Technology

Amazon quietly rolled out its most popular gaming service ‘Prime Gaming’ in India. It has been available in other countries for years but recently became available in India. This comes after weeks of testing the service in the South Asian market. For the uninitiated, Prime...

AWS launched a new service that will help customers and their partners inside an advertising or marketing organization share, analyze and collaborate on combined datasets without running the risk of revealing personal data. With AWS Clean Rooms, customers can create a secure...

Google’s Privacy Sandbox features will start appearing on Android phones next year. The move will make it possible for stakeholders in the mobile advertising ecosystem to prepare for a future where targeting and attribution will be more restricted.  After developer previews...

Nielsen and Roku build upon their longstanding relationship and enable four-screen measurement across traditional TV, connected TV, desktop, and mobile. This means that marketers who run ads across Roku’s platforms can deduplicate campaign reach and frequency across the four...

The largest food and grocery delivery platform Foodpanda officially announced the launch of panda ads, its suite of advertising technology (AdTech), and marketing solutions. Originally introduced as a proof-of-concept in 2021, panda ads enable brands to reach millions of...

Hypermedia launched its latest Out-Of-Home (OOH) media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than 550 digital and static assets artistically designed to empower brands with a premium media “Art Experience”.  Hypermedia adapted three...

Meta and Jio Platforms have announced the launch of an end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat. It will allow people in India to browse the JioMart catalog, add products to their cart and pay via local...

OOH company Media Mix Advertising and Starz Media join forces to launch OOH advertising across the UAE. Paul Abouchacra, who is in charge of Media Mix Advertising, is an experienced man in the UAE when it comes to out-of-home advertising. Media Mix’s vision is to become...

Apple appears to be launching its own demand-side platform, though details are thin. Recent job postings hints that the company is expanding its ad business. An Apple job posting indicated that the company is looking for a product manager with 8 years of experience building a...

Media buyers can now reduce overlapping purchases with Nielsen’s new Four-Screen Ad Deduplication product, which compares audiences across desktop, mobile, CTV, and linear. (There is something new about the four-screen equation: CTV versus linear.) Interesting Read: Is...