Veridooh Launches Independent Verification Solution For Programmatic DOOH
Veridooh, a Sydney-based ad tech startup, has launched an independent verification solution for programmatic digital out-of-home advertising (DOOH).
Veridooh partners with Vistar Media
It has partnered with global DOOH software provider Vistar Media to roll out the offering....
Lemma Partners With Continuum, Expand DOOH Presence In The Middle East
Lemma, one of the largest DOOH platforms, is strengthening its presence in the Middle East with an exclusive partnership with Continuum.
Interesting Read: All You Need To Know About The Rise Of DOOH Advertising
Building a Partnership in the Middle East
With its focus on the...
Nabd launches Personalized Email Newsletters Powered By AI and ML Algorithms
Nabd, a leading personalized Arabic Content platform launched a new Personalized Email Newsletter product. It will provide opted-in subscribers a daily news digest tailored to their interests, autonomously curated via sophisticated AI and machine-learning algorithms. Content...
Is Google Joining The ONDC Bandwagon With Paytm And PhonePe In The Race?
Amazon and Flipkart are a duopoly in India’s e-commerce. The Department for Promotion of Industry and Internal Trade (DPIIT) conceptualized the Open Network for Digital Commerce (ONDC), to democratize digital commerce and move it away from platform-centric models....
Meta Slams Apple Over ATT, Google Hit By Second U.K Anti Trust Investigation
Meta airs grievances over Apple’s market power in the mobile app industry To FTIA.
When the Federal Telecommunications and Information Administration (FTIA) asked what technology companies thought about Apple, Meta enthusiastically responded. Apple’s new tracking prompt...
How Will Dubai’s Metaverse Sector Contribute To Its Economy By 2030?
The Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum announced earlier this month that Dubai’s metaverse sector will contribute $4 billion to the emirate’s economy by 2030.
Dubai Crown Prince Sheikh Hamdan bin Mohammed and Sheikh Maktoum bin Mohammed, the Deputy...
Twitter Level Up Its Privacy Policy, Turns It Into A Web Game
Twitter launched Twitter Data Dash, a browser game in Super Nintendo style that summarizes Twitter’s privacy policies. Its purpose is to teach people about the information that Twitter collects, how that information is used and what control users have over that...
How Roku Plans To Enhance The Advertising Experience?
Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade during its upfront presentation. The company announced innovation across the Roku Channel, Roku Brand Studio, and OneView to help marketers accelerate...
Samsung Ads Launches Total Media Solutions To Manage Cross-Platform Campaigns
Samsung Ads has rolled out a total media solution designed to manage and measure media buys across networks’ linear and digital streaming apps. The solution is a complement to traditional, linear upfront media buys by identifying unexposed audiences on CTV ultimately...
Roku Is The New Player: A Look At Its Data Clean Room Strategy
Not to be left out, Roku this week dove into the data clean room. It will offer brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns...
