Hypermedia Launches Z gallery, A premium OOH Art Experience
Hypermedia launched its latest Out-Of-Home (OOH) media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than 550 digital and static assets artistically designed to empower brands with a premium media “Art Experience”.
Hypermedia adapted three main criteria in the launching of its latest media collection, “Z Gallery – The Art of Media”. An OOH media oasis stretches across one of the world’s most vibrant cities along Dubai’s highway linking the seven emirates.
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What exactly is “Z Gallery”?
It is a new concept of presenting brands as artworks and masterpieces, across a wide variety of art displays, spread in different locations and sizes. Z Gallery transforms the world’s most luxurious business destination, the Sheikh Zayed Road(SZR), into an extraordinary media gallery with the help of data measurement and audience analytics. As a result, creating a unique media positioning in the heart of the city and an unprecedented DoOH/OOH experience. Hypermedia’s Managing Director Gerard Rustom said,
“Our media assets are more than just screens and advertising platforms. We are turning them into an ultimate art experience and have dealt with every asset as an artwork by itself.”
“We believe that advertising campaigns is a form of art, and we want to provide the most artistic displays for our clients and partners. It is the ultimate opportunity for businesses to create an impact on the move and connect with their audiences across a collection of artistic displays spread across Z Gallery.”
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“Z Gallery” leverages Hypermedia’s largest OOH media network and strategic location on SZR to reach residents, businesspeople, and tourists. Through its various artistically designed assets, “Z Gallery” provides an OOH media network divided into three main sections: The Artists, The Collection, and The Signature-Naming Rights.
The Artists: 12 digital bridges creating premium and engaging DOOH media opportunities for brands across SZR, reaching more than one million riders per day.
The Collection: A wide variety of media assets uniting the different art pieces:
a. The Tableau: 24 static bridges distinguished in style, drawing attention with frames, format, and finesse.
b. Iconic Art: The largest OOH structure distinguished by its size and unconventional shape. c. Masterpiece: In a classic masterpiece, two backlit mega tableaux ascend above the clutter with their grandiose landscape, making brands stand out from the crowd.
d. The Sculptures: Six verticals stand out due to their unconventional shape and size.
e. Graffiti: With 470 pillars that span Dubai Metro’s Red and Green lines, brands can create effective sequential ad campaigns through the most original form of media expression.
f. The Portrait: One large portrait backlit wall that gives a unique opportunity for brands for an unmissable landmark to take the stage and reinforce their presence in the heart of the city.
g. The Canvas: One large landscape backlit wall creating a spacious and wide platform for brands to stand out
Signature – Naming Rights for Dubai Metro Stations: A crucial opportunity for marketers to dominate one of the UAE’s most visible OOH media platforms. A powerful and iconic platform for brands to create impact where it matters.
Through a joint effort of Hypermedia and DigitAll, W Group subsidiaries transformed Sheikh Zayed Road OOH media landscape into the “Z Gallery” brand experience.