight products through a pop-out element to drive clicks.
Gesture: A user can interact with the ‘Gesture reward card’ by tapping or swiping to obtain reward credits.
Super Like 2.0: This will be available soon, but it will allow for even more visuals after a user likes an ad.
These creative new ad enhancers are unique and exciting to add interactivity for more ad engagement. TikTok stated in their blog,
“Our research shows that 57% of viewers are more likely to search for brand information online when they connect with businesses on TikTok. Acting as an extension of your creative idea, Interactive Add-Ons offer flexible formats that encourage consumers to join in the fun when they see your ad.”
Interesting Read: Instagram Shuts Down IGTV For Longer Videos, TikTok Expands Video Length
Author Profile
- Neha started her journey as a financial professional but soon realized her passion for writing and is now living her dreams as a content writer. Her goal is to enlighten the audience on various topics through her writing and in-depth research. She is geeky and friendly. When not busy writing, she is spending time with her little one or travelling.
Latest entries
Interview and Guest Post2023.12.08In Conversation with Mindshare’s Amit Lall: Mastering Digital Dynamics
Interview and Guest Post2023.11.17Exploring Ad Landscape Shifts: In conversation with Deepika Bansal from Dentsu X
Interview and Guest Post2023.11.07Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape
Interview and Guest Post2023.10.13Roman Olivarez: From Films to Ads, A Creative Journey with MullenLowe TREYNA
